6 general Internet media promotion strategies and plans

Online promotion uses email as the main website promotion method. Commonly used methods include electronic publications, member newsletters, and email advertisements from professional service providers. The following is the online promotion work planning plan I brought to you. You are welcome to read and refer to it. Let’s take a look together!

Internet media promotion strategy plan (1)

1. News Marketing

As we all know, positive reports from mainstream media are very important to marketing and promotion efforts. TV stations, newspapers, magazines, online news media, etc. have an increasing influence on people. How to attract media attention?

Meji Marketing’s outstanding performance in media public relations, government resource utilization, etc., combined with its The comprehensive and in-depth understanding of Internet marketing makes it the preferred agency for corporate marketing promotion. The media channels of Meiji Marketing cover multiple domestic radio stations, most newspapers, online media, industry authoritative magazines, etc. Among them, the marketing effect of online news media is particularly significant. Major portals, such as NetEase, Sina, CCTV, China.com, China.com, Tencent, Sohu, People.com, etc., all have close cooperation with Meiki Marketing. You can make good use of these media. Serve enterprises accurately and efficiently.

2. Search engine ranking

The Internet has an increasing impact on people's daily lives. Before making decisions, information collected on the Internet has become an important consideration. How can we make the information people search for positive and uplifting information? In fact, we can use the search engine promotion services provided by Meiji Marketing to display positive and healthy content on various keywords such as company names and products when searching. . Of course, you can also use search engine promotion to resist bad information, negative information, false reports, etc.

3. Weibo and WeChat Marketing

Event marketing on Weibo and WeChat can quickly increase the reputation of a company. Of course, improper operation can also have a negative impact on the school. Meiji Marketing You are reminded to use this method with caution. Some basic Weibo and WeChat creation, authentication, content operations, event planning, etc. can be handled by Meji Marketing. Note: For online promotion and online marketing, you can directly contact the online staff of Meiji Marketing. Search Meiji Marketing on Baidu. After entering the official website, you can find the staff’s contact number, etc. and you can consult relevant questions.

4. Word-of-mouth marketing

The marketing method of word-of-mouth, spreading from one to ten, and from ten to a hundred has been around for a long time, but when transplanting this method to the Internet, there are things to pay attention to. That’s a lot. How to use word-of-mouth marketing to promote your school? You can ask the planners of Meji Marketing to plan an executable plan for you.

Internet media promotion strategy plan (2)

1. Purpose

1. Let more people pay attention to our elegant life.

2. Promote our Youyi Life brand.

2. Promotion methods

1. QQ promotion (qq group, qq mail,)

(1) QQ group: Now most of the post-90s generation Basically, people have one or two QQ accounts. There are many such groups. Most of the people born in the 90s know what kind of product VR is. We can search for QQ groups related to furniture and decoration on QQ and join them for promotion and interaction.

(2) QQ mail: Send it to all QQ group friends through QQ mailbox in the same way as sending an email. achieve promotion purposes.

Method: Post some related VR games in VR-related groups, and submit a new concept from there, so that VR can design its own house. We can send it to the group through QQ mailbox in the form of an email, convey a concept to them, design their own room in VR, and then put our company's products below, and then often speak in the group, so that people can slowly understand , and then the feelings go. There are still many people who like new and new things. You can start from this aspect.

2. Yellow Pages Promotion (China 114 Yellow Pages, China Telecom Yellow Pages, China Unicom Yellow Pages, Baidu Yellow Pages, Koubei.com Yellow Pages)

Log in to each yellow page to publish product information.

3. Forum promotion (Tieba, Douban, Tianya, Guiyang Forum, Daqian.com, VR Resource Network, China Furniture Forum, etc.)

(1), Tieba: mainly in VR bar, htcvive bar, decoration bar, decoration decoration bar, life home decoration bar, decoration decoration bar, decoration company bar, Guiyang decoration bar promote it, post and interact with people for promotion.

Method: Most VR bars are full of headlines and pictures. As long as your pictures are well taken, many people will come to watch them and start discussions to promote our own products. Those who are interested are likely to become our followers.

(2) Forum: There are relatively few people interacting in the forum. We can spread it virally and let people know what is going on. There are still a lot of people in Douban, but those people in Douban are relatively vulgar, and most of them are clickbait. It can be disseminated in large quantities on Guiyang Metropolis Network. Increase attention.

