In which areas are hiking consumers increasing?

According to the Report on the Development of Hiking Tourism in China released in Tianjin on September 2nd, the number of consumers traveling on foot in China is increasing. This report was released by Liang Qiang, chief expert of Guanbo Zhiyuan Micro-think Tank and deputy secretary-general of China Outdoor Strategic Alliance, at the China (Tianjin) Tourism Industry Expo.

The report shows that among the hiking consumers, the hiking year is between 1-3 years, which is the most, reaching 31%; Followed by consumers under 1 year, accounting for 24%; 22% of them have been hiking for 6 years or more. This set of data shows that consumers who participate in hiking are generally on the rise, and fresh blood keeps flowing in. The data shows that the number of people engaged in sports in China is 380 million, and the number of people engaged in outdoor sports such as hiking and leisure is 65.438+300 million.

According to the report, data analysis found that the information that hiking consumers want to know most is hiking routes, accounting for 30.46%; Followed by the introduction of hiking tourist attractions, accounting for 26.1; Thirdly, outdoor knowledge and skills related to hiking accounted for 24. 16%.

Hiking tourism domestic hiking destinations are still Sichuan, Tibet and Xinjiang. Driven by the publicity of the Winter Olympics, the three northeastern provinces, Hebei and Beijing have also become one of the popular destinations. Generally speaking, the distribution of hiking users in China shows a trend that the eastern part is the destination, while the western and northeastern parts are the destinations.