"Mahua Special Happy" won 5 daily crowns in two issues

"Mahua Special Happy" has won 5 daily crowns in two issues

"Mahua Special Happy" has won 5 daily crowns in two issues. "Mahua Special Happy" jointly created by Youku and Kaixin Mahua "Mahua Special Happy" quickly became popular as soon as it aired. The program's real-time feature broadcast market share reached 24.35%. "Mahua Special Happy" won 5 daily crowns in two issues. "Mahua Special Happy" won 5 daily crowns in two episodes 1

The Happy Mahua team's drama "Mahua Special Happy" has aired two episodes, which for the audience has already figured out the path of this program. In the past, Happy Twist, which focused on "content is king" on stage plays and the big screen, did not come up with any new tricks in the first show.

The content of the show is basically the same as other variety shows of the same type. It mainly focuses on playing games in teams. Although this new show does not play new tricks, "Shen Ma" It is the charm of "Happy Planet" that attracts a large number of viewers to the show.

Judging from the data compiled by professional statistical platforms, in the 10 days since the show was launched, it topped the "broadcast market share" of online variety shows in 5 days, while the other half of the time was Wuha, which broadcasts on multiple platforms, occupies the top spot.

Wuha is already an old variety show, and the guest lineup is very strong. Especially this season, it also brings together artists from Xiaoguo Culture, and with the presence of top idol Lu Han, the appearance of this show is indeed Very good at fighting.

The variety show Wuha is broadcast on two platforms, while "Mahua Special Happy" is only broadcast on the opposite platform. From this, we can see that this new variety show can still occupy the market in the face of strong opponents. 1/2 of the daily crown seats further illustrates the power of the program "Mahua Special Happy".

The highlights of "Mahua Te Happy" mainly come from three aspects:

1. Shen Teng

As Shen Teng The most famous and accomplished comedy star in the entertainment industry, he has never disappointed the audience.

Whether on the big screen or on the small stage, Shen Teng has a full sense of humor and is a person who is born to laugh. When I see Shen Teng's videos on the Internet, I want to click on them. This should be the subconscious mind of many viewers. Getting happiness from Shen Teng can indeed soothe the hard hearts of many working people.

2. Ma Li

Ma Li and Shen Teng*** are called the "two great gods" of Happy Twist. In terms of funnyness and sense of humor, Ma Li may not be inferior to Shen Teng. Teng, mainly because Ma Li spent part of her experience on her family, so Ma Li is rarely seen in variety shows.

This time Happy Twist went out with all their troops and made great strides towards the field of variety shows. Ma Li also performed very well in her first variety show. She picks up jokes and throws them away very freely, always showing the sense of humor of a high-quality female comedian.

3. Mahua Family Bucket

Except for the high profile of Shen Teng and Ma Li, Allen, Chang Yuan and other artists in the company used to be very few When it comes to appearing in variety shows, especially the group variety show "In the Name of Family" recorded together this time, they really treat this show like an egg and hatch it carefully.

A group show is a group show. Every guest on the show is the owner of the show, and they hope from the bottom of their hearts that this show will be a hit, so every member is working hard.

This is probably the real reason why this group without top-tier franchises was able to get 5 "broadcast market share" Japanese crowns within 10 days of being online.

Broadcasting market share

Regarding the specific meaning of the "broadcasting market share" indicator, we also specifically consulted relevant information. This indicator refers to the online variety shows/online dramas on the Internet. The actual playback rate of the feature film.

This indicator removes the playback data related to the marketing of the work such as highlights, specials, trailers, etc., and fully reflects the actual playback rate of the feature film itself.

Therefore, "Mahua Special Happy", which was not widely publicized, became a hit after it was launched, and reached a 55-opening situation with its dual-platform competitor Wuha. It can be seen that this Mahua Special The happy tuanzong indeed brought a lot of joy to the audience.