4. Exchange friendly links for promotion

Mainly put links in some popular forums.

Exchange friendly connections 2 to 3 times a week, and the number of additional connections should not exceed 4 each time. The friendly connections must be related to the furniture industry.

5. Search engines (Baidu Know, 360 Q&A, Tianya Q&A, Zhihu, Encyclopedia)

(1), Q&A

Method question: How to decorate Like this, and then put our company's on it, just like someone asked: Which company in Guizhou uses VR to decorate and design its own room, and then we can build our own brand on it. Baidu collection is relatively fast here. So many people can see it.

6. Weibo promotion, blogs (blogs: Sina Blog, Tianya Blog, NetEase Blog)

(1) Weibo promotion: We use our official Weibo to ration daily Update the information to let

consumers know that our official Weibo is in operation, and then use one or two small accounts to forward, comment, and like. Let consumers feel that our Weibo is still running, so that more people can pay attention to it. During the product introduction period, it is not yet known to many people.

(2) Blog: There are few people interacting on the blog, we only use it for dissemination and advertising. Because blogs are included in Baidu relatively quickly, just like when someone searches for the article of Youyi Life Sina Blog on Baidu, it must be ranked on the first page.

Method: Establish multiple Weibo and blogs, and write corresponding Weibo and blog posts on Weibo and blogs every day, and constantly update and publish the company's products and services. And the name of the trumpet can also be changed to Youyi Life Xiao Zhang, etc. In this way, even if people don't see your article, their name will still be seen. Slowly you can pay attention and attract fans.

7. Toutiao

As long as we have a Toutiao account, we can post articles on Toutiao, which will attract many people. Once he sees it, he will understand as long as he is interested. achieve promotion purposes. Quantitatively update 1~3 items every day

8. Map promotion (Picture Bar, I want a map homepage, Baidu Map)

Add our company’s address and name on the Picture Bar, as long as If someone searches for No. 1 Huaguoyuan International Center, they can see the name of our company right here.

Ideas:

1. Our company makes its own products and can have our own work clothes, so that even if we go out to eat, we can come home from get off work. When others see work clothes like Youyi Life, they may be interested and search on Baidu to find out more about it. In this way, many of the things we do on Baidu can be used.

2. Don’t we have VR equipment in the later stage? We can do some activities to experience htcvive for free, so that people can come. If they want to experience VR for free, then download and install our APP, and then register. It’s time to experience it. You can also experience VR for free based on how much you spend. This way, many people will come to play. There seems to be an htcvive experience store in Guiyang that I know, but it is charged, and the cost is very high.

Internet media promotion strategy plan (3)

1. Baidu bidding ranking:

Baidu bidding ranking is an online promotion method that pays for results. . Bidding ranking is billed according to the number of potential customer visits brought to the enterprise. Enterprises can flexibly control network promotion investment and obtain the best return.

2. Search engine keyword optimization:

Search engine optimization is Search Engine Optimization. Search engine optimization is based on the search engine's retrieval characteristics of web pages, so that all basic elements of website construction can be improved Suitable for the retrieval principles of search engines, so as to obtain as many web pages as possible included by search engines, and rank high in the natural search results of search engines, and ultimately achieve the purpose of website promotion. Search engine optimization is a must for any website if it wants to be in the To achieve success in website promotion, search engine optimization is a crucial task. At the same time, as search engines continue to change their ranking algorithm rules, each algorithm change will cause some well-ranked websites to lose their reputation overnight, and the direct consequence of losing rankings is the loss of the website's inherent considerable traffic.

3. Website promotion:

Member registration and information release for large websites: Use tools to register members, log in and release information on major websites or forums across the country.

4. Establish a technical group:

Free consultation on technical issues, so that students who have previously studied can continue to supplement their knowledge online, improve their learning level and the reputation of the school .

5. Establish a video learning academy:

Through free video learning of some courses, beginners can learn on their own or learn about the learning modes and methods of some courses first, and gather a lot of popularity. achieve very good publicity effect. Six: Launch of 400 telephone:

1. Introduction to 400 service

"400 service", also known as the calling and called shared payment service, is a nationwide service for called customers. A unique number within the network and connects calls to that number to a nationwide intelligent network service where the called customer specifies a destination (telephone number or call center) in advance. The call charges for this service are shared between the calling party and the called party.

