Cctv common sense

1. Please give me some information about CCTV. What is CCTV?

China CCTV is the national television station of the People's Republic of China. It was piloted on May 1, 1958 and officially broadcast on September 2.

Originally named Beijing TV Station, it was renamed CCTV on May 1, 1978. CCTV is an important news media organization in China, an important mouthpiece of the Party, the people, an important ideological and cultural position in China, and one of the most competitive mainstream media in China today. It has many functions, such as spreading news, social education, cultural entertainment, information service, etc. It is the main channel for the national public to obtain information, and it is also an important window for China to understand the world and the world to understand China, and its international influence is increasing day by day.

CCTV is now a national vice-ministerial institution, with 16 deputy bureau-level centers (rooms), including office, editor-in-chief room, personnel office, financial office, government party committee, news program center, overseas program center, social education program center, literary program center, advertising economic information center, sports program center, youth program center, network communication center, technical management office, technology production center, broadcasting and transmission. There are 3 directly subordinate units, including supervision office, audit office and China TV newspaper office; And the new site construction engineering office (temporary organization). The directly affiliated units of CCTV include: China TV production center, established on October 18, 1983, a national-level TV production professional institution; The Central News Documentary Film Studio (CCTV New Film Production Center) was assigned in 1993 to shoot and produce documentary films and undertake program production for Taiwan. Beijing Science Education Film Studio (CCTV Science and Film Production Center) was assigned in 1995 to shoot science and education films, and undertake the production of Taiwan programs and cartoons; China International Television Corporation, established in 1984, is a wholly-owned company of CCTV. Its business includes film and television production, program sales, network communication, advertising marketing, tourism development, market research and industrial development. Central Satellite TV Communication Center, established in 1995, is responsible for satellite scrambled TV operation; Central Digital TV Media Co., Ltd., established in 23, is responsible for the operation of the central digital pay TV platform and the market-oriented operation of CCTV pay TV channels; China Philharmonic Orchestra, classified in 24, is a first-class orchestra in China.

In addition, CCTV has set up the website of CCTV International, China TV News, and publications such as TV Research and Modern TV Technology, which are publicly distributed to the whole country. It has the largest audio-visual archive of radio, film and television in China (built with the State Administration of Radio, Film and Television). At present, CCTV has initially formed a diversified business pattern of multimedia publicity, advertising management and industrial expansion, with TV communication as the main business and film, Internet, newspapers, magazines and audio-visual publishing supporting each other.

1. Publicity Status: China Central Television (CCTV) has now set up 16 TV programs that are broadcast on the road, and opened a pilot channel for HDTV. The 16 open channels are comprehensive channel, economic channel, variety channel, Chinese international channel, sports channel, movie channel, children's military and agricultural channel, TV series channel, English international channel, science and education channel, drama channel, society and law channel, news channel, children's channel, music channel and Spanish French channel, covering almost all fields of social life.

At the same time, 12 digital TV pay channels and 28 network TV channels have been launched. Digital TV pay-per-view projects include Fengyun Football, First Theater, Fengyun Theater, World Geography, Fengyun Music, Nostalgic Classics, Golf, Tennis, CCTV- Entertainment, CCTV- Opera, CCTV Boutique, National Defense and Military and Women's Fashion.

network TV channels include news, CCTV attention, records, tourism, history, English, acrobatics, TV series, variety shows, cross talk, meteorology, science and technology, food, sketches, music, sports, life, cartoon kingdom, fashion, Beijing opera, children, economy, legal system, education, games, drama, magic, characters and so on. In recent years, closely surrounding the overall work of the party and the state, and in accordance with the deployment of the Publicity Department of the Communist Party of China and the State Administration of Radio, Film and Television, CCTV has organized a series of major publicity and reporting activities, such as the 5th anniversary of the National Day in 1999 and the return of Macao. Welcome the new millennium and Sydney Olympic Games in 2; Commemorating the 8th anniversary of the founding of the Party in 21, Beijing's successful bid for the Olympic Games, APEC Shanghai Conference, China's soccer qualifying, and China's entry into the WTO; The 16th National Congress of the Communist Party of China and the Busan Asian Games in 22; The Iraqi war in 23, climbing Mount Everest, fighting SARS, and Shenzhou 5's manned space flight; Centennial birthday of * * * in 24, Athens Olympic Games, the 55th anniversary of the founding of New China, the 5th anniversary of Macao's return to China, Scientific Outlook on Development in 25, commemoration of the 6th anniversary of China people's War of Resistance against Japanese Aggression and the victory of the world anti-fascist war, * * * and Daqing in Xinjiang Autonomous Region, the "Shenzhou VI" flight, the "1th National Games" and so on.

in these major reporting activities, CCTV has adhered to the correct public opinion orientation, organized and produced TV programs with distinctive themes and outstanding features, which aroused strong repercussions among TV viewers and gave full play to the role of the main force of national TV stations. CCTV has nearly 4, hours of program resources.

