What are the key reasons for tourism brand marketing? Why is tourism brand marketing so important?

What are the key reasons for tourism brand marketing? Why is tourism brand marketing so important? Beijing Lv Wei Chuangjing Planning and Design Institute believes that modern society is a brand society, and every industry has brand products that can represent this industry. Therefore, how to establish a brand is very important for an enterprise. Similarly, brand marketing is also very important for our marketing, and so is tourism marketing. In modern marketing concepts, brand can be said to be the core and soul of marketing. As one of the important factors to attract consumers to buy, brand should convey its unique image to consumers comprehensively and concisely. Brand is the sum of all kinds of relationships between products and services and consumers. It is not only a sign and symbol, but also the experience and feeling of consumers consuming a product. Behind every brand, there is a product and service to support the brand's image and concept, but at the same time, the brand must go beyond this product or service and exist relatively independently. Brand integrated marketing has many successful precedents in the world. Hong Kong launches a theme every few years, which successfully attracts a large number of tourists. From 200 1 to 2003, the theme of Hong Kong's tourism is "a dynamic city, that is, Hong Kong", which shows an image of a city full of opportunities and vitality, where eastern and western cultures meet, which not only establishes its own tourism image, but also publicizes the city's personality. Tourism is a pre-consumption product, and consumers can't choose goods intuitively like traditional consumption activities, resulting in rapid consumption after payment. Therefore, the influence of tourism product brand on consumers' purchase decision is particularly important. In today's fierce competition in the tourism market, image-building has become the key to occupy the commanding heights of the market. The immovability of tourism products determines that tourism products can only be recognized by potential tourists by relying on the spread of images, thus generating tourism motivation and finally realizing tourism plans. Foreign tourism research shows that image is one of the most critical factors to attract tourists, and "image" makes tourists have a sense of pursuit, which in turn drives tourists to go. Therefore, how to shape the brand and image of tourism and spread it to consumers fully and effectively has become one of the urgent problems for tourism enterprises. Our company has a special research on tourism brand marketing, and "tourism brand integrated marketing communication system" can be used for reference. Of course, we also hope to get more suggestions from experts in related fields in order to better promote the development of tourism.

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