Traditional Culture Encyclopedia - Travel guide - Is tourism marketing tourism marketing?
Is tourism marketing tourism marketing?
Tourism marketing generally refers to tourism-related marketing activities, such as city tourism marketing, scenic spot marketing, tourism route marketing, tourism brand promotion and tourism regional marketing cooperation, such as tourism in five cities in East China Cooperation, external publicity and promotion;
Tourism marketing is more targeted. It may be a specific region, such as the tourist source market promotion in the Pearl River Delta region, or it may be a certain type of tourism product, such as a cruise ship Marketing, at the marketing stage, there must be both market strategy and sales promotion strategy, as well as event planning and market feedback. It is a complete marketing chain.
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