What should we pay attention to in the overall market research of hotels?

According to the passenger flow of the local tourism market in recent years, combined with the local economic development status and planning, predict the future growth trend of the hotel demand market;

According to the geographical location of the hotel, analyze and evaluate the main factors that may affect the hotel marketing, such as the convenience of transportation, the popularity of the hotel and the needs of surrounding tourists;

◆ Comprehensively analyze the advantages and disadvantages of the newly-built hotel, and determine the positioning and grading standards of the hotel;

◆ Analyze the market demand potential of newly-built hotels of the same level, and predict the market competitiveness of hotels and the necessity of their construction from the perspective of demand sources;

◆ Plan the facilities of the new hotel from the perspective of customer demand.

◆ Determine the status of existing and proposed new hotels that pose different degrees of competition to new hotels, mainly considering the competitive factors;

◆ Comparable hotels in the regional market of newly-built hotels and their operating performance analysis. For example, the occupancy rate, the average house price and the composition of tourists.

Considering the interests of investors, analyze the financial performance of at least the first five years, and calculate the return on investment and payback period;