How to make a travel plan for hot spring baths

Xiong Daxun Tourism Planning Company believes that in order to do a good job in hot spring tourism planning and hot spring tourism investment and development, three conditions need to be met:

First, shocking positioning. Hot springs are considered to be the money printing machine of the tourism industry. With hot springs, there is no need to worry about being left alone. In the past, the development of hot springs almost did not require sophisticated planning and planning. It was just a large public bathing pool + dozens of small bathing pools. At most, the architectural style and decoration style were slightly changed, either ancient Chinese style or ancient Chinese style. Southeast Asian style, if not European style, everything will be fine after completing these steps, just collect the money. In particular, many bosses believe that as long as the quality of hot springs is high, it will be a magic weapon for everything. This is a traditional concept, and it is true in an era of shortage of tourism products. But the good times are gone forever. Three major reasons have determined that hot spring tourism has entered the second stage of entrepreneurship:

First, today has already entered an era of serious surplus of tourism products. Hot springs can be found almost wherever there is water, and hot spring tourism abounds across the country.

Second, global climate warming has significantly increased the number of extremely hot days across the country, and the hot spring off-season is gradually lengthening.

Third, after the 18th National Congress of the Communist Party of China, the country launched a nationwide anti-corruption campaign and controlled public consumption. The era of hot spring tourism simply comparing quality and decoration is over. Xiong Daxun Travel Planning Company believes that you can never make a fortune by making money from rich people. If you look at what the richest people in the world do, you will understand. To make it big, you must make money from the public. You will never make it big by making money from a handful of rich people!

Hot spring tourism will say goodbye to the era of no positioning and no theme. Hot springs will say goodbye to the era of relying on decoration plans to win, and enter the era of relying on planning and planning to win the world.

If any industry only sells products based on products, then it is still in its infancy. If it sells products through concepts, then it is basically in the mature stage. Hot spring tourism used to sell bathing water. After this initial stage, hot spring tourism has entered the mature stage of selling the concept. Hot spring tourist attractions must have a unique positioning, that is, they must achieve the "Three Ones" project, which is unique, first, and specific. There must be unique positioning and characteristics that no one else has but that I have in order to be truly successful. In other words, besides taking a bath in your hot spring, what else can you experience? This is the key.

Second, shocking products. The rooftop swimming pool of the Sands Hotel in Singapore is a giant ship that spans three buildings. When you take a bath on it, you feel like you are on a cliff, like a fairyland in the sky. Directly overlooking the entire Singapore scenery, this experience is so shocking that it will be unforgettable for a lifetime! There is no rooftop swimming pool anywhere, but the Sands Hotel in the world has achieved a shocking and world-class level, because what they sell is not a swimming pool or a bath, but an experience beyond imagination! Their swimming pool is not a hotel's supporting facilities, but has become the country's business card and landmark! If there is no clever planning and planning, and no creative concept of "I will make strange moves, you will make miracles", your bubble pool will always be just a bubble pool! Your business will never reach the next level! It was difficult to even survive.

Xiong Daxun Tourism Planning Company creatively designed the "Tiangong" project for the Jiuhua Lake project, allowing people to soak in hot springs above the nine heavens. The hot springs on the Tiangong are called "Yaochi", and everyone has heard of it However, reality has never been seen before! This is a huge business opportunity, and this is a shocking project that everyone must come to! Details can be found on Baidu’s “Xiong Daxun Planning Agency”.

Third, shocking marketing. Shocking positioning and products are not enough, shock marketing is also needed. In other words, marketing must be very clever and good at creating news. The way of hot spring tourism is to invite people in, but we used reverse thinking to plan a new way of hot spring tourism - send it out! When Xiong Daxun Tourism Planning Company was planning the hot spring scenic spots in Ninghai County, it creatively implemented the "I Send Hot Springs to the World Expo" campaign. During the construction of the Shanghai World Expo, water tankers delivered hot springs to the World Expo builders for bathing. This cleverly combined with the World Expo's advertising slogans, The advertisement on the car "If you want a better life, often take a bath in Ninghai" triggered dozens of media reports and even appeared on the front page of "Zhejiang Daily"! Hot spring in Ninghai in one fell swoop!

In order to bathe the Expo builders, we specially ordered seven or eight inflatable bubble pools. These inflatable bubble pools appear in the squares of cities in sales areas during peak sales areas and peak seasons. Beautiful models bathe on site to promote Ninghai's hot springs, creating continued popularity. Other hot springs sell bath water, but we sell "better life." After the World Expo, won't life be beautiful? No, take a bath in Ninghai and continue to make your life better! This well-known advertising slogan was used by Ninghai for free. Because no one will care about it when it expires.