Swot Analysis and Development Strategy of Leisure Tourism in China

For the tourism industry management department, it is necessary to consider the prospect of tourism development, and the original project planning, product construction and service system need to be adjusted and adapted. After the implementation of the new vacation system, the tourism market is more difficult to predict. The urgent task is to seize the opportunity and grasp the dynamics of the tourism market. At the same time, the pressure of safety supervision of tourism industry management departments has increased, and the scope of tourists' activities is no longer limited to traditional scenic spots. Diversified personalized tourism methods will bring severe challenges to tourism safety supervision, and urban tourism crisis management is imperative.

Dilemma in the Development of Leisure and Holiday Tourism

Leisure holiday tourism is the behavior and process that tourists use their "leisure" time to carry out holiday tourism activities in order to achieve the purpose of relaxation, experience, entertainment, health and self-improvement. Its good development prospects have attracted great attention and concern from the government and the tourism industry. How to coordinate the relationship between products and how to integrate the new product of leisure vacation into the original tourism products are the focus issues that must be paid attention to after the implementation of the new vacation system. First of all, we should deal with the relationship between sightseeing and leisure vacation tourism, and integrate the concept of leisure vacation into traditional sightseeing products. The setting of leisure and entertainment projects should conform to consumption capacity and habits, appropriately control high-end entertainment products, increase mass leisure projects, especially dig deep into rich traditional folk entertainment projects, especially intangible cultural heritage.

Because of its wide coverage and high requirements, leisure and holiday tourism will inevitably encounter many difficulties in the process of transformation from sightseeing to leisure and holiday tourism, among which the most prominent ones are the contradictions in land use, management system and scenic spots. Due to the continuous development of urbanization, the increasing scarcity of land resources has become a limiting factor in development and construction. Tourism land belongs to business land, and the land use right must be transferred through bidding, auction and listing.

However, tourism projects are long-term investment projects with high industrial relevance and good comprehensive benefits, but the direct benefits are not necessarily good. Without some projects with good direct economic benefits such as tourism real estate as compensation, the investment enthusiasm is not high. The development of leisure and holiday tourism not only needs to build a fixed holiday area, but also needs the cooperation of various leisure activities, such as leisure sightseeing, various leisure sports activities, leisure shopping and so on. , closely related to urban construction, social service system, cultural industry, commerce and other industries. Strengthening the system integration with related industries, especially deep system integration, is very important for the development of leisure and holiday tourism.

Countermeasures and suggestions on developing domestic leisure and holiday tourism

(1) scientifically plan the leisure and holiday tourism industry and drive the leisure and holiday tourism market.

Tourism related departments should carefully analyze and study the influence of the new vacation system on tourism development, strengthen the theoretical research on leisure economy, and further clarify the position of leisure vacation tourism in tourism. Leisure and holiday tourism planning should attach importance to ecological environment protection, rationally allocate destination tourism resources, and scientifically consider the long-term development strategy of scenic spots or tourist destinations. The development of leisure and holiday tourism should conform to the characteristics of national conditions and tourism environment, and to the actual situation of current tourism development. Interactive, participatory and cultural leisure products have become the characteristics of tourism transformation under the new holiday system. In order to deal with the relationship between sightseeing, meeting, residence, reward and vacation, we can highlight the promotion of key markets such as meeting vacation, reward vacation, parent-child family vacation, couple vacation, silver-haired vacation, timeshare and leisure farm in terms of function and mode classification. It is necessary to strengthen the construction of urban leisure infrastructure, attach importance to the improvement of traffic conditions, entertainment facilities, cultural facilities and landscape construction, and attach importance to the cultivation of urban ecological leisure environment and leisure cultural brands. Combined with the characteristics of the city, we will promote the development mode of tourism mainly based on leisure activities and develop all kinds of attractive leisure and holiday tourism products.

