How to avoid the trap of tourism consumption?

First, the price issue. As the saying goes, "shop around". In daily consumption, such as catering or daily necessities, it is very easy to shop around. The particularity of tourism consumption lies in its production and sales, and the process of production and consumption is consistent, so it is impossible to predict in advance and produce in advance. Then, with the experience of purchasing daily necessities, it is difficult for tourists to "shop around" when booking a travel agency. The particularity of tourism products determines the difficulty of comparison, so how to compare? When consumers choose tourism products, they can't simply compare prices, and the particularity of tourism products makes it difficult to quantify them accurately. Nowadays, the popular online shopping, we can even go to the physical store to see, listen to the brand and model of the product introduced by the waiter, and then place an order online, which is cheaper, the actual quality is the same. Therefore, when choosing tourism products, we must not judge by the price alone, but by the agreed contents, including food, accommodation, transportation, shopping and entertainment, and even the specific flight time, hotel star rating and location. The most important thing is that shopping and self-funded items should be agreed in advance. Second, choose the route. Many consumers are rebellious and feel that the recommendation of travel agencies is unreliable, which is related to everyone's consumption experience. For example, the electronic products recommended by various electronic markets in Zhongguancun are definitely different from those recommended by specialty stores. Generally speaking, specialty stores have a brand image and are closely tied to the profits of manufacturers, so their recommendations are more reliable. Travel agencies are mixed, and the recommendations of some small travel agencies may contain many traps. For tourists, don't be rebellious. It is good to have a questioning attitude, which is a mature and rational attitude. Don't be credulous, have a clear head, and believe that the recommendation of brand travel agencies is more reliable. They don't usually do one-time transactions. Third, the contract is signed. With the rise of tourism, the National Tourism Administration and local tourism departments have also made great efforts to protect the interests of tourists. For example, the model travel contract is formulated by the government from a neutral perspective, taking into account the interests of the industry and consumers. If the travel agency does not have a model contract, but makes one by itself, there will be many traps. Therefore, when signing a contract, tourists must see clearly whether the contract is based on the model contract. Even consumers can download a template to talk to the travel agency online, and make some special agreements and additional terms with the travel agency according to their own requirements. If there is a travel surcharge in the contract, it will cause concern. It can also be inferred in reverse-as long as there is a surcharge, it can basically be determined that it is a zero-negative tour fee operation. Only teams operating in zero-fee mode will have surcharges. There should be no normal travel team, and the price for all kinds of tourists must be the same, because the travel agency has taken all the costs and benefits into account, and it is unreasonable to add profits to the costs. Every tourist's transportation, accommodation, meals, tickets and other costs are the same, plus a reasonable profit, it becomes the travel agency's quotation, that is, the selling price. So, why should travel agencies treat tourists differently? Theoretically speaking, zero tour fee can be established, and it is also a business model, but this business model has been alienated by China Travel Service. After alienation is pushed to the extreme, it is inevitable to apply it to mass tourism. The zero-negative tour fee operation mode is actually an overdraft for China's tourism industry, and it is an overdraft for the consumption power, attracting people who do not have the tourism consumption power at low prices. Because China people have a habit that "the poor are the rich", tourists must bring money and cash when they go out. As long as you put cash in your pocket, as a tour guide, he can take it out for you, and you can make money as long as you take it out. In essence, this is a gambling behavior. If you bet, it's a probability. After studying the probability, the travel agency will find that the tourists who charge the surcharge are people with extremely low shopping probability. For example, the consumption power of the elderly is relatively poor and rational, so the travel agency should charge the elderly extra for joining the group, which is the result of accumulated experience. The second is husband and wife. On the one hand, couples can exercise restraint. If you are impulsive, I won't let you be impulsive, or if you love to buy, I will take care of the money. Corruption with an accounting cashier is more difficult than corruption with an accounting cashier. The third is children. Children have no purchasing power at all. This is the essence, so there is a surcharge. On the other hand, the contract is about shopping. First of all, we should give tourists the right to know and make a written agreement on shopping on a voluntary basis. Some people like shopping. If they don't arrange shopping during the trip, they will complain instead. These people have the desire and the ability to buy. As long as the travel agency takes him to a fake and shoddy shop and buys fake and shoddy goods, the result is that everyone is happy. Tourists' travel expenses are very low, and they make money through their shopping travel agencies, and shops also make money. When signing a contract, tourists can also make requests. For example, if someone asks a friend of 16 to travel, the person of 16 can save one person's money to join the group. He can also modify a product according to the requirements of the travel agency, and then add some money or make up the difference, which is normal. Fourth, I was dumped halfway. When there are problems in traveling abroad, many tourists are irrational, which puts a lot of pressure on the tour leader and causes great obstacles to communication between the two sides. Generally speaking, it is because of the conflict of interests between the group and the local community that the group abandoned and then developed into a group abandoned. Why do tourists choose travel agencies with brands and strengths? Because they implement the principle of paying in advance, the rights and interests of tourists can be guaranteed. A travel agency with a strong brand must pay great attention to its own image. Even if there is a conflict with the agency, which leads to the unconventional withdrawal of the agency, the agency will take responsibility for it at the first time. As far as tour groups and land agencies are concerned, they should take the overall situation into consideration and should not put the conflict of interests between enterprises above the interests of tourists. When this kind of unconventional behavior happens, the role of the tour leader is very important, and tourists should trust the tour leader. Both tourists and travel agencies should try their best to reduce losses and not artificially increase losses. The primary purpose of tourists going out to travel is to find a beautiful experience and feeling, not to find embarrassment. However, there will definitely be many changes during the trip. These changes are man-made and irresistible. When the itinerary changes, the mentality of tourists is very important. People can't change the weather, but they can change their mood. In this case, they can try their best to cooperate and seek help. Visitors can also do something meaningful by themselves. Of course, we can't submit to humiliation and let it run amok. After quitting the group, you can't artificially expand the loss. In the end, the expanded losses will be borne by tourists. Don't think that travel agencies can do whatever they want if they make mistakes first. At this time, you changed your mood. Sometimes this kind of experience is unique after many years, but it doesn't mean you should forgive it. On the premise of adjusting your emotions, collect evidence patiently, meticulously and even mercilessly, and come back to settle accounts with him. Now is the era of mobile phones and the Internet. Obtaining evidence is very easy. Visitors' mobile phones can record videos, videos and photos, and can be used as evidence of the accident process. They can record these with a smile, and they may have a free trip when they come back. Doing so is to make the travel agency have no luck. Fifth, accident insurance. It is suggested that the insurance premium of tens of dollars should not be saved. Insurance can't guarantee the safety of tourists, it's just a preventive measure. We are all lucky for the unlikely things, but in the attitude of being responsible for ourselves and our families, tourists should not save insurance premiums. Sixth, credit card consumption. Now UnionPay in China can be used all over the world, and VISA cards are widely used, so take as little cash as possible when you go out. Last year in Europe, a tourist bus was pried, resulting in a cash loss of more than one million, which shocked the whole world. This lesson should be learned. Seventh, self-help experience. Self-help tours also include go on road trip. This kind of tourism needs to collect information of destinations and main scenic spots along the way in advance according to tourists' own time and spending power, including official consultation, reference to netizens' opinions and strategies. In addition, tourists need to increase some geographical knowledge when visiting road trip. In particular, they need to check the condition of their cars. In addition, booking air tickets and boat tickets through professional institutions can reduce travel costs.