For call center customers who need to use the 400 service, they need to apply for a "400-__-__-__" as their unified access code nationwide; anywhere in the country, the calling user only needs to When dialing the "400__-__-x" number, there is no need to dial the area code. The call can be directly transferred to the phone number or call center designated by the customer according to the plan preset by the enterprise business user.

The 400 enterprise hotline is a shared payment service for the caller and the called. It is an upgraded version of the 800 toll-free service. It is an improvement over the 800 phone and has four major advantages:

1. The mobile phone can Dial, expand 450 million mobile phone users, and expand nationwide application;

2. Call charges are 50% cheaper than 800 toll-free numbers,

3. Reduce invalid calls and short and long conversations , to prevent harassment and improve office efficiency;

4. Rapid networking, transfer by region, and only one number for the whole country;

2. 400 telephone service function

The 400 service opens the following functions:

1) Automatic allocation of 400 calls

● The call will be connected according to the location of the call dialed by the caller (such as area code, phone number). Go to a different phone number or call center;

● Connect the call to a different phone number according to the time of the call (for example: Monday to Sunday, 00:00 to 23:59) or call center;

● Allocate the dialed calls to different phone numbers or call centers based on percentage (minimum accurate to 1%).

2) 400 Busy/No Answer Call Forward

It has the function of forwarding when the called number is busy or no answer. When the called number is busy or there is no answer, you can forward the call forward. Incoming calls are forwarded to several other numbers specified in advance by the business user. It is stipulated that business users can register up to 4 forwarding numbers, and there are 2 forwarding numbers for busy and no-answer forwarding. For each business user's call, the number of forwarding times is up to 3 times.

3) 400 call blocking

The called customer can allow calls from users in certain areas and block calls from other areas; or disallow calls from users in certain areas. But calls from other regions are allowed.

4) 400 dedicated password

The called customer can require all incoming calls to enter the correct password before they can be connected.

5) 400 call charge sharing

The call charge can be shared between the calling and called users. Apportionment method: The calling user bears the local call charges and the called user’s service usage charges.

6) 400 fee control

The called customer can set an upper limit on the total monthly fee or the total number of calls per month, and the connection will be automatically stopped after exceeding the limit.

7) 400 call analysis

When the called customer needs it, the company can provide call analysis reports, including: number of calls, busy times, no response, total call duration, average call duration and provide expert-level analysis of usage.

8) 400 Enterprise Cailing

Enterprises can develop personalized welcome messages to improve user experience

9) 400IVR Navigation

Customer calls are directed to relevant departments through IVR to improve work efficiency.

10) Web call center function

It can record customer calls, pop up the call screen, and have a CRM customer management system. You can have a call center that requires hundreds of thousands of yuan of investment without investing. .

Enhanced version 400, advantages over other 400 phones

1. Easy to handle, can be activated and used immediately;

2. Independent management background , log in to the backend to manage your number anytime and anywhere;

3. Instantly change the call forwarding number, instantly check the call details, and instantly check the call balance;

4. Users can choose what they need by themselves Functions, combined with the 400 phone product that is most suitable for you;

5. The intelligent call forwarding function can make intelligent judgments based on time, week, region, etc., and forward calls according to preset strategies; < /p>

6. The call blocking function can set up a blacklist by yourself, and the whitelist can easily control malicious calls;

7. With fax and voice message functions, you will not miss any sales opportunities;

8. Multi-channel calls, different business calls are transferred to different extensions, realizing mobile office;

9. The origin and analysis of traffic. According to the traffic volume, the system can automatically generate call note analysis , allowing you to easily master nationwide sales control;

10. Supports the ring tone (or corporate switchboard welcome message) function, leaving a good impression on customers through the company's audio business card;

11. Supports the enterprise switchboard function and cooperates with the ring tone function to make your enterprise's telephone traffic efficiency reach its peak.

