Three samples of marketing department work plan templates

No matter what we do at work and study, we need to make a plan and arrangement in advance. At this time, we need to carefully formulate a work plan. Below are three examples of marketing department work plan templates that I share with you for reference. You are welcome to refer to them.

? Marketing Department Work Plan Template

? 1. The xxx travel agency is currently small in scale and has limited operating capabilities. Therefore, one can choose to have absolute market share in these market segments. According to the survey, there is no travel agency in the entire Nanchang City, or even in the tourism market of Jiangxi Province, that specializes in the market segment of business conference tourism and incentive tourism, so we can use this blank spot in the tourism market to give ourselves Travel agencies make a market positioning. As the American scholar Ken Romanzian said: The essence of positioning lies in sacrifice. Only by abandoning some key points can the key points be highlighted. In this way, we can differentiate ourselves from many competitors and avoid the operating pressure caused by market competition. We will take advantage of the advantages that the group company can bring us to quickly occupy the market and become the leading travel agency in this market. To strive to host more than 10 conference groups in 2014, the following marketing plan can be adopted:

? 1. Set up a special official travel business group in the travel agency. We can provide services such as booking hotel rooms, transportation tickets and entertainment tickets, contacting guests for sightseeing projects, travel insurance, tour guide services and pick-up and drop-off services at transportation hubs, etc. We can solve problems for conference organizers, provide logistical support, and provide services for participants. Representatives provide rich and attentive service.

? 2. Develop a promotional slogan for the tourism business. You can reflect our company's market positioning through a catchy promotional slogan. I think (let me represent your move) is more appropriate.

? 3. Obtain business meeting information about government agencies, enterprises and institutions through all channels.

? 4. Take the initiative to host business meetings and travel services.

? 5. Provide thoughtful and rich series of services.

? 6. Strengthen the relationship with the organizer and form stable repeat customers.

? 2. In addition to doing a good job in the official tourism market, the traditional leisure tourism business of travel agencies must continue and develop steadily, striving to reach the expected number of group tours and ground pick-ups of XX people in 2014 Target.

? 1. Establish a leisure travel business group in the travel agency.

? 2. The leisure tourism business group can be divided into two parts: group business and ground transportation business.

? 3. Carry out various marketing activities according to different business characteristics. Strive to retain a customer as soon as you are a customer, and establish a complete customer file, because it is much easier to maintain an old customer than to develop a new customer, and it is easier to form customer loyalty to our brand.

? 4. Strengthen contact and communication with out-of-town tour groups, proactively provide them with our latest ground connection prices and line changes, and provide required lines and services according to their requirements, and Implement targeted offers and incentives.

? 5. Take the initiative to go out of travel agencies and visit major agencies, groups, schools, hospitals, enterprises, etc. in Nanchang, and even go deep into the streets and alleys to sell our tourism products door-to-door. This is not just a sales promotion Products are also the cheapest advertising.

? 3. Cooperate with the group in the sales of Houtian Desert. Our company plans to use the preferential policies of the desert scenic area in 2014 under the leadership of the group company to do a good job in sales for the team and individual tourists in the Houtian Desert Scenic Area. At present, intentional contact has been made with Hubei Overseas Tourism Group Company, and the operation and implementation plan is under preparation.

? Marketing department work plan template

? With the new beginning of 20xx, it is time to have a new work plan. The following is my personal work plan for 20xx:

< p> ? 1. Strengthen the functional supervision of the marketing department

? The marketing department is directly responsible to the general manager of sales. It is the soul of the enterprise. Its work functions play a very important role in production, sales, and service. It is the sales link. The core component, as the marketing department, its important job is to assist the general manager in collecting, formulating, and executing. The standard for measuring the work of the marketing department is: whether the sales policy and promotion plan are scientific, and whether the execution is rigorous.

? 1. The role of the marketing department: directly responsible to the general manager, assisting the general manager in market planning, formulation and implementation of sales plans. Supervise the implementation of the sales department's annual work plan. Comprehensively coordinate the work functions of various departments. It is the soul of the enterprise.

? 2. Marketing department work standards: accuracy, timeliness, coordination, planning, and execution.

? 3. Marketing department job functions: formulating annual and quarterly sales plans, assisting Executed by Sales Department. Coordinate the coordination work of various departments, especially the R&D and Production Department. Organize the sales department to conduct a series of trainings. Monitor sales costs, guide the increase or decrease of sales area personnel, regulate and formulate, supervise and implement necessary sales promotions.

Store image management, construction, shopping guide, and supervision training. Statistics, summary and organization of sales customer files. Comprehensively collect sales and market information, sort and formulate plans and submit them to relevant departments.

? 2. Marketing Department Work Plan

? 1. Formulate a sales work plan: scientifically and rigorously analyze the existing market conditions and sales conditions, exploit strengths and avoid weaknesses, seek opportunities, and formulate marketing department and Sales department work tasks and work plans.

? 2. Implement streamlined troops and streamlined administration, and optimize the sales organizational structure: Carefully analyze and understand the current organizational structure of the sales department, and based on the rationality of market conditions and on the premise of intensive market cultivation, streamline the troops and streamline administration, adjust some personnel, and control sales costs. , tap the potential of personnel, stimulate work enthusiasm, feel work pressure, and strive to do their respective market sales work.

