Group dining operation

Suggestions on the development of team meals: In recent years, the cultural tourism of Shanxi merchants has continued to heat up, and the number of foreign guests who come to travel together has increased significantly. The tourism market is booming, and the tourism catering market remains high, which is a highlight of catering. As the capital city of Shanxi, Taiyuan has concentrated nearly three quarters of Shanxi's economic and cultural industries. Taiyuan, with a history of 2500 years of civilization, is located in Jinzhong, the most prosperous area of Shanxi merchant culture. Liuxiang-Kaihua Temple section is located in the most prosperous area of this civilized city, and its unique advantages provide huge business opportunities for a new tourism and catering market. With superior conditions, we need corresponding measures to analyze the current situation in detail:

First of all, competitors:

At first, tourist hotels were all tourist hotels, such as Geology and Mineral Hotel, Lakeside Hotel and Shanxi Small Hotel ... These hotels all had their own room relationships, and their grades were not high. The standard was basically 15-20 yuan/person. Emerging products, such as Kitchen God, Taste Jianghu, New Era, and Fuke Building, may be operated by professionals, but they have many advantages. Quanjin Guild Hall is the pride of our Jiangnan. She grasped the essential problem, cooked Jin cuisine and played the cultural card, and the breakthrough point was in place. Just like this, the tourist meals in Taiyuan market tend to be all over Shanxi, and the only drawback is the high price.

Second, partners:

Travel agencies are the primary partners in the tourism and catering industry, and more than 300 travel agencies in Taiyuan are what we need to strive for. But to choose the right target market, our target market should be a professional travel agency with strength, large group and good reputation. The tour guide is the link between the hotel and the travel agency. It can be said that the operation is good or bad, and the reputation of tour guides is very important. Take incentives for tour guides.

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Incentive measures are also imperative! Tourist hotels are also our partners, such as Discovery Park Hotel, Shi Sheng Hua Ting Hotel, Yinlong Hotel, etc., which have always been happy to cooperate with us, because shopping in the bustling urban area is more convenient, which is the first demand of foreign guests.

Third, the professional team meal reception process

The difference between team meals and other restaurants is that it requires a fast pace, requiring hotels from managers to waiters to understand the preferences of guests, tourists and living customs, as well as local ground agencies and tour guides. At the same time, the kitchen department and the food delivery department are required to communicate the time of opening dishes and serving staple foods in time. Only when everything is well coordinated can the team meal be successfully operated and win the opportunity of the travel agency's next visit!

Fourth, improve the value of additional services.

Faced with so many tourist restaurants, the competition must be fierce. The ideal is to have its own fist products, and it is necessary for a restaurant to improve the value of additional services!

1. Foreign tourists:

It is nothing new for Taiyuan, so whether we can have the simplest communication with it and simple and practical English training is what we need to prepare now.

2. Pasta performance and description:

As the world pasta kingdom, Shanxi attracts tourists from all directions. If the production process of Shanxi pasta can be demonstrated to the guests on the spot, can there be no guests in this service? If the pastry chef's performance and live interaction, it will be icing on the cake! Therefore, the four major pasta performances in Shanxi are what we need to prepare at present.

3. Eat, live, travel, travel, buy and entertain:

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As a restaurant, we only provide food with these elements. What about other aspects? Since tourists have this demand, we should try our best to meet it. Now tourists are very disgusted that tour guides take themselves to shopping spots. If you take advantage of the characteristics of customers' shopping needs and don't like shopping with tour guides, I think there will be a market for launching several Shanxi specialties in the hotel. Our packaging bags, spiced smoked fish and tartary buckwheat tea, including our three major holiday products, are the best shopping products. It would be better if you add some old vinegar, Fenjiu, walnuts and red dates.

Statistical analysis of verb (verb's abbreviation) data information

Are we interested in numbers? How many times does Longcheng Travel Agency come in a year? How much is the consumption amount? It's a little confusing for us Is China Travel Agency Worth Signing? I don't know, but the financial data tells me that CTS can't sign the bill! Do tourism catering must be sensitive to numbers. What we need to do is to record the complete data of the tourism team we receive every day, including the name of the organization, time, place, tour guide, telephone number, tourist destination, special needs, etc ... for analysis.

Sixth, publicity is very important.

There are various ways of publicity, such as fax, issuing business cards, and verbal promises. In fact, the most important thing is word of mouth. Good reputation is very important for local travel agencies. Modern network technology is so developed that it is clear at a glance that guests spend wisely. No guest wants to go to a hotel with a bad reputation. Word of mouth needs the dual construction of dishes and services, both of which are indispensable! What we need to do is to constantly improve our own dishes and improve the quality of service.

Seven. Incentive policy

Self-protection is the first law of nature. This sentence hurts, but in real life,

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It is indeed a magic weapon. At present, the tourism catering market has basically reached a * * * understanding: there are various forms of kickbacks, and professional teams use small recipes to increase prices and give tour guides 30%-40% commission; Some commissions are10%-20%; Some for the manager, some for the manager. In this case, the tour guide can't wait. Since the environment is like this, if we don't change, then we will be eliminated. In view of this, I suggest that it be divided into several parts:

1. As long as the team operated independently by the person in charge is rewarded according to 8‰ of its turnover, I believe they will confidently increase the development of team meals.

2. For tour guides, if the order exceeds 1000 yuan, you can get a commission of 10% (excluding tax, the tax is 17%). I believe that with the brand advantage of Jiangnan, they will be very willing to spend.

3. Team meals pay attention to trading with travel agencies, and it is also good to increase the prices of some products, such as seafood (current price) and drinks, as a reward for future travel agency funds.

It is believed that with the above incentive policies and an original team dining customer, the business indicators will be improved by 10%- 15%.

Eight, for the team dining process transformation ideas:

At night, the banquet hall is basically empty, and the second floor often can't sit down, and the private room is too expensive. For such a group of customers, I plan to open a banquet hall to receive popular tourism teams, or I can start to professionally manage tourism team meals!

Need multi-party cooperation:

1, someone needs to be responsible (does not mean one-way contact). This man must know the brigade.

Tourism reception and hotel service process, with a certain customer base, professional knowledge and rich management experience.

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2, need to have a diligent, agile, able to withstand pressure.

Team.

3、

4. The kitchen department and the food delivery department need to cooperate closely, and there is no obstacle to communication! The person in charge must have enough power and be flexible when dealing with problems.

For example.

5. Expand the signing share. Travel agencies are the most critical travel distributors, especially in

During the tourist season, there is no more money to pay for the high expenses of scenic spots, hotels and hotels. Signing is a big trend. It can be said that which business with large bills will be better! Of course, there must be a choice, a professional travel agency with strength, a large group and a good reputation, and a limited check-out date. In short, standards must be set.