The improvements of 400 Enterprise Direct Line over 800 Telephone:

1. 800 can only be dialed by landline, while 400 Telephone adds mobile phone calling function, expanding the number of 450 million mobile phone users and expanding the scope of application nationwide

< p> 2. The phone bill is 60-70% cheaper than 800. 800 is 0.7-0.85 yuan/minute, and 400 is 0.25 yuan/minute. 3. The nationwide network is quickly established and can be transferred by region. Only one number is used nationwide, eliminating the need for This eliminates a lot of inconveniences caused by changing business phone numbers for companies.

3. The application procedure is simple and quick. The application procedure for 800 telephone number is cumbersome and requires going to the business hall. In addition, some regions stipulate that only telecommunications telephone numbers can be tied. For 400 telephone number, only a business license and the ID of the person in charge are required. It can be processed.

Liuzhou Wangzhong Network Planning Center

Wednesday, December 10, 2011

Internet Media Promotion Strategy Plan (4)

1. Promotion purpose

Through online promotion, let this website obtain traffic, enhance website visibility, let online users have an in-depth understanding of red wine, and then promote red wine to achieve marketing purposes.

2. Market research

First of all, we must determine the purpose of market research, and then conduct questionnaires on forums, post bars and other social software, promote WeChat and create topics on Weibo to promote our website. Then we can understand our consumer groups and create portraits of consumers to facilitate accurate promotion in the future.

3. Target Audience

Based on consumption habits and attitudes towards wine, Chinese wine consumers are divided into festival drinkers, healthy drinkers, social newcomers, fanatics, There are 6 categories: traditional famous wine lovers and developing drinkers. In terms of population, young consumers (new socialites) are catching up with traditional consumers (lovers of traditional famous wineries) who buy Bordeaux wines as gifts. Jiuzhi’s research shows that the main consumer force in China’s wine market has shifted: compared with three years ago, the proportion of enthusiast-level consumers such as “enthusiasts” and “traditional wine lovers” has declined, while “healthy drinkers” The proportion of groups with low drinking frequency such as "drinkers on festive occasions" and "drinkers on festive occasions" has gradually become larger, and the proportion of newly emerged "drinkers in development" also accounts for 19%. We believe that in the past, the behavior of buying expensive famous wines as gifts has been greatly reduced. Now consumers pay more attention to the taste, quality and price of the wine itself, because they have begun to develop the habit of drinking wine. < /p>

4. Promotion channels

SMS, WeChat, email marketing, QQ, blog, Weibo, video marketing, forums, classified information and other related platforms.

5. Work progress

Early stage: The website is promoted on PC and mobile phones.

Mid-term: Promote on major online platforms, such as Baidu, NetEase, Sohu, Tencent, and Sina. Carry out event forum marketing, such as Tianya, Maopu, etc. By adding corporate information, product and service information to retain external links and increase friendly links.

Later stage: platform maintenance.

6. Expected effects and consequences

The expected effect is to increase the visibility of the website and obtain traffic. The consequence is that the effect is not significant, and the forum marketing is unsuccessful and the account is banned.

Internet media promotion strategy plan (5)

1: Online query method

Attract potential customers through Samsung's own website promotion and provide customer service on the website . Of course, the key is that his website is listed in major and important search engines, such as Baidu, Google, Sogou, Yahoo, etc.

Bidding promotion method

It is a new and mature search engine advertisement that promotes the company's products and services on the search engine platform in the form of keywords. After Samsung purchases this service and registers a certain number of keywords, its promotional information will first appear in the corresponding search results of netizens.

2: Forum search method

Query through industry forums, pay attention to and identify prospective customers who mentioned relevant needs in the forum, and get in touch with them.

Three: Weibo marketing

Register for the official Weibo, publish product information in a timely manner, and expand the scope of communication

Four: Online Sales Law

Selling products through online trading platforms or your own website for buyers to purchase is a kind of "stay-at-home economy."

Five: Interactive Marketing

The biggest feature of Samsung Galaxy’s interactive marketing is the integration of the popular time-travel dramas "Bu Bu Jing Xin", "Palace" and micro-movies with cool mobile The perfect integration of technological experience provides users with ubiquitous interaction.

