The Future of Travel Short Video app

Tourism short video community products, from the operational point of view, have broad prospects and the following advantages:

First, the tourism short video content is younger, more fashionable and cooler, which is easier to attract the attention of young users and easier to acquire users.

Secondly, for the producers of tourism content, the templates of music, video and dialogue have lowered the creative threshold, and ordinary users can easily make them with a smart phone. Employees have no moat threshold.

Third, for content consumers, the operation is simple, click to watch, content algorithm recommendation is addictive, and user retention and activity are guaranteed. Planting grass in line, algorithm recommendation, online weeding.

Fourthly, the content of short travel videos has the characteristics of viral transmission, which stimulates users to spread widely through social media.

Fifth, the short video of tourism information flow+algorithm recommendation method realizes advertising, which has strong characteristics of carrying goods. Whether it is a tourist route product or a tourist destination specialty sales, it is an innovation in the new mode of e-commerce commercialization.

Sixth, Tik Tok and Aauto Quicker have different positioning. Aauto Quicker pays attention to the participation of ordinary users, video recommendation and sinking, strives for the exposure of ordinary users' videos, and pays attention to life, while Tik Tok pays attention to the user's viewing experience, and the content and traffic are concentrated on a few big coffees, focusing on the effect and paying attention to the head users.

Seven, the algorithm recommendation weights of Tik Tok and Aauto quickey are different. Tik Tok is praised by 50- 1 10,000, and Aauto quickey is praised by 1- 1 10,000. Relatively small, local, home-based, life-oriented. Suitable for emerging tourism formats, such as the promotion of homestays and new attractions, and the launch of tourism cultural and creative products.

Eight, short video users, the increment of the Internet market exists in a larger sinking market, and small-town youth is the last traffic dividend of the Internet industry.

Nine, short videos have the advantages of social attributes, low creative threshold and fragmentation, which further promotes the social desire of users. This can satisfy the social desire of modern youth.

X short video industry includes short video+e-commerce, short video+announcement, short video+knowledge. Short video+commercial realization mode. Because the content production cost is low, the innovation cost is low, the user is sticky, and the business model has a high rate of return. It is easy to reach the blue ocean of vertical industry, tourism periphery and leisure tourism ecology. Under the new normal of the epidemic, it is more likely to be favored by investors.