Economic characteristics of tourism motivation

(1) Objectivity of tourism motivation. Tourism motivation always points to a specific tourism goal, that is, the results that people expect to obtain through tourism behavior. For example, the tension of working for a long time will give people the motivation to relax or travel outdoors, the cold winter will give people the motivation to travel to the warm south, and the hot summer will give people the motivation to travel to summer resorts. Tourism motivation indicates people's orientation towards something or an activity. Once tourism motivation is realized, it can always bring people physical or psychological satisfaction.

(2) Selectivity of tourism motivation. People's tourism motivation determines their behavior and choice of tourism content. Because tourists have differences in nationality, nationality, occupation, education level, personality, age, hobbies, living habits and income levels, they have great selectivity in the content of tourism activities. For example, during the Golden Tourism Week, some tourists choose to travel to the ancient towns in the south of the Yangtze River, some tourists choose a seven-day romantic tour in Paris, and some tourists choose "red tourism" routes around the country; On the way of travel, some tourists choose to join group tours organized by travel agencies, while others choose go on road trip. In addition, the experience of realizing tourism motivation enables people to analyze and choose the content of tourism behavior, which tourism behavior should be realized first and which tourism behavior can be left for the future; Which tourism behaviors are easy to achieve and which tourism behaviors are difficult to achieve at the moment.

(3) Relevance of tourism motivation. Tourism is a comprehensive social, cultural and economic activity. Tourists' travel motives are often not single, and different travel motives are interrelated, forming a complex travel motive system. Every motivation in the tourism motivation system has different intensity, and the dominant tourism motivation in intensity often dominates the main goal of tourism behavior, while other tourism motivations are auxiliary motives. For example, tourists want to visit their old friends while traveling; While going out for business investigation, I also want to visit the local cultural landscape.

(4) The fluctuation of tourism motivation. People's travel behavior is an endless process of activity, so travel motivation generally does not disappear immediately. As a practical force, it is often intermittent, sometimes hidden and sometimes present, showing some ups and downs. After tourists' travel motivation is satisfied, it will not appear for a certain period of time, but it will reappear with the passage of time or the arrival of another holiday, showing ups and downs. The fluctuation of tourism motivation is mainly caused by the physiological and psychological needs of tourists, and is influenced by the development process of tourism environment and the rhythm of social fashion changes.

(5) Motivation of developing tourism. When a kind of tourism motivation is realized, it will produce new tourism motivation on this basis and become a new goal and motivation that dominates people's tourism behavior. This is the law of the development and change of tourism motivation. With the continuous development of China's socialist economy and the continuous improvement of material and cultural living standards, tourists' requirements for tourism objects and services are also developing. This is not only reflected in the continuous improvement of standards, but also in the increasingly complex and diverse types. From 1949 to the present, the development track of China's tourism in the past 50 years shows that 50 years ago, people generally could only survive, and tourism was just a dream. In recent years, people can not only go out to visit famous mountains and rivers, but also go abroad to see the outside world; Now, in addition to traveling, you need to have fun: distinctive and tasteful, and you need to gain something both physically and mentally. In order to meet the requirements of tourists, many travel agencies have expanded from dozens of domestic tourist hotlines to dozens of overseas tourist routes and hundreds of domestic tourist routes; Special tours such as city sightseeing tour, eco-tour, fitness tour, adventure tour, etc. have also been launched, so that tourists can have their own needs. Therefore, as an economic industry with strong cultural characteristics, the continuous development of tourism resources, the continuous improvement of tourism reception facilities and the continuous renewal of tourism products are the results of the continuous development of tourists, which makes the tourism motivation develop continuously.