The cycle of tourism products

1. Launch period. Since tourism products have not yet been understood and accepted by consumers, many of tourists' purchases are tentative and there are almost no repeat purchases, resulting in slow sales growth. In addition, in order to make tourists aware of tourism products, tourism companies need to do a lot of advertising and promotion work, which makes the investment and sales expenses of tourism products high, resulting in tourism companies often making very little profit or even losing money.

2. Growth period. Due to the effect of early tourism publicity and promotion, tourists have gradually become familiar with tourism products, more and more people are buying tourism products, and the number of repeat buyers has gradually increased, so that tourism products have begun to have a certain degree of popularity in the market, and tourism product sales have increased. Rapidly increasing, sales increased rapidly, with a growth rate of more than 10%.

3. Maturity period. At this stage, because many tourism products have entered the market, tourists have expanded their choice of tourism products, making the competition in the tourism market very fierce. In addition, some new products are substitutes for the original tourism products, making tourism product differentiation become a the core of market competition. However, the growth rate of sales is getting smaller and smaller, generally between 1% and 10%.

4. Recession period. It means that tourism products have entered a stage of upgrading. As new tourism products have entered the market and gradually replaced old products, the sales volume of most tourism products, except for a few famous brand tourism products, has gradually decreased. At this time, if tourism companies do not quickly take effective measures to bring tourism products into a re-growth stage to extend the life cycle of tourism products, tourism products will be forced to exit due to fierce competition in the market and the continued decline in sales and profits. tourism market.