How should tourism do, plan, design and establish its own business model?

The components of tourism industry chain can be roughly divided into two types. One is the chain elements such as travel agencies, transportation departments, restaurants, hotels, scenic spots, tourist shops, tourist vehicles and amusement facilities, and the other is the dynamic operation department of auxiliary industries such as agriculture, gardens, construction, finance, insurance, communication, advertising media, government and associations.

From the perspective of running a business, I suggest that, starting from the needs of customers, tourism consumers should meet the needs of eating, living, traveling, traveling, entertainment, shopping and other tourism consumption in the process of obtaining tourism information, deciding tourism, action and finally realizing tourism experience.

Back to the question itself, it depends on which part of the industrial chain your company is in. Do you want to do B-end or C-end? Share a project we have done for your reference.

The project company, a travel agency that has been operating for 20 years, wants to take the capital market route after years of tourism precipitation. However, due to the lack of standardization in its operation for many years, it is impossible to achieve this goal directly with the company as the main body.

We re-registered a subject and positioned it as an Internet travel service. The first thing we did was to acquire three-quarters of local travel agencies, occupying three-quarters of local end customers in the tourism market, and at the same time, we developed a service management system specifically for travel agencies to help travel agencies establish their own core management and marketing systems and get rid of dependence on tour guides. The second thing. Provide this system to more travel agencies that want to develop and establish their own IP completely free of charge. The third thing is to unify the flow of various travel agencies through the platform, thus enhancing the bargaining power of purchasing tourism resources from the upstream and getting a 2% rebate reward for the flow. The running water of the system is 65.438+0.5 billion a year, 500 million in two years, and the annual rebate is more than 65.438+0.0 billion, which is almost pure profit. And its own tourism service has also generated a lot of profits. According to this process, at the same time, financial attributes are added for end customers, such as issuing joint credit cards and insurance. , it will also produce good dividends. The positioning of the whole project is very clear, supported by internet technology, providing services for B-end travel agencies, earning upstream rewards at B-end, and earning profits from conventional tourism services and financial services at C-end.

The above are just a few links in the tourism industry for reference only.