Why is it said that "excessive travel" returns to the essence of tourism?

Travel is actually a kind of life experience in a different place. Luxurious tourism is just a return to the original intention of tourism-to travel slowly and savor it carefully. Therefore, this way of tourism is being favored by more and more people. welcome. In fact, travel is also a type of leisure life. It is an option to get away from the original life, rest quietly, and enjoy a different kind of life. This is an option to enrich life experience.

Some researchers believe that "going against the trend" tourism is tourists' rebellion against the crowded scenic spots and high ticket prices. For young people with high work pressure, fast pace of life, and little spare money in their pockets, it is easy for people to feel more tired than at work in popular tourist attractions that are crowded with people. Moreover, their travel time is concentrated at special time nodes such as Golden Week, which will bring a worse travel experience.

For scenic spots, too many tourists is not a good thing. It will put pressure on many aspects of the scenic spot and increase the cost of the scenic spot. From the perspective of the development trend of the tourism industry, focusing on tourism experience and quality has become the choice of more tourists. In this regard, tourism operators must grasp this change, adapt to this trend, and create conditions to meet the needs of tourists.

The emergence of phenomena such as traveling slowly and savoring products in detail is a rare opportunity for the development of the tourism industry in some previously unpopular cities. For example, we should actively improve the environment, transportation, sanitation, meals, accommodation, etc., improve the satisfaction of immersive tourism experience, and continuously improve reception conditions to gain more favor.

Tourists choose tourist spots that are not crowded and cheap. Many times, they go for the non-commercialization, non-congestion, and some simplicity of the early days of opening up that they yearn for. This shows that tourism resources need to be developed, but over-exploitation and over-commercialization must also be prevented, so that we can follow the path of sustainable development. For unpopular cities, when improving the tourism environment, we must also prevent excessive efforts and loss of original characteristics, which is not worth the gain.

With the changes in the concepts of some tourists, the choice of travel and leisure methods and destinations will become more diverse, to meet the different needs of different people, to accurately locate the target group, and to avoid falling into the same misunderstandings. A feasible way to achieve balanced development of the tourism industry and enhance tourists’ experience.