Why is Hong Kong Disney losing money one after another?

There are not many companies that can continue to operate despite losses for consecutive years. So what supports Hong Kong Disney to continue operating has become the key to this issue.

Hong Kong Disneyland was the first to build a Disneyland in China, and it even had the first Marvel-themed park. This simple expansion cost nearly 100 million U.S. dollars that year, and then additional A series of facilities including the Hong Kong Disneyland Hotel were built. Hong Kong Disney, which originally had great prospects, encountered a "big sudden change". Not only has Hong Kong's tourism industry continued to recover and become more popular since the handover, but it has also been increasingly intensified. Competition, especially the establishment of Shanghai Disney last year, has made Hong Kong Disney, which was originally the only one, once again " Adding insult to injury."

Although Hong Kong Disneyland seems to be "struggling", it actually does not lack fresh marketing methods. For example, during the Double Eleven last year, they even launched a "ticket + hotel" one-stop service on Tmall Mall. Discounted tours. But due to the large number of competitors, last year's performance report was still not that good-looking. This can only be said that Hong Kong Disney is currently "blocked in front and pursued by soldiers behind", and perhaps in the near future they will have another competitor - Wanda Group. I remember the last time Chen Luyu interviewed Wang Jianlin, Chairman of Dalian Wanda Group, it happened to be that Mr. Wang was launching a new project, which is now the Nanchang Wanda Theme Park. At that time, Mr. Wang seriously said that he uses better and better materials and services. Create something more fun than Hong Kong Disneyland, and even took Chen Luyu with him to "inspect" the work.

It can be seen that Hong Kong Disney’s life is really difficult.