Tourism management departments can unite with the media, organize fan clubs, donkey friends clubs and enthusiastic readers to participate in some personalized tourism activities, such as country picking tours, go on road trip and outdoor adventures. As a scenic spot and tourist destination, we should conform to the situation, consider the factors of self-driving, build multi-level service self-driving and RV camps, and form a foundation-based holiday system for tourist destinations.

(B) build a leisure and holiday tourism product system to enhance the taste of traditional folk culture.

The implementation of paid vacation system will fundamentally change the previous holiday economic structure, and tourists' travel time will be more flexible, forming a multi-time, multi-season and multi-line diversified tourism form from short-term to long-term and from spring to winter. The tourism department should take the new tourism demand as the starting point and increase the leisure connotation. It is necessary to speed up the construction of rural tourist resorts, actively promote the development of suburban tourism, and standardize and enhance rural tourism. Through deep excavation and innovative cultivation, we will speed up the development and construction of a number of high-end leisure and holiday tourism products that meet high-end consumption. Accelerate the development of a number of tourism products that can meet the public's leisure needs. To build a demonstration recreation area, the tourism industry management department should consider the tourism development prospect, and the original project planning, product construction and service system need to be adjusted and adapted. After the implementation of the new vacation system, the tourism market is more difficult to predict. The urgent task is to seize the opportunity and grasp the dynamics of the tourism market. At the same time, the pressure of safety supervision of tourism industry management departments has increased, and the scope of tourists' activities is no longer limited to traditional scenic spots. Diversified personalized tourism methods will bring severe challenges to tourism safety supervision, and urban tourism crisis management is imperative.

Dilemma in the Development of Leisure and Holiday Tourism

Leisure holiday tourism is the behavior and process that tourists use their "leisure" time to carry out holiday tourism activities in order to achieve the purpose of relaxation, experience, entertainment, health and self-improvement. Its good development prospects have attracted great attention and concern from the government and the tourism industry. How to coordinate the relationship between products and how to integrate the new product of leisure vacation into the original tourism products are the focus issues that must be paid attention to after the implementation of the new vacation system. First of all, we should deal with the relationship between sightseeing and leisure vacation tourism, and integrate the concept of leisure vacation into traditional sightseeing products. The setting of leisure and entertainment projects should conform to consumption capacity and habits, appropriately control high-end entertainment products, increase mass leisure projects, especially dig deep into rich traditional folk entertainment projects, especially intangible cultural heritage.

Because of its wide coverage and high requirements, leisure and holiday tourism will inevitably encounter many difficulties in the process of transformation from sightseeing to leisure and holiday tourism, among which the most prominent ones are the contradictions in land use, management system and scenic spots. Due to the continuous development of urbanization, the increasing scarcity of land resources has become a limiting factor in development and construction. Tourism land belongs to business land, and the land use right must be transferred through bidding, auction and listing.

However, tourism projects are long-term investment projects with high industrial relevance and good comprehensive benefits, but the direct benefits are not necessarily good. Without some projects with good direct economic benefits such as tourism real estate as compensation, the investment enthusiasm is not high. The development of leisure and holiday tourism not only needs to build a fixed holiday area, but also needs the cooperation of various leisure activities, such as leisure sightseeing, various leisure sports activities, leisure shopping and so on. , closely related to urban construction, social service system, cultural industry, commerce and other industries. Strengthening the system integration with related industries, especially deep system integration, is very important for the development of leisure and holiday tourism.

Countermeasures and suggestions on developing domestic leisure and holiday tourism

(1) scientifically plan the leisure and holiday tourism industry and drive the leisure and holiday tourism market.