"What is produced by Mahua must be high-quality." This has always been the unchanging truth in the comedy industry. I expected that Happy Twist's first episode would be a hit, but I didn't expect that it would turn out to be a "show" after it went online and met the audience. "Mahua Special Happy" won 5 daily crowns in two episodes 2

"The comedy effect exploded, it was so relaxing!" "Shen Teng and Ma Li are in the same frame again, Ye Qing is back!" "Cure Unhappiness , and you have to watch Happy Mahua. ""Mahua Special Happy" jointly produced by Youku and Kaixin Mahua quickly became popular as soon as it was broadcast. According to Beacon data, the real-time feature broadcast market share of the program is 24.35%, and the popularity of the program is TOP1. , Maoyan and other popular lists are also TOP1 for many days. On Weibo, the show’s positive rating is close to 98%. Data from the Youku site shows that female users account for more than 60%, young users aged 18-24 account for a slightly higher proportion, and the proportions of other age groups are evenly distributed.

Due to its large audience base, rich sentiments in the program, and high nationality of the actors, "Mahua Special Happy" successfully broke through the circle and made a good start for the variety show market in 2022.

As a national family entertainment variety show, "Happy Twist" gathers the golden signatures of Happy Twist, reproducing "Charlotte's Trouble", "Shameful Iron Fist", etc. A classic IP, whether it is the inherent joy of the Mahua family or the presentation of popular jokes and popular stories, "Mahua Special Happy" achieves the ultimate in happiness and healing. While conveying relaxation and happiness, the program also has a deeper core expression - focusing on social issues such as intergenerational communication and observing the real ups and downs in ordinary people's lives. In those shining ordinary people, the audience can see different attitudes towards life and find more power to smile at life.

Happy Twist IP + variety show conveys happy emotions

The first program, Shen Teng, Ma Li, Allen, Chang Yuan, Wu Yuhan, Huang Cailun, Wang Chengsi, Liu Xun, Xu Wenhe, Gao Haibao , Li Haiyin, Xu Wubin and other happy twist actors appeared one by one. The story is based on "Charlotte's Sorrow" and is set 10 years after Charlotte wakes up from her dream. The students in Class 2, Grade 3, have already started their own families, and poor intergenerational communication has troubled everyone. They once again fell into a "dream" and embarked on a hilarious journey to break through. The second episode of the program is linked to "The Richest Man in Xihong City". Shen Teng, Ma Li and flying guest Song Zuer came to Duoyu Village and transformed into directors of three major fishing brands, leading the Mahua family members Allen, Chang Yuan, Wu Yuhan and Huang Cailun Wait for the championship in the consumption competition and experience multiple rural tourism projects. Each program has a theme and uses Happy Twist Movie IP as the background. Guests obtain clues through games and complete their respective role tasks immersively.

The show brings together the Happy Twist "Wang Zha" artist group. They have accumulated a high reputation with their years of experience in the film and drama circles, making this The national program comes with its own. Before the show started, the Reuters footage of Shen Teng and Ma Li's "Shen Ma Combination" instantly hit the screen. In the feature film, Shen Teng hilariously interprets Internet slang, and Ma Li recreates the famous scene of "Staffing the Eagle", each one making the audience laugh more than the other. Allen and Chang Yuan won the title of "Crouching Dragon and Phoenix" when they first aired. Their cuteness and comedy exceeded the audience's expectations. The "Gold and Silver Treasure" couple composed of Haiyin and Haibao are full of variety. They are highly motivated and passionate in every round of the game, but the result is that they are defeated repeatedly. Wang Chengsi, who looks cute but is actually clever, is very popular. Artists such as Xu Wenhe, who have never appeared in variety shows, also brought many surprises to the audience.

The program has only been broadcast for two episodes and has contributed a lot of hilarious "famous scenes": the "Shen Ma" group sang the divine song "You Chacha", Allen's stupid rap, Shen Teng and Auntie danced in the square In the auction session, all members collectively "sell teammates", and in the word guessing session, Ma Li relied entirely on ventriloquism...intense laughs, bringing pyrotechnic happiness to the audience, relieving stress and healing.