The annual broadcast total is 23,248 hours, with an average of 631 hours per day (including North American Great Wall platform programs, pay channels and HD program channels); The proportion of self-made programs reached 73. 9%。

since 1999, in the face of the competition in the domestic TV market and the constant penetration of overseas TV media, CCTV has persisted in promoting the publicity reform of "specialization of channels, personalization of columns and quality of programs" and successfully completed the professional channel layout. In 25, CCTV began to implement the strategy of "branding" after "specialization", which greatly promoted the production of programs and the construction of channels themselves, and achieved initial results.

In terms of channel construction, a TV drama channel was launched in 1999; In 2, an international English channel was launched; In 21, science and education channels and drama channels were opened; In 22, the Western Channel was launched; In 23, news channel and children's channel were opened; In 24, a music channel and a Spanish-French channel were opened, and the western channel was replaced by a social and legal channel. At the same time, by integrating channel resources, highlighting the characteristics of professional channels, adjusting the channel structure, constantly improving and revising each set of programs, and strengthening unified packaging and arrangement, comprehensive channels and professional channels with the first set of program comprehensive channels as the leader have become increasingly complete, and the characteristics of professional channels have become increasingly prominent, supporting and complementing each other, covering domestic and international frequencies.

2. What's the problem with CCTV

Retail is a service industry, its customers are buyers, the media is also a service industry, and its customers are audiences.

the media service industry also needs service standards. CCTV broadcasts the world-famous World Cup, and there are serious problems in the service process and service standards of its commentators and hosts (the process and standards of hosting and explaining). The problem lies in one thing: the service process is not perfect, and there should be a review process from the on-site explanation to the signal transmission. Even if it is delayed for one minute, it can be switched to another commentator to supplement and replace its explanation. Secondly, there are problems with the service standards. If CCTV has clear service standards for the explanations and comments of sports program hosts and commentators, such as howling should not be more than decibels, praising or criticizing a team should not exceed a certain limit, and even setting some service taboos, the Huang Jianxiang incident can certainly be avoided. If CCTV doesn't adjust and improve its service standards, I believe the same incident will happen again in the future.

third, how can CCTV avoid similar incidents? In fact, the Huang Jianxiang incident includes five problems, which exposes five problems of CCTV as a media service provider. One is the service strategy, whether it is a mission and goal of CCTV to serve the audience and fans well (it may attach importance to advertisers and ignore fans), and the other is the service process, whether there are enough people to provide information, psychological and emotional services for front-line commentators; The third is the standard of service, which is what I said just now. Since the smile stipulates that eight teeth are exposed, the explanation should also stipulate that there should be more sand decibels; The fourth is a service evaluation problem. Now there is a timely evaluation, but without the evaluation beforehand and in the process, you can't control the process and you can't change the result. Fifth, the learning and growth of service. Commentators like Huang Jianxiang must not have received enough training and learning to learn the service standards and the ability to control the field and emotions at critical moments. If all these are done, I believe that CCTV will not have a service accident similar to the Huang Jianxiang incident again.

3. Can you give me a text about CCTV's life tips?

Furniture becomes new. 1. Wipe furniture such as tables and chairs with a piece of cloth dipped in milk, which can not only remove the dirt, but also make the furniture as bright as new.

2. Add 1/4 amount of vinegar to half a cup of clean water, and wipe the wooden furniture with a soft cloth dipped in this solution, which can make the furniture shine again. 3, wooden furniture will lose its original luster if it is used for a long time.

In this regard, you can soak a large cup of strong tea, cool it, put a soft cloth in it, and use it to scrub the furniture. Generally, wiping it for two or three times can restore the original appearance of the furniture. Furniture scratch elimination method If the paint surface of furniture is scratched and does not touch the wood under the paint, you can apply crayons or pigments with the same color as the furniture to the wound surface of the furniture to cover the exposed background color, and then apply a thin layer with transparent nail polish.

Furniture display design method People often move into new houses and go to great trouble to place furniture, which makes it uncomfortable and unpleasant, and sometimes even rubs the paint on the surface of furniture. In this case, you can measure the living room area first, then scale it down and draw it on paper.

then reduce the furniture in the same proportion, draw it on cardboard, and then cut it out one by one. Finally, the cut pieces of furniture paper are repeatedly placed on the living room map, and the best position is selected, which is time-saving and labor-saving.

Anti-cracking method of furniture nailing nails on wooden furniture, avoid the part where the end of wood is straight wood grain to avoid wood splitting. Wax mark elimination method for furniture Wax oil drops on the paint surface of furniture. Never scrape it with a sharp knife or nails. When the light is good during the day, hold hands tightly with a plastic sheet, lean forward, scrape wax oil slowly from the front of your body and then wipe it with a fine cloth.