Tourism related departments should carefully analyze and study the influence of the new vacation system on tourism development, strengthen the theoretical research on leisure economy, and further clarify the position of leisure vacation tourism in tourism. Leisure and holiday tourism planning should attach importance to ecological environment protection, rationally allocate destination tourism resources, and scientifically consider the long-term development strategy of scenic spots or tourist destinations. The development of leisure and holiday tourism should conform to the characteristics of national conditions and tourism environment, and to the actual situation of current tourism development. Interactive, participatory and cultural leisure products have become the characteristics of tourism transformation under the new holiday system. In order to deal with the relationship between sightseeing, meeting, residence, reward and vacation, we can highlight the promotion of key markets such as meeting vacation, reward vacation, parent-child family vacation, couple vacation, silver-haired vacation, timeshare and leisure farm in terms of function and mode classification. It is necessary to strengthen the construction of urban leisure infrastructure, attach importance to the improvement of traffic conditions, entertainment facilities, cultural facilities and landscape construction, and attach importance to the cultivation of urban ecological leisure environment and leisure cultural brands. Combined with the characteristics of the city, we will promote the development mode of tourism mainly based on leisure activities and develop all kinds of attractive leisure and holiday tourism products.

Tourism management departments can unite with the media, organize fan clubs, donkey friends clubs and enthusiastic readers to participate in some personalized tourism activities, such as country picking tours, go on road trip and outdoor adventures. As a scenic spot and tourist destination, we should conform to the situation, consider the factors of self-driving, build multi-level service self-driving and RV camps, and form a foundation-based holiday system for tourist destinations.

(B) build a leisure and holiday tourism product system to enhance the taste of traditional folk culture.

The implementation of paid vacation system will fundamentally change the previous holiday economic structure, and tourists' travel time will be more flexible, forming a multi-time, multi-season and multi-line diversified tourism form from short-term to long-term and from spring to winter. The tourism department should take the new tourism demand as the starting point and increase the leisure connotation. It is necessary to speed up the construction of rural tourist resorts, actively promote the development of suburban tourism, and standardize and enhance rural tourism. Through deep excavation and innovative cultivation, we will speed up the development and construction of a number of high-end leisure and holiday tourism products that meet high-end consumption. Accelerate the development of a number of tourism products that can meet the public's leisure needs. We will build a demonstration leisure business district and a recreational belt around the city, open up the night entertainment market, develop water sports and leisure and entertainment projects, start fine festivals and develop special performances. Traditional festivals such as Tomb-Sweeping Day, Dragon Boat Festival and Mid-Autumn Festival have enhanced the traditional cultural influence of national statutory holidays. There may be two rounds of tourism peaks in tourist areas, namely, Qingming grave-sweeping tour with suburbs and ancestral lands as destinations and Mid-Autumn Festival family tour with moon viewing and returning home as destinations, which will promote the sales of traditional local products and prosper the traditional tourism commodity market. Tourism management departments should adjust their own tourism products and route arrangements in time, deepen the cultural connotation and folk characteristics of tourism, strive to upgrade the level of tourism products with cultural leisure brands, display cultural connotation with tourism projects, and explore cultural connotation, enhance cultural taste and provide cultural services throughout the construction of tourism product elements. We should actively cultivate the tourist commodity market with traditional cultural characteristics. Around the city business district and recreation belt, open up the night entertainment market, develop water sports and leisure and entertainment projects, start boutique festivals and develop special performances. Traditional festivals such as Tomb-Sweeping Day, Dragon Boat Festival and Mid-Autumn Festival have enhanced the traditional cultural influence of national statutory holidays. There may be two rounds of tourism peaks in tourist areas, namely, Qingming grave-sweeping tour with suburbs and ancestral lands as destinations and Mid-Autumn Festival family tour with moon viewing and returning home as destinations, which will promote the sales of traditional local products and prosper the traditional tourism commodity market. Tourism management departments should adjust their own tourism products and route arrangements in time, deepen the cultural connotation and folk characteristics of tourism, strive to upgrade the level of tourism products with cultural leisure brands, display cultural connotation with tourism projects, and explore cultural connotation, enhance cultural taste and provide cultural services throughout the construction of tourism product elements. We should actively cultivate the tourist commodity market with traditional cultural characteristics.