Talking about the original intention of producing "Mahua Special Happy", Wu Xiao, the head of Youku Variety Show Wutong Studio and the chief producer of "Mahua Special Happy" told the "Variety News" reporter , "The Happy Mahua team has always been deeply involved in movies and dramas. This time it switches to a group variety show, I believe it will bring a new experience to the audience." He said that the overall design of the program is specifically for variety show audiences, and the game aspects also take into account the characteristics of the Mahua family.

Using national life as material to pay attention to social issues

Delivering happiness is only the first level of expression of "Mahua Te Happy". The audience discovered that this program is not just for "making happiness" , it has a larger goal: the program uses national life as the material library to observe the ups and downs in ordinary people's lives. Taking the first episode as an example, many characters in "Charlotte Troubles" were sent to the "Incomprehension Training Center" because they did not understand their parents or family members. At the end of the program, all the scattered game clues were integrated. Whether it was "guessing Internet hot words" or a square dance competition, they all aimed at "estrangement" and "incomprehension" and explored the differences between the three generations of grandparents, parents, and children. Intergenerational communication issues. Just like the final pass code of the game is "No! Understand", only by turning "not understanding" into "understanding" can love defeat loneliness.

The program intentionally focuses on real-life social issues, thereby triggering the audience's thinking and discussion about life. Some netizens left comments under the video saying, "The program switches seamlessly from funny to heart-warming, and the games and themes are combined very cleverly. To be honest, I really didn't expect that "Mahua Special Happy" can have such an in-depth theme, which really makes the audience happy." I feel something in the laughter."

In this regard, Wu Xiao said that the content created by the "Mahua" team has always been derived from the lives of ordinary people, and now the slogan of the program is also "Mahua Special Happiness Makes You More Happy." "Happy", the observation of ordinary people has always been implemented in the program. "We don't want to cater to the audience one-sidedly and make purely funny content. We hope that our feelings can always be reflected in the program. Maybe it's not so profound, but it brings the topic to light and makes everyone think and observe. This is what we do. It’s a small pursuit of content.”

Use comedy to unfold the stories of ordinary people

To be a “national variety show” that expects public recognition cannot be divorced from life, “Mahua Special Happy” "The story focuses on ordinary people who shine in all walks of life.

Here, they are not the embellishments of celebrity guests, but the real protagonists of the story.

The ordinary guests in the first issue were a pair of lovely father and daughter. They talked about their troubles with the Mahua family on the spot. Ma Li turned into a confidant big sister to communicate with them. Helped their father and daughter to realize mutual understanding from "not understanding". In the second issue, the milk tea sisters who returned to the fishing village to start a business were invited to the scene. They used the Internet to bring milk tea back to the countryside to help the economy of their hometown. In addition, the "floor mopping brother" who earns an annual salary of 200,000 yuan by mopping the floor, and the uncle who uses mountain spring water to make wontons in Hengdian have become the protagonists of the "Mahua Special Happy" series of stories. They opened up and shared their stories with the Mahua family. The audience can see different life attitudes from them and find more power to laugh at life.

Wu Xiao said that unlike movies and TV series that focus more on plot trends, variety shows focus on characters and connect to the real world. Therefore, it is particularly important to choose what kind of people to participate in variety shows. "Inviting ordinary people to participate is the creative direction we have determined from the beginning. To make every ordinary and sincere ordinary person generate a happy response is the common pursuit of Youku and the Happy Twist team." And ordinary people. The perspective also gives "Mahua Special Happy" its unique warmth and excitement.

