A big-name compulsory course-Lu

In China, whenever luxury goods are mentioned, the brand that people first think of is Louis Vuitton, and many people regard LV as a synonym for luxury luggage. Have you ever wondered why it's Lu?

1992, Louis Vuitton opened its first exclusive store in China, and they chose a foreign hotel, Wang Fu Peninsula Hotel. At that time, few people in China bought luxury goods, let alone bought them. Even they have never heard of them. Even in the port city of Shanghai, the average monthly salary is only 200 yuan. Wang Fu Peninsula is the first place to sell luxury goods in the form of a boutique gallery, and LV is also the first luxury brand to settle in.

It was not until China joined the WTO in 2004 that many luxury brands settled in China. It has been 12 years since LV opened its first store, and the most familiar luxury brand in China is LV.

Every brand has its own DNA. Lu's DNA is "travel spirit-travel spirit". This is also the core of the LV brand.

The founder of LV was born in a strapping machine (that is, strapping luggage for a long trip of the French royal family). Before he invented the light suitcase, European aristocrats were still using heavy wooden boxes.

1837, Mr. Louis Vuitton arrived in Huadu, and he was fortunate to be an apprentice of Mr. Marechal, a suitcase craftsman. At that time, the craftsmen who produced luggage were collectively called Layetie-Emballeur.

1837 The first French railway was opened to traffic, 1838 A European ship successfully crossed the Atlantic for the first time, marking the official arrival of the modern tourism era. At that time, the Boxer Regiment in Paris made exquisite poplars by hand and was good at packing gorgeous luggage for the royal family, so the demand for its products in the capital Paris rose sharply.

1853, Louis Vuitton was promoted to be the boss's chief assistant and became the most trusted luggage expert of Queen Eugénie. Fashion guests from the upper class poured in as soon as they became imperial concubines.

Louis Vuitton got married on 1854, and made an important decision in the same year to set up his own company. The couple opened a shop at No.4 Rue Neuve Des Capucines (today's Rue des Capucines), which is only a stone's throw from Vendome Square and later the Opera House.

Louis Vuitton made a far-reaching and important decision immediately after the establishment of the company, that is, one of the suitcases was covered with durable and waterproof canvas material. Four years later (that is, 1858), he introduced a brand-new product-easy-to-transport flat-cover poplar suitcase. The surface of this suitcase is covered with high-quality gray waterproof Trianon canvas, the corners are wrapped with metal, handles and brackets are installed, and the beech strips on the surface are nailed with rivets. The interior design is also very intimate, and a row of bottom boxes and compartments are convenient for placing all kinds of clothes and elegant lining. This new design not only protects clothes and is easy to carry, but also marks the official birth of Louis Vuitton suitcase and modern tourism culture.

Two legends about LV waterproof suitcase.

It is reported that a fire broke out in a person's home, and clothes, mosquito nets and various items were burned to the point where no prototype could be found. There is only an old flower box of Lu, whose appearance is blackened, but the contents are intact. That's why there is the legend of LV waterproof and fire prevention.

There is also a saying that the sunken Titanic was salvaged, and only Lu's suitcase was dry and waterproof. So he became famous.

187 1, at that time, the company's business was in full swing, but there were various imitations in the market. In order to combat this plagiarism, Louis Vuitton added red and white stripes to the gray Trianon canvas of 1872. His son, Georges Vuitton, took over the company's business in 1880. Later, in 1888, he introduced a new pattern with more complicated brown and white plaid patterns, with the words L.Vuitton logo alternately printed on it, which was difficult for others to follow. More than a century later, this checkered pattern became the inspiration for another classic series.

Louis Vuitton has opened more than 424 stores around the world, all of which are directly managed by the head office. 1987 The brand merged with Moet Hennessy to form —LVMH, the largest and most successful luxury goods group in the world. In the same period, the product range of this brand has been expanding. The first colorful Epi leather series was launched in 1985, followed by Taiga leather series for men's wear in 1993, and Damier canvas series was launched again in 1996. In the same year, Louis Vuitton celebrated the birth of Monogram100th anniversary, and specially commissioned seven famous fashion designers to create limited edition Monogram handbags, among which the most unique designs were Jaguar leather printed with Monogram by Azzedine Alaia and faux-cul travel bag designed by vivienne westwood.

