What should real estate activities do?

Any activity, first of all, must be clear about the director's purpose, so as to achieve targeted surprises. For example, the purpose of this activity is to "create a sensational effect, attract attention and gather buyers to the purchase site". The implicit purpose is to make potential buyers become real buyers because of attention. The idea of determining this goal is that "only popularity can have influence, only influence can generate attention, only attention can have a transaction opportunity, and only a transaction opportunity can reach a transaction."

Therefore, the primary task of event planning is to win more people to the site, form a "popular" and "snap up" site environment, and let customers compete and interact. The target group is mainly potential buyers, especially those with rigid demand (investors are generous, and they care more about the transaction price than these small favors). Therefore, the activity plan should focus on analyzing the consumption characteristics of people with rigid needs.

Provide the following activities to choose from:

1. Cash delivery (winning rate 100%)

A. Creativity: The best way to attract tourists is a free lunch. Cooperate with online publicity to attract customers with 100% winning rate and super prize.

B. Prize setting: 10 yuan cash prize, 200 50 yuan cash prizes, 100 yuan cash prize, 100 yuan cash prize, 10 yuan super cash prize, 1 50,000 yuan super cash prize.

C. Activity rules: 50 yuan, 100 yuan, 1000 yuan cash prize, on-site cash delivery; The cash prize is 50,000 yuan, which will be deducted directly from the house payment after signing the house purchase contract.

D. Cost budget: 80,000 yuan.

E. Per capita expenses (including online promotion): 353 yuan. (It is estimated that more than 300 people will be present. Due to the dilution of cash prize 10 yuan, the actual expenditure will be smaller. )

2. enjoy the discount when throwing darts

A. Creative ideas: increase entertainment, create an activity atmosphere, and bring some benefits to customers. Under the condition that the house is not discounted, we take a compromise way of giving customers preferential treatment.

B. Activity rules: After signing the subscription book, there will be three darts, and the number of won rings multiplied by 100 is the cash discount amount, which can directly deduct the purchase price.

C. Cost budget: 30,000 yuan.

3. One dollar auction

A. Creative thinking: According to the principle that companies do more with less money, auction is a better way. First of all, everyone has the idea of taking advantage, especially individuals or family users who have rigid housing needs. Starting with one yuan, from the perspective of participants, the investment is small, the harvest is big and the attraction is strong. Moreover, the activity is full of fun and will definitely play a very good role in the atmosphere of the scene. From the organizer's point of view, it seems that a lot of money is spent on the lot, but in fact, due to the mutual price increase of the participants, the final transaction price is basically the same as the purchase price. After enjoying the group purchase price in batches, the final transaction price may even be higher than the purchase cost. This is basically equal to doing great things without spending money.

B. Auction setting: The auction price should not be too high, and it is better to control it within 200 yuan, so that the participation of guests will be higher. Auction items should be products that are used more or creatively in daily life. Suggestions: table tennis racket, tennis racket, badminton racket, electric kettle, humidifier, egg cooker, razor, health scale, soymilk machine, kitchen knife set, yoga mat, storage box, pillow, CD box, soup pot, car vacuum cleaner, etc. C expense budget: the purchase cost of this lot is estimated to be 20,000 yuan, and the transaction amount is estimated to be15,000-25,000 yuan. In the end, it may tend to be zero input.