How to break the so-called "specialty" of tourist attractions is not special and there is no market bottleneck?

At present, tourism has become the first choice for more and more people on holidays, and the number of tourists received by tourist attractions all over the country is also increasing year by year. And at present, for the development of a tourist attraction, it is quite perfect and complete, with all kinds of facilities available, providing tourists with all-round services and convenience. What tourists have to do is to relax and enjoy life. Of course, when we finally travel to a place, the first thing that comes to mind is to buy some local specialties and take them home to send to relatives and friends. But when you really come to the store, you will feel embarrassed, because these so-called specialties actually have no local characteristics, mostly some gold and silver, jadeite and jade ornaments, or some handicrafts with rough workmanship and low prices, or some local Chinese herbal medicines, and most of these things can't arouse tourists' desire to buy, especially some young tourists. This so-called specialty phenomenon can be seen in many scenic spots across the country. How to solve it?

First, accurately locate the scenic spots.

At present, most tourist attractions are divided into three types: nature, human history and leisure and entertainment. For each type of tourist attractions, we should give ourselves a clear positioning. If the positioning is not accurate, there will be all kinds of special products for sale, which do not conform to the positioning of tourist attractions in the hearts of tourists, and then tourists will doubt the authenticity of the so-called special products. For example, in tourist attractions with natural scenery as the main feature, it is more suitable to sell local unique Chinese herbal medicines or other very distinctive local ingredients, which cannot be bought elsewhere. On the contrary, if you sell handicrafts in such scenic spots, tourists will not buy them in general unless they are combined with local ethnic characteristics. Therefore, a clear positioning of tourist attractions is the first prerequisite for selling featured products.

Second, identify the characteristics and improve the quality

The so-called characteristics are things that are unique to the local area and cannot be found or replaced elsewhere. According to the geographical and cultural characteristics of the area where the tourist attractions are located, we will dig deep into the characteristic products suitable for local tourist attractions. Most of these products have irreplaceable characteristics, which are best not found in other tourist attractions. At the same time, to improve the quality of specialty products, it is best to have the certification of relevant local government departments, so that tourists can buy with confidence. In fact, the quality of specialty products in many domestic tourist attractions is not up to standard. There are many sellers of the same product, and it is difficult for tourists to buy without the certification of relevant government departments. There are also some local products of scenic spots, which make people feel uneasy about the quality and dare not buy them at all. Therefore, local governments should make overall plans for local products. After all, local products also represent the local image to some extent, and the government must strictly manage them to prevent some market chaos.

Third, the pricing is reasonable.

The special dishes of many domestic tourist attractions are priced unreasonably, and some even ask too much. It is possible that the shopping experience is very poor, and there will be a phenomenon of strong buying and selling. These are all related to the lax supervision of the tourism department of the local government. As a specialty in tourist attractions, it is best or necessary to make the price transparent and open, so that tourists can clearly know why this thing is worth the price, instead of making tourists suspect that they have been cheated. In this regard, the regulatory authorities must strengthen supervision.

Fourth, strengthen product design.

Now people pay more and more attention to the appearance of products, and the successful design of a product may directly affect the market performance of the product. At present, the packaging level of local products in many domestic tourist attractions is still at the level of ten years ago, and the packaging design is old and stale, which makes it difficult to attract the attention of young tourists. Even if the specialty is unique, it will be shameful to buy it back and give it away. Therefore, there is still a long way to go in the product packaging design of scenic spots. Many scenic spots simply don't care about the packaging of specialty products, thinking that as long as their own things are good, the wine is not afraid of the deep alley. However, this wrong concept can no longer adapt to the current marketing reality. It is necessary to strengthen the packaging design of specialty products, so that specialty products can have a bigger market and arouse more tourists, especially young tourists' desire to buy.

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