The main tasks of the “Twelfth Five-Year Plan” for the sports industry

(1) Promote the coordinated development of all categories of the sports industry. Taking the sports fitness and leisure industry and the sports competition performance industry as the forerunners, we will drive the joint development of the sporting goods industry, sports intermediary industry and other industries, increase support, improve the industrial policy system, and achieve sustainable development. Extensively carry out sports, fitness and leisure projects that are popular with the masses, actively and steadily develop emerging outdoor sports and other projects, strengthen the market development of traditional ethnic and folk sports projects; guide the healthy and orderly development of the sports competition and performance industry, actively introduce internationally renowned sports events, and strive to Create an influential and distinctive event brand; make the sporting goods industry bigger and stronger, formulate and improve national standards and industry standards, strengthen sporting goods quality certification, and further enhance my country's position in the world's sporting goods industry; encourage the development of the sports intermediary industry , vigorously develop intermediary services such as sports technology, information consulting, and sports insurance.

(2) Optimize the structure of the sports industry. Adapt to the new situation of urbanization development and the upgrading of residents' consumption structure, focus on developing the sports service industry, and vigorously cultivate sports market entities; encourage and guide the non-public economy to develop the sports industry, actively support the development of small and medium-sized sports enterprises, and give full play to their ability to start independent businesses and absorb Advantages in employment and other aspects; further improve the quality of the sports industry, enhance the technical level and scientific and technological innovation capabilities of the sports industry, and promote the healthy development of the sports industry.

(3) Strengthen the sports consumer market. Closely focusing on the country's strategy of transforming development mode and adjusting economic structure, vigorously guide sports consumption demand, actively cultivate and improve the sports consumption market, continuously enhance the supply capacity of sports consumption products, and promote sports consumption with high-quality services. Promote the coordinated development of rural sports consumption and urban sports consumption, traditional sports consumption and modern sports consumption. Reasonably guide the sports consumption behavior of high-income groups and actively expand the sports consumption demand of middle- and low-income groups.

(4) Accelerate the coordinated development of the regional sports industry. Adhere to the strategy of driving major industrial projects, combine national regional development plans, and adapt to local conditions to accelerate the cultivation and development of characteristic sports industries. Actively promote the developed coastal areas represented by the Bohai Rim, Yangtze River Delta, and Pearl River Delta to cultivate the sports industry into a regional pillar industry; vigorously support the construction of emerging city circles, economic zones, and industrial belts in the central and western regions, and make full use of rivers, lakes, seas, The unique natural resource advantages of mountains, deserts, grasslands, ice and snow, etc., are combined with sports projects to highlight features, extend chains, build brands, promote the transformation of resource advantages into industrial advantages and brand advantages, and form a positive interaction between the sports industries in the east, central and west parts of the country. development pattern. Actively support the development of sports industries in border minority areas.

(5) Promote the construction of sports industry bases. Reasonably plan the construction and layout of sports industry bases, coordinate the development of industrial bases of different types, regions, and fields, and encourage and guide various localities to create various types of sports industry bases at all levels. According to the "National Sports Industry Base Management Measures", the establishment standards, identification conditions and procedures of national sports industry bases are clarified, and the support, management and assessment of industrial bases are strengthened. During the "Twelfth Five-Year Plan" period, 20 national sports industry bases and 30 national sports industry demonstration bases were established across the country. Promote and guide various industrial bases to carry out reasonable positioning based on resource endowments, play a role of radiation, guidance and leadership, promote regional sustainable development, promote regional economic transformation and social progress, so as to comprehensively promote the sustainable development of the sports industry.

(6) Promote the interactive development of the sports industry and related industries. Give full play to the comprehensive effect and pulling effect of the sports industry, focus on sports tourism and sports exhibitions, promote the composite operation of the sports industry and related industries, the interactive combination of traditional sports industries and emerging sports industries, expand the field of sports industry, and promote sports tourism, sports The development of exhibitions, sports culture, sports publishing, sports media, sports creativity and other related industries. Make full use of sports resources such as sports and leisure projects, sports events, and large-scale stadiums to vigorously develop sports tourism, create a number of sports tourism demonstration zones, and encourage various localities to build high-quality sports tourism projects. Coordinate the development of the sports convention and exhibition industry, turn the China International Sporting Goods Expo and the China Sports Tourism Expo into high-quality exhibitions, and encourage different projects and different regions to establish characteristic sports conventions and exhibitions.

(7) Cultivate key sports enterprises. Efforts should be made to cultivate a number of key enterprises in various categories of the sports industry to enhance the overall strength and international competitiveness of my country's sports industry. Adhere to government guidance, market operation, scientific planning and rational layout, select a group of sports enterprises or enterprise groups with good growth potential and strong competitiveness, increase policy support, promote cross-regional and cross-industry alliances or reorganizations, and expand the scale of enterprises as soon as possible , improve the level of intensive management, and promote resource integration and structural adjustment in the sports field. Encourage and guide qualified sports enterprises to enter the capital market for financing, cultivate a group of strategic investors in the sports field, and provide financial support to further expand and strengthen various sports enterprises.

(8) Promote the development of sports service trade. Focusing on sports services, event organization, venue construction, information consulting, technical training, etc., we will actively explore overseas markets and enhance the international competitiveness of our country's sports service industry. Strengthen communication and collaboration between sports administrative departments, project associations, and sports enterprises in foreign service trade, actively build a foreign sports service trade platform, and encourage various sports projects, especially my country’s advantageous sports and national characteristic projects, to go global and actively participate in international competition.

Explore the establishment of a coordination and management mechanism for sports services trade, gradually expand and improve the sports services trade statistical system, try to formulate a sports export guidance catalog, and expand sports exports.

(9) Promote the basic work of the sports industry. Further improve the sports industry statistical working mechanism and explore the establishment of a sports industry information release system. Create and improve service platforms for sports industry information, investment and financing, and sports property rights transactions. Strengthen theoretical and practical research on the sports industry, implement the sports industry think tank project, and establish 10 national sports industry research bases during the "Twelfth Five-Year Plan" period. Actively promote the development of sports industry laws, regulations and policies.

(10) Revitalize sports venue resources. Further improve the level of sports public services, continuously enrich the ways of realizing sports public services, face the society and serve the people, rationally plan and layout sports venues and facilities, strengthen construction and management, and improve the comprehensive utilization and operation of sports venues and facilities. ability. Invest in the construction of sports facilities through multiple channels, strengthen the construction of small and medium-sized sports venues and sports service facilities, and meet the sports consumption needs of the masses. Combined with the development of sports events, fitness and leisure, sports tourism and other industries, we will further expand and improve the development model of sports venue resources. Strengthen the organizational construction of sports venues associations and give full play to the functions of industry associations.

(11) Do a good job in sports lottery management. Thoroughly implement the "Lottery Management Regulations", further improve the sports lottery issuance system and market management system, improve the issuance and sales supervision mechanism, ensure the safety and credibility of the sports lottery market, accelerate the transformation of development methods, enrich sports characteristic lottery varieties; further strengthen the various sports lottery infrastructure construction, improve management, service and marketing levels, steadily expand the market, and lay the foundation for leap-forward development.