In 2004, Louis Vuitton was the sixth generation descendant of Patrick Vuitton, and there were 13600 craftsmen making luggage, working in 14 workshop respectively. In addition to the 65,438+065,438+0 workshops in France, there are also production bases in Catalonia, Spain and California, USA. 80% of the work of making luggage is done by hand. Louis Vuitton has also opened 365,438+04 luggage shops in 52 countries, including 9 in China alone. In 2002, the turnover was 3 billion euros, which tripled in 10. The annual profit is increasing at a rate of 40%-45%. Japan is a big seller of Louis Vuitton products, accounting for 30% of its total sales. On the opening day of a branch in Tokyo in 2002, the queue at the door was as long as 1 km. The second largest seller is the United States.

LV Monogram

This is the most classic element of LV family. It was founded by Louis' son George in 1896. It is said that the inspiration comes from the grid on the wall at home. Four-leaf flowers surrounded by a circle, four-pointed stars, four-pointed stars wrapped in diamonds and the initials "LV" constitute this classic Monogram pattern. This has also become the housekeeping design of the LV family since its birth.

It is also a familiar chessboard. This was established in 1888. The most popular version is Ebene. The combination of brown and graphite is mature and steady, which is more suitable for boys.

Verne is different from canvas. Made of calf leather, shiny and waterproof. But it is easy to be scratched and the color is easy to dye. So pay special attention to maintenance, don't put it in direct sunlight, and don't put it next to objects that are easy to dye.

Lu? Murakami Takashi

This is a collaboration between Lu and Japanese artists in 2003. The white background color called "Kauai Palette" by Murakami Takashi complements LV classic Monogram elements. Younger and more energetic.

The mashup cooperation between the two companies has also set off a boom. It is said that the queue has grown to the sky, and the price has soared in the case of out of stock. Its element is Monogram, which combines Supreme's LOGO and Supreme's striking big red.

This long and hard bag is very interesting.

Lu? Jeff koons

This is Lu's master series. This time, Jeff Koons asked the world famous paintings to cooperate with LV, and the value of LV's bag soared.

Famous painting series bags are completely different. People who like them may like them very much, and people who don't like them may find it strange.

Next, I want to tell you about some lv bags I like.

LV KEEPALL

LV started out as a suitcase, so in the case of a suitcase, there is nothing to say about the quality. KEEPALL travel bags are also very popular items in their homes. Whether it is a short trip or a long trip, it can meet your travel needs.

Lu KEEPALL, 1924 came out. She is an old woman in the bag industry. Although it's old, it's still very popular, and it keeps its original appearance, which is very classic. It has four sizes, 45cm, 50cm, 55cm and 60cm. It is more suitable for people who often travel short distances or travel short distances.

Although the bag is a little big for girls to carry, short trips are really practical.

Lv Petite Malle

This package was launched by 14, and it became an IT package as soon as it was launched. "Petite Malle" means "small box" in Chinese, and its design is inspired by their best suitcase, which is a palm version, very small. Retro and special pattern design fascinate many girls.

This bag is really small, so-called "dating bag with mobile phone", but the smaller the bag in the past two years, the more fashionable it is. This is a hard box, so you can't hold too much. If you pack too much, it will be bulging and ugly. So practically speaking, there is basically no, but it is beautiful.

This bag caught my attention as soon as it came out. I think it looks good, whether it's classic reading glasses or all kinds of new tricks. This hard box is very retro, but the space is too small, and the decorative effect is greater than the actual effect.

This bag is practical and beautiful ~ Like Petite Malle upstairs, it is two popular high-end handbags in LV. It's much bigger than little Miller, and it can hold some. Corrugated leather with simple metal LOGO is generous and textured. LOGO is a rotating lock, which is also very convenient.

It is a versatile and unique bag type ~

Finally, end today's sharing with the show in May this year. Louis Vuitton's 5th Nicolas Ghesquiè re Designer Early Spring Series ~

The collocation of these four coats is basically my autumn and winter reality ~

Big silhouette and three-dimensional clipping are the highlights.

Fairy spirits can't be poured ~ I like the makeup of the model and the flames between my eyebrows.

I also saw the "Tianqueling" style. Do you remember?

Finally, there are several unique packaging types, and innovation is difficult and necessary.