What are the problems in the application of tourism information technology in China?

If we don't pay enough attention to independent domain names, domain names are network names, which represent the survival status of enterprises in the information society and are an effective way for enterprises to safeguard their rights and interests on the Internet. Only when you have your own domain name can others visit you. Domain name registration is the basis for travel agencies to publish information, promote enterprise products and make online reservations on the Internet. The domain name is unique.

2. The application distribution is uneven. The application network distribution of tourism enterprises in China is very uneven. Internet companies in Beijing, Shanghai and Guangdong have absolute advantages; Gansu, Qinghai, Xinjiang, Ningxia, Tibet, Jilin and other provinces simply do not exist. Coastal provinces in other regions are better than inland provinces, but the gap with Beijing, Shanghai and Guangdong is obvious.

3. Online payment is difficult to realize. The purpose of travel agency network application is to realize the transaction of tourism products. Payment is the last stage of the transaction process, and it is also an important symbol to measure whether the transaction is finally realized, and it can also bind both parties to the transaction. However, in the online transaction system of travel agencies in China, due to the low development of transaction credit between travel agencies, the information technology of tourism enterprises directly related to hotels and scenic spots can not form a network, the financial service system is not perfect, and online payment is still difficult to become a reality, which greatly hinders the development process of travel agency business networking. At present, the usual practice of travel agencies is still to deposit the reservation money into the account of the reception agency in the traditional way.

4. Online price opaque price is an indispensable supporting dimension in the marketing field. However, the result of network application is that the price of travel agency products is highly transparent, and the information search cost and negotiation cost that consumers have to pay when choosing different travel agency products are minimized. This makes a lot of travel agencies and travel agents who use information network technology in a dilemma in price policy: high network prices will scare away potential tourists; The low network price will impact the traditional marketing channels.

5. There is a gap between expected income and actual income. Although "information technology" is booming, the internet has become a buzzword, and the use of e-mail, online booking and online welfare have also become hot topics. However, at this stage, compared with the traditional marketing methods of travel agencies, the benefits brought by network applications are still very small, which is far from the expectations of enterprises.