Traditional Culture Encyclopedia - Travel guide - Composition of marketing environment of tourism market
Composition of marketing environment of tourism market
Political environment and economic environment.
1. political environment: political environment refers to the national principles and policies and their restriction and promotion on the macro-marketing environment, economic and cultural exchanges in the tourism market.
2. Economic environment: The economic environment refers to the development level of the national economy, the balance of payments and the impact on the macro-marketing environment of the tourism market.
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