What impact does the scientific and technological environment have on tourism marketing activities?

Scientific and technological environment refers to various technical factors that affect the marketing activities of enterprises and the realization of their goals. Including high technology, technological innovation, technological application, new technological revolution and knowledge economy,

1. The development of modern science and technology and information industry promotes the wide application of high and new technology in tourism, which directly affects the product development, design, sales and management of tourism enterprises and determines their competitive position in the market.

2. The development of science and technology has modernized tourism facilities, greatly shortened the spatial distance of tourism and brought convenience to people's tourism activities.

3. The development of science and technology promotes the marketing and management of tourism enterprises.

4. The change of scientific environment has brought unprecedented opportunities and challenges to tourism enterprises (such as the application of new technologies, increasing the attractiveness of products and creating new markets). But it also poses a threat to some tourism products and brings survival crisis. )