Furniture burn mark elimination method Burning products such as cigarette butts, cigarette ash or unlit matches sometimes leave burn marks on furniture paint. If the paint surface is only burned, you can wrap a layer of fine-grained hard cloth on the toothpick, gently wipe the traces, and then apply a thin layer of wax to remove the scorch marks.

if the wood under the paint is burnt, there is nothing this method can do. The method of eliminating water stains on furniture drops on furniture, and if it is not wiped dry immediately, water stains will appear.

To solve this problem, you can cover the mark with a wet cloth, and then carefully press the wet cloth several times with an electric iron, and the mark will disappear due to evaporation of water in case of heat. Three methods to eliminate hot marks on furniture cups and plates filled with hot water and soup are placed directly on the painted surface of furniture, sometimes leaving a circle of white hot marks.

generally, just use kerosene, alcohol, toilet water or strong tea water to wipe with a wet rag. If the burn mark is too deep, soak the towel in warm water and wring it dry, drop a little ammonia water, then rub the towel with your palm to make the ammonia water cover your palm, then pat the burn mark gently and quickly with your palm, and finally coat it with a layer of wax.

in this way, the scalding mark can be eliminated. Wipe the scald lightly with iodine, or coat it with a layer of vaseline oil, and then wipe it with a rag every two days. The scald can be eliminated.

deodorization method of urinal in domestic toilet: putting a toy ball with a diameter of about 14 cm in the urinal can prevent the odor from rising and overflowing, and it does not affect the discharge of feces, with good effect. 3g of flour, 5g of refined salt and 5g of gypsum powder are used for household carpet washing, which are mixed into paste with water, and then a little white wine is added. After being heated and mixed in the furnace, it is cooled into a dry state, and then sprinkled on the dirty part of the carpet, and then wiped with a brush or flannel until the dry paste becomes powder, and the carpet is clean. Then, the powder residue is removed by a vacuum cleaner, and the carpet is clean.

measure the maximum diameter of your own flat-bottomed aluminum pot or kettle with a household heat-saving device, and add a metal ring outside the flat-bottomed rice cooker (the diameter of the metal ring is slightly larger than the maximum diameter of the kettle by 1 cm) with a height of 3~5 cm. When cooking, the rice cooker is placed in a metal ring.

In this way, the high-temperature gas during gas combustion can be forced to rise along the boiler wall besides heating the bottom of the boiler, and the heat can be fully utilized. According to the test, it can save about 8% gas.

take the household all-purpose glue from the bottom and squeeze it from the top. After use, although the cover is tightened, it is difficult to squeeze out the glue because the hole is often blocked by the solidified glue next time. For example, take the glue from the end of the pipe and roll the end of the pipe after use, so the glue will not solidify, which is very good for future use. Watering flowers when there is no one at home is like going out on business for ten days and a half, and no one is at home to water flowers.

At this time, a plastic bag can be filled with water, and a small hole can be punched in the bottom of the bag with a needle and placed in a flowerpot. The small hole is attached to the soil, and the water will slowly leak out to wet the soil. The size of the hole needs to be well controlled to avoid water leakage too quickly.

Or put a container filled with cold water next to the flowerpot, find a wide cloth strip with good water absorption, put one end in the water of the container and the other end in the soil of the flowerpot, so that the soil can be kept moist for about half a month and the flowers will not die. Simple antenna If your TV is not equipped with an indoor antenna, you can connect one end of the waste lamp tube to the antenna behind the TV and the other end is not connected. You can put the lamp tube horizontally and vertically, and adjust the lamp tube until the screen image is clear.

There is a wonderful way to reduce frosting in the refrigerator. After defrosting and drying in the freezer, a layer of cooking oil is evenly coated on the inner and outer walls of the freezer, which can keep the freezer from frosting for about 4 months. Reduce the noise of the refrigerator. The refrigerator is often accompanied by noise, and the noise at night will affect people's sleep.

it can be eliminated by the following methods: 3 minutes before going to bed, open the door and turn the knob of the temperature controller to a position close to the strong cold point, such as about 2℃, and then close the refrigerator door. Before going to sleep, open the refrigerator door again, turn the knob of the temperature controller from the original strong cold point to the weak cold point, such as about 8℃, and then close the door, then the refrigeration compressor should stop running.

after two temperature adjustments, the temperature controller in the refrigerator was changed from a low temperature (about 2℃ in the cold storage area) to a high temperature (about 8℃ in the cold storage area) with an interval of about 1 hour, and then it was restarted from a stopped state to a running state. In such a quiet environment for a long time, ordinary people can fall asleep, and even if the refrigeration compressor is restarted, its influence is relatively reduced.

4. Introduce CCTV host Dong Qing

Name: Dong Qing Gender: female height 168c.