Institutional data: The domestic tourism revenue during the Dragon Boat Festival holiday is 510.90 billion, and tourists in these scenic spots "punch in" the most.

Despite the impact of objective factors such as epidemic situation and rainstorm, the Dragon Boat Festival tourism market just passed still performed well. Compared with the May Day holiday, hotels and transportation during the Dragon Boat Festival increased by more than 10%. During the Dragon Boat Festival, the demand for domestic travel and air ticket booking has recovered to 70% of the same period last year.

"Dragon Boat Festival" travel enthusiasm exceeds "Qingming"

On June 28th, Ctrip released the "Big Data Report on Dragon Boat Festival Tourism Market in 2020", which showed that compared with the previous Qingming and May Day holidays, the peak of the Dragon Boat Festival holiday tourism market appeared on the second day, and the country received domestic tourists 1980. 1000 people, achieving domestic tourism income of 5,654.38+0.9 billion yuan. Two days before the small holiday, the country received a total of 37.077 million domestic tourists, achieving a total domestic tourism income of 9.66 billion yuan, which has exceeded the sum of the three days of the Qingming small holiday. Among them, June 24 is the peak of pre-holiday travel and June 27 is the peak of holiday return.

"Based on 65438' s brief analysis of hotels and air tickets from June to June, the market fell sharply in February, but since March, the market has gradually recovered. March, April, May and June have been growing. " According to the report, some market segments, such as car rental, returned to last year's level as early as the beginning of May.

This year's Dragon Boat Festival, tourists' recognition of high-quality and high-end products and reservation system is getting higher and higher, which has become the mainstream choice in the tourism market this year. The data shows that nearly 60% of passengers have booked products from high-star hotels (four-star, five-star). According to the booking data of scenic spots, parent-child paradise, natural scenery, architectural humanities and theme activities are the most popular types of scenic spots during the Dragon Boat Festival.

Zhou Bianyou is still in the "C position", and RV travel is very popular.

Under this requirement, booking online in advance has gradually become a "necessary job" for tourists before they travel. According to Ctrip ticket big data, Shanghai Disney Resort, Dolphin Bay Water Park, Oriental Pearl, Shanghai Wildlife Park, Shanghai Maya Beach Water Park, Zhuhai Chimelong Ocean Kingdom, Shanghai Haichang Ocean Park and the Terracotta Warriors Museum have become the top 20.

In addition, Zhou Bianyou is still in the "C position", and Zhou Bianyou and this province are the main destinations of the Dragon Boat Festival. However, more folk activities and new ways of playing games are enriching and improving the quality of Zhou Bianyou, so it will be great to play near home.

Ctrip's big data shows that the new RV tour is very popular recently. To this end, Ctrip has launched more than 200 RV tour routes, covering Shanghai, Sanya, Shenzhen, Guangzhou, Zhengzhou and other cities and surrounding areas. In all kinds of travel types, whether it is a hotel or a scenic spot, parent-child travel is the focus. The data shows that with the arrival of summer, the parent-child paradise hotel is heating up.

(Editor of Henan Business Daily Shi Shang Jing Editor-in-Chief Hua)