Tourism management marketing

It is a kind of tourism market management activity to study the changes of supply and demand in the tourism market, focus on meeting the needs of tourism consumers, and develop marketable tourism products in order to obtain the greatest social and economic benefits.

(1) Take exchange as the center and tourism consumers as the guide, coordinate various tourism economic activities, strive to provide tangible products and intangible services, and achieve economic and social goals by satisfying tourists.

(2) Tourism marketing is a dynamic process, including analysis, planning, implementation, feedback and control. This process embodies the management function of individual tourism economy and is the management of marketing resources.

(3) The scope of application of tourism marketing is wide, on the one hand, it is reflected in the wide range of tourism marketing subjects, including all tourism economic individuals; On the other hand, there are many objects of tourism marketing, including not only the marketing of tangible goods and intangible services, but also a series of economic behaviors of tourism economic individuals.