Characteristics of incentive tourism

Incentive tourism is an important part of MICE tourism, which has the common characteristics of large group size, high consumption level, small seasonal differences and good economic benefits. In addition, incentive tourism has its own characteristics:

(A) with distinctive corporate culture characteristics

Corporate culture is the highest goal, value standard, basic belief and code of conduct cultivated and formed by employees in long-term production and business activities. Without the business activities of enterprises, there would be no corporate culture, and corporate culture serves the business objectives of enterprises. The purpose of enterprise organizing incentive tourism is to promote enterprise culture, establish enterprise image, publicize enterprise concept and improve business performance. Therefore, the arrangement of tourism activities should be adapted to the company's corporate culture, and the corporate culture should be organically integrated into tourism activities. Even the top leaders and winners of enterprises always revolve around the theme of corporate culture.

(2) The overall quality of the team is high and binding.

Tourists who take part in incentive tours are different from ordinary tourists. They are people who have made achievements and contributed to the enterprise (including important consumers of corporate brands). They have passed specific qualification examinations and their overall quality is relatively high. They have a strong sense of identity with enterprise goals, industry norms and values, so they consciously abide by values and codes of conduct in the organization, get recognition and praise from leaders and the masses, and have psychological satisfaction of being respected and favored. In the whole process of participating in incentive tourism, they show the consistency of action everywhere, with little randomness.