Traditional Culture Encyclopedia - Travel guide - The business model of beehive
The business model of beehive
Users of cellular networks generate massive contents through interaction, and through data mining and analysis, these contents form structured tourism data and flow circularly. According to users' preferences and behavior habits, cellular provides personalized travel information, free product transactions and services; Global OTA, hotels, cruise ships, homestays, local travel agencies and other tourism product suppliers accurately match consumers through the travel big data of cellular, saving marketing expenses and earning a lot of money.
The emergence of the free trading platform for cellular services marks the arrival of the era of personalized tourism-free travel. Tourism is usually divided into three eras in the industry: the era of mouse cement (represented by Ctrip), the era of vertical price comparison (represented by where to go), and the era of personalized travel represented by beehive. In the context of mobile Internet, the essence of "free travel" is tourism socialization and tourism big data, and users obtain and share tourism information, products and services through the network.
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