6. Effect evaluation

Through online marketing, the total sales of Samsung Galaxy in South Korea have exceeded 3 million. According to Shin Jong-kyun, President of Samsung IT Mobile Department, the total sales of Galaxy this year are expected to be Breaking through 30 million units. In China, before it was launched, it used the powerful Weibo to build momentum and took advantage of the London Olympics. This was another myth after the best-selling Iphone4s.

Internet media promotion strategy plan (6)

1. Promotion purpose

Describe the current situation and purpose of the online market. What is the current situation of the online market? What is the purpose of this promotion? Is it to deal with inventory? To increase sales? To attack competitors? To launch new products? Or to enhance brand awareness and reputation? Only when the purpose is clear can the activities be targeted.

2. Crowd Analysis

Is the promotion targeted at everyone in the target market or a specific group? What is the scope of the promotion control? Who are the main targets of the promotion? Which people are the main targets of the promotion? Are people the secondary target of promotion? The correctness of these choices will directly affect the final effect of promotion.

3. The theme of online public relations: In this part, two problems are mainly solved

1. Determine the theme of online public relations activities

2. The use of online promotion tools Choose

Price reduction? Price discount? Giveaway? Lottery? Or other promotional tools? What kind of promotional tools and what kind of promotional themes should be chosen, taking into account the objectives of the event, competitive conditions and environment, and the cost of promotion Budget and Allocation. After establishing the theme, the commercial purpose of online promotion should be downplayed as much as possible, so that online public relations activities can be closer to consumers and more able to impress consumers. This part is the core part of the promotional activity plan and should strive to be innovative to make the online public relations activities shocking and exclusive.

4. Activity methods: This part should explain the specific methods of carrying out the activities. There are two issues to consider

1. Determine the partner: should promotion be done through online media platforms or online malls?

2. Determine the degree of stimulation: To make the promotion successful, it must be Make online public relations activities stimulating and stimulate target audiences to participate. The higher the stimulus level, the greater the sales-boosting response. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize based on promotional practices, and determine the appropriate level of stimulation and corresponding cost investment in combination with the objective market environment.

5. Platform selection and time for online public relations activities

Determining the appropriate time and location for online public relations activities will get twice the result with half the effort, while improper selection will be thankless. In terms of time, try to allow consumers to have free time to participate, and the choice of network platform should also be convenient for consumers and easy to operate. How long the online promotion will last for the best effect also requires in-depth analysis. If the duration is too short, repeat purchases cannot be achieved during this period, and many of the benefits that should be obtained cannot be realized; if the duration is too long, the cost will be too high, the market will not be popular, and the value in the minds of customers will be reduced.

6. Advertising Cooperation Methods

A successful promotional activity requires comprehensive advertising cooperation. What kind of advertising creativity and expression techniques should be chosen? What kind of media hype should be chosen? These all mean different audience reach rates and cost investments.

7. Preliminary preparation: Preliminary preparation is divided into three parts

1. Training of customer service personnel After the plan is determined, it is necessary to actively strengthen the training of customer service personnel for online promotions.

2. Logistics preparation must determine the logistics partner company and communicate well, so as not to affect the timely delivery of the product due to logistics problems.

3. Product reserves must have a certain amount of inventory, which can save delivery time.

8. Mid-term operations

Carry out large-scale intensive advertising and related promotions through online platforms, strictly implement promotion rules, conduct performance appraisals of the promotion team, and formulate promotion goals.

9. Post-continuation

Post-continuation is mainly a matter of online publicity. What method will be used for follow-up publicity in which media for this online public relations event? Promotion will be carried out in a timely manner according to the effect. Program adjustment and optimization.

10. Project Budget

If a promotion cannot make a profit, it will have no operational significance. The cost input and output of online public relations promotion activities should be budgeted. For a good online promotion, a good idea alone is not enough.

11. Accident prevention

Some accidents may occur in every activity. For example, monitoring of online word-of-mouth, maintenance of official websites, etc. Necessary human, material and financial preparations must be made for all possible unexpected events.

12. Effect estimation

Predict what kind of effect this event will achieve, so as to facilitate comparison with the actual situation after the online public relations activity is over, from the perspective of stimulation level and promotion timing. , promotional media and other aspects to summarize the success and failure points. At the same time, we should also pay attention to the accumulation of experience.

It can be used to accumulate experience in future online public relations activities

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