See how moku Farm educates the countryside.

The day before yesterday, Japan introduced a tourism strategy to encourage foreign tourists to visit rural Japan. On the one hand, it eased the pressure brought by tourism to the city, on the other hand, it provided more policy support and guarantee for the development of rural tourism and theme farms!

Today, we want to show you how Japanese farms develop tourism in parenting education. Mokumoku Farm in Japan is located in the suburb of Iga, Mie Prefecture, Japan. Mie Prefecture is 2.5h away from Tokyo, 2h away from Osaka and 1h away from Nagoya, with parent-child families as the main customer groups ...

mokumoku Farm in Japan

Overview: It was developed from a business consortium of farmers raising pigs, and started to operate in 1983. Now, the number of tourists exceeds 5, per year. The average stay time is 4-5 hours, and the annual business income exceeds 5 billion yen.

location: located in the suburb of Iga, Mie Prefecture, Japan. Mie Prefecture is 2.5h away from Tokyo, 2h away from Osaka and 1h away from Nagoya.

Scale: covers an area of about 2mu.

Resources: pasture and Iga pig

Population: the main tourist source is the 3 million urban population from the 2-hour self-driving circle. Parent-child families under the age of 12 are the main customers

The theme is clear and accurate

Mokumoku Farm defines the theme as "Nature, Agriculture and Pigs", focusing on parent-child families under the age of 12, emphasizing closeness to nature and family warmth. Many facilities and experience activities on the farm are designed for children of these ages.

Scenery of the whole industrial chain

The leading industry of the original first and second traditions is deeply dug, and all links of its industry are grafted into tourism activities, and some tourism products are derived, which becomes the focus of experience.

based on agriculture, the industrial links of agriculture are seamlessly connected with tourism products, so as to build a leisure farm integrating sightseeing, popular science education, product exhibition, catering, leisure experience, commodity purchase and holiday accommodation, forming a relatively complete agricultural tourism industry chain and a sustainable business model.

At the same time, the shops that process products will be packaged into various theme pavilions. These theme pavilions are mainly made of cute animals in terms of styles and decorations. For example, in the pig theme pavilion, souvenirs related to pigs are sold.

The design of parent-child activities pays attention to the sense of participation

It is one of the considerations for setting up activities of mokumoku Farm to let children get close to nature. Therefore, even the place where pigs are raised is cleverly set as a pig training park, which can also be watched by children. The breeder will release the pigs in the park on time every day, and visitors can get in touch with the pigs at zero distance outside the house. At the same time, tourists can also feed piglets in the breeding house.

Learning Ranch provides visitors with viewing and experience, where visitors can learn the milking process of cows and watch all kinds of animals such as cows, sheep and ponies. From Monday to Sunday, there are different experience activities in the study ranch, including feeding, milking, ranch work and so on. In addition to two breeding sightseeing spots, the farm has also set up two manual experience halls for tourists to make sausages by themselves.

concept education: establish the concept that farmers are not identities but occupations

Japan has a small land area, but it is one of the countries with highly developed agricultural modernization in the world, and many agricultural indicators are in the leading position in the world. The important reason is that Japan attaches importance to farmers.

the most important significance of the existence of moku moku farm is to let children form the concept that farmers are not identities but occupations like workers, white-collar workers and doctors.

Japan is short of food, and the self-sufficiency rate of rice in Japan is 1%. Mokumoku Farm hopes to deeply understand the hard work in the field through children's participation in the whole process of rice cultivation. Pass on the skill of rice planting.