"Our original intention is to be a national family entertainment variety show, hoping to bring happiness to everyone." Wu Xiao hopes that through the show, the audience can let go of the anxieties and worries in life and temporarily forget the unpleasantness in life. , following in the footsteps of the Happy Twist family, we together experience a hilarious journey of comedy to find the true meaning of happiness and understand the meaning of life. "Mahua Special Happy" won 5 daily crowns in two episodes 3

Recently, Happy Mahua's first group drama "Mahua Special Happy" was launched. Wang Haigang, co-president of Happy Mahua, said in an interview with the media that this show The original intention of the show is not only to bring the team family together, but also to bring more "middle-waisted" actors to the stage. Regarding the upcoming Spring Festival Gala of the Year of the Tiger, Wang Haigang said frankly, "Shen Teng and our team are preparing for the Spring Festival Gala, but unfortunately, I really don't know the specific content, because the Spring Festival Gala has a very complete and serious program review process. So what kind of program we can put on now, whether this program needs to be modified or the topic is changed, are really unknown."

Shen Teng. and Ma Li contributed the most laughs to the show.

Use variety shows to launch "middle-waisted" actors

The large-scale immersive character experience reality show "Mahua Special Happy" brings together Mahua family members Shen Teng, Ma Li, Allen, Chang Yuan, Wu Yuhan, Huang Cailun, Wang Chengsi, Liu Xun, Xu Wenhe, Gao Haibao, Li Haiyin and Xu Wubin. As the first troupe of Happy Twist, Happy Twist stepped off the stage and experienced twelve plot stories adapted from life in the form of a reality show. Talking about the original intention of the production, Wang Haigang said that Happy Mahua has been established for 18 years. Although the team has produced many stage plays and some film works, there is no work that brings together so many actors in the team and can embody a It is a group variety show with the connotation and characteristics of the Mahua team, so we made this show. In addition, in addition to the familiar Shen Teng, Ma Li, Allen, and Chang Yuan, there are a large number of so-called "middle-waist" actors in the team who came from stage plays, or younger actors. They are not known to many people. "We also hope that these outstanding actors will be known to people."

Every move Shen Teng makes has a sense of variety.

Wang Haigang said that since the recording of the variety show, except for Shen Teng, the other actors' variety show experience is still a bit lacking, and he hopes everyone can view this variety show with a tolerant attitude. Wang Haigang said frankly that Happy Mahua has focused on dramas for many years, but has only expanded to movies in recent years. It is indeed late to enter the field of variety shows. "Drama works are in our genes. The company and variety shows are not closely related. I think this is normal (entering the game) later." . In the past, only our leading actors participated in this track, and in the future we may lead the development of variety shows that involve the entire group.”

The comedy group has not been “involved”

Nowadays, major comedy labels are launching their own troupe shows, and there are constant discussions about the "involution" of comedy. In this regard, Wang Haigang said that in fact, they did not feel the "involution" of life and death. "Strictly speaking, although we are in a big pool, the market is large enough, and everyone has specializations and expertise. For example, Deyun Club is a cross talk category, Xiaoguo uses talk shows as its genes, and we are comedy. We There is no deliberate competition with other comedy brands. "In his opinion, healthy competition can produce high-quality works if we can do our own thing well. "I think it is a good thing for domestic comedies to be known and loved by more people." < /p>

As a "recruit" who has just joined the variety show track, Wang Haigang said frankly that when "Twister Happy" was first launched, it particularly emphasized the atmosphere of the "happy Twist Family". "Everyone graduated from various drama academies. We are together, you can say we have grown up together. We want to reflect the real, family-like feeling of Happy Mahua in the show.” For example, in such an atmosphere, the recording scene is always fun, and Shen Teng takes the lead in eating and drinking. , even the delicious props in the game were swept away. In addition, each episode also includes interactions with ordinary people.

In Wang Haigang's view, the stage and film works of the Mahua team reflect the perspective of small people and the feelings of ordinary people. "Reality shows not only show the tacit understanding of the team, but also want to reflect the relationship with ordinary people. In fact, we have always been from the perspective of small people." , the feelings of ordinary people, including the previous Spring Festival Gala sketches, have never been self-contained.

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