? 3. Strictly implement training and improve team combat capabilities: focus on training and strive to enable all employees to fully master the company's sales policies, product knowledge, application technology knowledge, and marketing theory knowledge to form a learning team and a competitive team Team, innovative team.

? 4. Scientific market research, supervision and assistance in marketing: The core job of the marketing department is to assist and guide the sales department and various regions to continuously enhance brand power and consolidate sales power. Therefore, the marketing department can only continuously understand the market, visit the market, research competing products, analyze the reasons, identify gaps, report to the general manager based on the actual situation of each region, and provide clear guidance to each region on sales ideas, ideas, and methods. The above are all in form, and each regional manager must complete them on a monthly basis.

? 5. Coordinate department functions and establish a good corporate culture: Administrative Personnel Department: The functions and responsibilities of the administrative personnel department are to be directly responsible to the general manager, coordinate the work of various departments, establish complete personnel files, and formulate scientific The talent competition reward and punishment mechanism inspects the work of personnel in each department. Based on the marketing department's suggestions and scientific figures, events, and market conditions, we continue to reserve talents for the company, tap the potential of sales personnel, and commit to the improvement of sales and market development.

? The sales department is the vanguard force of the enterprise, the scout close to the market, and the hard weapon for the development of the enterprise. Their responsibilities are to continuously develop sales channels, seek strategic partners that are most suitable for the development of the company, continuously bring the company's products to the market, and at the same time provide scientific and cutting-edge information to the market. On the premise of capturing market information, the marketing department Combining the actual situation of the enterprise, formulating strong market plans and sales strategies will most effectively establish the role of the "soul" of the enterprise.

? Market and logistics department: directly responsible for the sales department. Their responsibility is to understand the order information in a timely manner and transfer it to the production step in a timely manner, so as to deliver the products safely with the fastest speed and lowest logistics cost. Deliver it to the destination and customers to provide quality service to the sales department. As the marketing department, we should advise, guide, supervise and assist their work. Seize market opportunities and formulate and implement sales promotions. Collect information and feedback, and revise sales plans in a timely manner.

? Marketing department work plan template

? After 20xx years of development, the company has become an electronic product manufacturing company with high technical content. At present, the company's financial situation is good, the funds are relatively abundant, and the company is operating normally. The company's flagship products currently have a certain reputation in the local market and occupy a certain market share. In order to maintain the existing advantages and promote the company's development, the Marketing Department has specially formulated the work plan for 2021 as follows.

? 1. Conduct market research

? 1. Conduct research on international, domestic, and local markets to discover market demand, make sales forecasts based on demand, and formulate sales plans .

? 2. Brand promotion

? 1. In order to further establish the brand and expand the market share of the company's products. Initially consider increasing investment in marketing to promote and expand the company's brand influence and create greater market space.

? 2. Carry out further publicity work in advertising, materials and other aspects. Produce and install promotional banners or billboards on-site at each ordering meeting to demonstrate the company's strength on-site; promptly produce the company's new performance and promotional materials and distribute them to customer personnel to enhance the depth and intensity of brand promotion as much as possible.

? 3. Strengthen professional knowledge training and quality education for personnel in contact with the outside world, establish a good image of corporate employees and advanced corporate cultural connotation, and leave a lasting impression on everyone who comes into contact with company personnel. Leave a wonderful and deep impression, thereby having a clearer and deeper understanding of the company.

? 3. Market development

? At present, the company has developed the local market and occupies a certain market share. Since the company decided to develop and produce p2 products, it decided to develop domestic market customers based on development and demand forecasts.

? 4. Customer development and maintenance

? Customers are the most valuable assets of an enterprise, and customers have huge potential to bring value to the enterprise.

Therefore, it is necessary to do a good job in customer development and maintenance. The specific operations are as follows:

? 1. Focus on the local market and domestic market, actively strive to develop new customers in the local market and domestic market, and maintain the relationship with the original Relationships with local market customers.

? 2. Committed to consolidating the existing efficient and intensive sales team, stabilizing the team structure, and avoiding excessive staff turnover.

? 3. Improve the training mechanism for market personnel, improve marketing skills and quality, and manage market personnel through various mechanisms.

? 4. Actively respond to customer needs, enable customer requirements to be met and reflected, develop a larger potential market, and activate it.

? 5. Internal Management

? 1. Further strictly follow the requirements stipulated by the joint-stock company and the marketing system, and strictly implement everything. Everything is managed according to documents and everything is operated according to procedures. Let data speak for everything, get the job done right the first time? Strategy, carry out various work management of the department, strive to improve the management level, and make the marketing department gradually become an execution-oriented team.

? 2. Give full play to the work enthusiasm and initiative of personnel in various positions in the department, and emphasize the process control and final results of their work. Improve employees' work responsibility and work quality. Implement the assessment system strictly in accordance with the corresponding job responsibilities.

? 3. Everything should be based on the overall situation of the company and emphasize the marketing system as a chess game. Actively coordinate the contact and coordination between various departments, thereby improving the overall combat effectiveness of the marketing system and providing the best quality service to complete the 2021 marketing goals.