How will the online travel market develop in the future?

The online holiday travel platform has a deep layout of the free market. In the first quarter of this year, the total market share of Tuniu and Ctrip reached 45.6%, which was obviously in the leading position compared with other platforms. The transaction share of Tongcheng and Mama Donkey in the first quarter was 65,438+03.9% and 65,438+03.6% respectively, up by 4.2 and 5.7 percentage points respectively compared with the same period of last year.

The number of domestic destination regional service centers of Tuniu reached 170, and the number of overseas service centers reached 8. Mama Donkey has set up 64 regional branches and 65,438+0,000 stores in large and medium-sized cities across the country to provide support for destination product procurement and customer service.

At present, the vertical integration of the industrial chain in China online travel market continues to accelerate: tourism resource suppliers actively invest in online travel, and online travel enterprises continue to strengthen the control of offline tourism resources; At the same time, Internet companies in the fields of life services and physical e-commerce have accelerated their penetration into the field of online travel. It is predicted that the vertical integration and horizontal cross-border of online travel market in China will be further accelerated in the future.