A Case Study of Meihe Manor

Meihe Manor is an ecological park mainly based on agriculture, located in Suzhou, Jiangsu. The park covers an area of 1.200 mu, and there are many scenic spots such as lakes, scenic spots, flower areas, fruit and vegetable areas and leisure areas. This is one of the famous local tourist attractions. The following is a case study of Meihe Manor:

First, the advantage analysis:

1. Excellent geographical location: Meihe Manor is located in Taicang City, Suzhou City, with convenient transportation, only 50 kilometers away from Shanghai, and it is a popular tourist destination around Shanghai.

2. Rich resources: Meihe Manor covers a large area and has various natural landscapes and plant resources, including lakes, peaks, flowers and fruit trees. , attracting a large number of tourists to watch.

3. Eco-environmental protection: Meihe Manor is characterized by eco-planting and pays attention to eco-environmental protection and sustainable development, attracting more and more environmental protection and eco-tourism enthusiasts.

4. Cultural atmosphere: Meihe Manor also pays attention to the integration of cultural and artistic elements, and holds various cultural activities and art exhibitions from time to time to create a strong cultural atmosphere.

Second, the problem analysis:

1. Low brand awareness: Although Meihe Manor has a certain popularity in the local area, its brand awareness in the whole country is not high enough. It is necessary to strengthen brand promotion and increase market share.

2. Insufficient marketing promotion: Although Meihe Manor has some publicity on social media such as WeChat and Weibo, the overall marketing promotion is not enough, and the development and operation of various marketing channels need to be strengthened.

3. Tourist satisfaction needs to be improved: Although Meihe Manor has diverse landscapes and rich resources, tourist satisfaction needs to be improved. It is necessary to improve relevant facilities and services to improve the feelings and satisfaction of tourists.

4. Increase the viscosity of tourists: Although Meihe Manor attracts a certain number of tourists, the viscosity of tourists is not high enough. It is necessary to increase the participation of tourists and develop more interesting activities and programs to attract tourists to stay longer.

Third, draw up a plan:

1. Expand marketing: Expand marketing in various ways, such as placing advertisements in mainstream media, strengthening search engine optimization (SEO) and search engine marketing (SEM), and strengthening social media promotion and creative media marketing.

2. Improve facilities and services: According to the feedback from tourists, optimize and upgrade the catering, accommodation, transportation and other services in the park to improve the satisfaction of tourists.

3. Strengthen the development of activities and projects: according to the needs of different tourists, develop special activities and projects, such as agricultural experience, cultural display and eco-tour. To attract tourists to stay longer.

4. Pay attention to brand building: actively invest in brand building, create a differentiated and competitive brand image, and improve brand awareness and market share.

To sum up, Meihe Manor, as an eco-agricultural park, has certain advantages, but it faces many challenges such as brand awareness, marketing promotion, tourist satisfaction and tourist viscosity. By expanding marketing, improving facilities and services, strengthening activities and program development, and focusing on brand building, Meihe Manor can further enhance its competitiveness and attract more tourists and investors to visit and invest.