What is tourism image?

1. Line quality: Line quality refers to the reasonable trend with certain characteristics formed by connecting several tourist spots or tourist cities (towns) in series in order to make tourists get the maximum viewing effect in the shortest time. 2. Tourism service quality: The process of tourism products determines that the quality of tourism service is produced in the behavioral contact and emotional exchange between tourism enterprises and tourists. 3. Quality of team tour guides: Tour guides are front-line receptionists. The overall quality and service quality seriously affect the social reputation of tourism enterprises, and are also directly related to the image of a country or region. Personality charm is the basis for Fabao tour guides to be sensitive to tourists. To lead a good team, you must have a certain prestige. Prestige is forged by the personal moral quality and personality charm of tour guides, and personality charm is a treasure that affects tourists. Expanding materials: the image of tourist attractions is an important information source and interest point for tourists to have a good impression on scenic spots. Through the superposition of cultural image, landscape image and architectural image, the comprehensive image of tourist attractions is formed, which constitutes the "halo effect" of tourists' perception of scenic image, and plays a positive role in tourists' perception of scenic features, feeling the environmental atmosphere, identifying with scenic culture and stimulating their interest in sightseeing. 1, cultural image. As the image window of the scenic spot, the tourist scenic spot not only fully reflects the style and features of the scenic spot in culture, but also carries the historical details of the region, and interprets the cultural connotation in the form of intuitive and eye-catching explanation and display that tourists love, thus playing a positive role in promoting the inheritance and promotion of culture. 2. Landscape image. Tourist attractions themselves are attractive objects with landscape value. Through the use of environmental art, theme signs and characteristic landscape construction, it complements the surrounding landscape in terms of shape, color and appearance, and becomes a beautiful landscape that sets off and beautifies the environment, strengthens tourists' perception and displays the image of the scenic spot. 3. Architectural image. Local natural factors (such as topography, climate, etc. ) and the characteristics of scenic resources, comprehensively consider the architectural style, appearance modeling, building materials selection and other aspects, extract hidden elements such as form, color and culture from the historical context of scenic spots, and apply them to the design of tourist attractions to form a personalized architectural image.