For a small program, should we first enrich the product functions or innovate first?

We look at this issue from two aspects:

First, how to do innovation? If you already have specific innovative ideas before making a mini program, you can of course go through market research, measurement simulations, and testing to evaluate whether innovative factors can be directly designed into the functional framework of the mini program. If you haven’t thought about the specific innovation content, you can first consider the direction of innovation, such as whether it is an innovation in marketing functions, and whether blind boxes, live broadcasts, price bargaining and other marketing functions will be used in the future. If these requirements are met, you can List them out and then design them together. This actually does not conflict with enriching functions first or innovating first.

Second, choose the development method of the mini program. If it is a template mini program, once it is successfully created, some personalized functions cannot be added and adjusted after it is launched. There are certain limitations. If it is a customized version of the mini program, it is also necessary to determine whether the content can be added later based on the technology of the service provider. This is something that needs to be paid attention to.

Finally, functions and innovation do not conflict. If you already have a certain user traffic base, of course you can do it together. If not, it is recommended to complete the functions first and accumulate users through operations. Of course , some functional configurations are also recommended to be considered first.