Research Report on Tourism Resources Development in Zhanjiang, Guangdong Province

Zhanjiang City is located in Leizhou Peninsula at the southernmost tip of Chinese mainland, surrounded by the sea on three sides. Zhanjiang Port is one of the most important ports in China.

Zhanjiang is also one of the earliest coastal open cities in China, 14.

Zhanjiang is located in the subtropical maritime monsoon climate zone and is rich in tourism resources, especially the coastal scenery of islands and ancient volcanoes.

The wonders are the most distinctive, and the marine landscape is full of the charming charm of the South China Sea. At present, there are five resorts with the theme of ocean coast.

Among them, East Island Longhai is a crescent-shaped bay. The adjacent Naozhou Island is a volcanic island with basalt formed by volcanic magma.

Black and shiny, all over the island. On the island, there are steep cliffs and rugged rocks; The white and delicate beaches are incomparable to other beaches.

Beauty. There is also the ancient lighthouse in Naozhou on the island, which was built at 1898. This lighthouse is one of the only two crystal grinding mirror lighthouses in the world at present.

It is also one of the three famous lighthouses in the world.

Huguangyan in Zhanjiang is the only Ma 'er Lake in China, which is left over from volcanic eruption. The lake is 3.6 square kilometers and 30 meters deep.

The dike formed by volcanic eruption is exposed, the rock wall is steep, the caves are densely covered, the wild trees are scattered, and the vines are drooping. The scenery is amazing.

Intoxicated Li Gang, the prime minister of the Song Dynasty, wrote the inscription "Huguangyan", which is still in use today.

In addition to the seawater island, Zhanjiang also has the "Ten Immortals Temple" to commemorate ten demoted officials in the Song Dynasty and Su Dongpo's trip to Leizhou.

Dongpo Pavilion, Tianning Temple, the largest ancient temple in western Guangdong, Sanyuan Tower, a cultural relic protection unit in Guangdong Province, was a playwright of Tang Dynasty.

Ancestor "Guisheng Academy" and other cultural relics.

2 research methods

The research is divided into two aspects: questionnaire survey and data analysis. Information is provided by travel agencies, hotels and tourism bureaus. I

We conducted a random sampling survey of international tourists visiting Zhan, and * * * sent out 200 questionnaires, which were collected 156.

We also analyzed several sub-factors: air transportation, tourism organization, local transportation, accommodation, diet and

Local tour guides, etc. [1]. A large number of data collected from several travel agencies are statistically analyzed, and the results are as follows.

Three results

3. 1 data analysis results: the scenic spots visited by international tourists in Zhanjiang in the last two years (see table 1) and the hotels they stayed in.

Make statistics (see Table 2). As can be seen from the table 1, the bright ocean landscape attracts many tourists. unique

The geographical phenomenon of Huguangyan and the Naozhou Lighthouse are also important scenic spots. Of course, many tourists are interested in historical sites and the traditional half of Leizhou.

I am also interested in the folk customs of the island.

3.2 Questionnaire survey: Table 4 lists the average evaluation scores of the questionnaire survey. The results show that 97% tourists are interested in their travel.

You are satisfied (16.4%) or very satisfied (80.6%). Considering the differences, we range from 6 (excellent) to 1.

(poor) score to express different evaluations, and the average overall satisfaction score is 5.06.

Table 1 main attractions of international tourists (1997)

┌────────┬────┬────┬──────────┐

│ Attractions │ Number of tourists │ Length of stay │ Proportion of total travel (%) │

├────────┼────┼────┼──────────┤

Island beach 8042 1 │ two days │ 96.4 │.

├────────┼────┼────┼──────────┤

│ Port │68463 │ Half a day │80 │

├────────┼────┼────┼──────────┤

Huguangyan 83448 Half-day 100

├────────┼────┼────┼──────────┤

Botanical Garden │452 10 │ Half a day │ 54.2 │.

├────────┼────┼────┼──────────┤

Historical sites (Panzhou │8 1320 │ One day │ 97.4 │)

Lighthouse, Leizhou Monument)

├────────┼────┼────┼──────────┤

Other attractions 2 145 2.6

├────────┼────┼────┼──────────┤

Shopping │65847 │ Half a day │ 78.9 │.

├────────┼────┴────┴──────────┤

│ Total │83448 │

└────────┴────────────────────┘

Source: Zhanjiang Tourism Bureau, 1997.

Table 2 Statistics of major hotels for international tourists (1998)

┌────┬────┬─────────┬────┬──────┐

Hotel name, star rating, standard room price (USD), occupancy rate (%)

├────┼────┼─────────┼────┼──────┤

Hai Yin Hotel 75 46 16 12.7

├────┼────┼─────────┼────┼──────┤

│ seaside hotel │ * │ 65 │ 3200 │ 8.8 │.

├────┼────┼─────────┼────┼──────┤

│