What are the differences and connections between leisure agriculture and rural tourism? Thank you.

China is a developing country with agriculture as the main body, with a vast rural area and a large rural population. Since the reform and opening up, China's economy has made remarkable achievements, among which the city is the fastest growing area in China, and its urban appearance has undergone fundamental changes. At the same time, the rural areas are the earliest areas of economic reform in China, and the economic level has improved significantly. Leisure agriculture and rural tourism integrate nature, national culture and farming culture into traditional tourism culture, which enriches the connotation of tourism and is a wonderful flower of tourism. With the continuous integration of tourism, rural areas and agriculture, it will further promote the continuous development of infrastructure construction in rural areas and become a sunrise industry to expand agricultural versatility, promote efficient use of resources and meet emerging consumer demand.

Leisure agriculture and rural tourism are one of the development directions of tourism today, with strong vitality and broad prospects. As early as 65438+1930s, Europe had already started agricultural tourism. Italy established the National Association of Agriculture and Tourism in 1865, which specifically introduced urban residents to show their interest in agriculture in rural areas, eat, live and work with farmers, or live in farmers' homes.

According to the data of "20 13-20 17 in-depth investigation on leisure agriculture and rural tourism in China and analysis report on investment strategic planning" [1], "actively develop leisure sightseeing agriculture, rural tourism, forest tourism and rural service industries, and expand rural non-agricultural employment space". Modern leisure sightseeing agriculture makes full use of agricultural production process, farmers' life and rural ecology to provide consumers with services such as leisure, sightseeing and experience. It is a new type of industry to realize multi-function and high efficiency of agriculture. Developing leisure sightseeing agriculture can not only promote farmers' employment and income, but also promote the development of rural secondary and tertiary industries, promote the transformation and upgrading of agricultural industries and the fundamental change of development mode, and promote modern agriculture and new rural construction. 20 1 1 year, China's tourism industry continued to maintain a rapid development momentum. At present, China has become the third largest inbound tourism receiving country and outbound tourism consuming country in the world, and has formed the largest domestic tourism market in the world. It is estimated that the number of domestic tourists will be about 2.6 billion in 20 1 1 year, with a year-on-year increase of12%; Domestic tourism revenue was about 1.9 trillion yuan, up 2 1% year-on-year. The number of inbound tourists was 65.438+0.34 billion, a year-on-year increase of 654.38+0%; Tourism foreign exchange income was 46.5 billion US dollars, up 1.5% year-on-year. The number of outbound tourists was 70 million, a year-on-year increase of 22%; Outbound tourism cost $69 billion, a year-on-year increase of 25%.

Leisure agriculture and rural eco-tourism are considered as "sunrise industries" in the world. Developing eco-agricultural sightseeing tourism is a new measure to promote sustained, rapid and healthy economic development; It is an important way to promote famous and special products; It is a good opportunity to build a nest and attract phoenix; Strengthening the communication between urban and rural areas and improving the overall quality of farmers are new ideas; It is an important link to adjust the agricultural industrial structure and build a harmonious environment between man and nature; It is an important factor in building a new socialist countryside and realizing agricultural modernization. With the intensification of competition in agriculture-related tourism, domestic agriculture-related tourism enterprises pay more and more attention to the study of industry market, especially the in-depth study of industry reform and internationalization. Long-term tracking and collection of tourism market data, from the overall height of the industry to provide you with a comprehensive and accurate analysis system. Based on the current macro-prosperity of tourism, the development and operation of agriculture-related tourism industry and the trend of industry demand, this paper analyzes the development, industry demand, development speed and competition situation of agriculture-related tourism industry in China in detail, and makes a scientific prediction on the development prospect of agriculture-related tourism industry.

The development practice in all parts of the country proves that the development of leisure agriculture and rural tourism can not only fully develop agricultural resources, adjust and optimize industrial structure, extend agricultural industrial chain, promote the development of rural transportation, catering, accommodation, commerce and other service industries, promote the transfer of rural labor, increase farmers' income and make farmers rich, but also promote the exchange of personnel, information, technology and ideas between urban and rural areas, enhance urban people's understanding and understanding of rural areas and agriculture, and strengthen urban understanding of rural areas and agriculture.

Namely, leisure agriculture is the foundation. Rural tourism is an important marketing model.