Development view of tourism development

1, looking for solutions for industrial chain linkage.

Tourism development needs to realize the linkage development of food, housing, transportation, entertainment and other tourism industry chains and even cross-tourism industry chains. Taking the scenic spot as an example, on the one hand, it can make the scenic spot get rid of the dependence on the ticket economy, on the other hand, it can build a more perfect product system to meet the increasingly personalized needs of tourists and enhance the comprehensive economic benefits of the scenic spot.

2. In-depth study of market segments by empirical scientific means.

The degree of understanding of the market determines the scientific degree of tourism projects or products. In the early stage of planning and design, through empirical scientific means, the market characteristics, especially the market segments such as the elderly and go on road trip, are deeply studied to provide detailed and effective reference data for the later product and recreation design.

3, people-oriented, design recreation mode.

The main consumers of tourism are tourists, so whether it is the design of tourist routes, amusement projects or the layout of leisure shopping facilities, it must be humanized and conform to tourists' travel habits.

4. Pursue originality and strangeness, and form a unique selling point.

The intensification of market competition and the continuous improvement of tourists' tourism demand urge tourist areas not to remain mediocre, but to exert their creativity as much as possible on the basis of market and resources to form a unique selling point different from other tourist areas.

5. Dig deep into the geographical context and connection, and design products with situational experience.

In addition to resources, the most unrepeatable thing about a tourist attraction is the context, context and connections left over from the long-term development of the local area, which also constitutes the deep-seated reason why tourists are attracted. Therefore, when designing products, it is necessary to dig deep into the local geography, context and connections, and express them with situational and experiential design methods, so that tourists can truly feel and experience them.

6, follow the "brand integrated marketing communication technology", innovative tourism marketing.

With the development of science and technology and the integration of industries, some emerging tourism marketing models are emerging. Weibo, micro-movies, four-grid comics, customized marketing and other popular marketing methods can be used to serve the scenic spots. All scenic spots should conform to the trend of the times, innovate marketing models and maximize the value of tourist attractions.

7, follow the characteristics of the industry, reengineering the management process, to achieve efficiency improvement.

Compared with other industries, tourism has its unique characteristics. Scenic spots can be regarded as an independent enterprise, and its management should follow the characteristics of the industry, realize innovation and improve efficiency on the basis of absorbing the management processes and models of other enterprises.

8. Take investors and banks as the guide, package products and realize financing.

The vast majority of scenic resources are owned by the state, but if we only rely on the government, there will inevitably be shortcomings in both initial development and later operation. In our view, on the basis of retaining the rights of state-owned resources and supervising the whole scenic spot, it is undoubtedly the fastest and most effective way for the government to liberalize the management rights and even rely on the power of the capital market to promote the development and construction of scenic spots.