Tentative ideas and summary of tourism bureau's work

(A) to enhance the industrial status and further optimize the tourism development environment.

The Municipal Party Committee and the Municipal Government attach great importance to the development of tourism, clearly put forward that the tertiary industry should be the leading factor to make the tourism industry bigger and stronger, and actively solve the major problems that restrict the development of the city's tourism industry, such as government investment, law enforcement agencies and scenic spot management system, which have played a vital role in promoting the development of the city's tourism industry. The enthusiasm of developing tourism in counties and districts is unprecedented, and they are competing to develop tourism resources. The relevant departments of this city have improved their understanding of the status of tourism and actively supported the development of tourism. The city's tourism industry presents a good development atmosphere and strong development momentum.

(2) The scale of the industry has expanded and the image of the tourism industry has been effectively improved.

Over the past year, 45 tourism business units with a certain scale have been added. At present, there are 227 tourism business units in the city, including 50 travel agencies, 7 national scenic spots above 3A level and 2 national industrial and agricultural tourism demonstration sites. More than 500 people have obtained the "Tour Guide Qualification Certificate", and there are 63,000 people in tourism professionals. The urban tourism image of "the hometown of Manchu and the charming city of mountains and rivers in the north" has been generally recognized. Tourism has become an important industry to promote the development of the tertiary industry and plays an increasingly important role in the adjustment of urban economic structure and urban transformation.

(3) Pay close attention to project construction, and the structure of tourism products has been obviously optimized.

20* * *, developed and improved the 1 1 tourism project with a certain scale, with an investment of over 600 million yuan.

Boutique projects are improving day by day. The drifting of Honghe Gorge has been constantly standardized and improved, and its comprehensive reception capacity has been greatly improved, and it has been successfully promoted to a national 4A-level tourist attraction. This year, the cruise terminal, catering facilities and bathing service facilities were completely improved, and the 65438+3000 square meters parking lot and road security project supported by the municipal government were completed and put into use. The development of the Royal Polar Ocean World Project has achieved great success. After the first phase of the Polar Pavilion project was put into use and achieved good results, the second phase of the project Century Jungle was completed as scheduled and favored by tourists, and follow-up projects such as performance theater were under construction.

Key projects have been continuously promoted. The infrastructure of Sankuaishi Forest Park has been further improved, and the number of tourists has increased year by year, which has a strong radiation effect on surrounding resorts and farms. This year, the road reconstruction project of the northern scenic spot supported by the government has been basically completed; The planning of Sal Lake scenic spot has been formed. This year, the restoration of Nurhachi statue supported by the government has been completed. The renovation of Yu Yan Tower and Yue Yue Pavilion will be completed before the end of the year, and will be completed and opened to tourists in May next year. Great changes have taken place after the transformation of Houzishi Forest Park, with an investment of 20 million yuan to build religious entertainment projects, roads, communications and other infrastructure. Gangshan Scenic Area has completed the construction of water, electricity, roads and other infrastructure and mountain gates; Red tourism, religious tourism and other projects have also been effectively improved.

In particular, the government's injection of 6.5438+million yuan of special matching funds for tourism has attracted great attention from all counties and related scenic spots, bringing 60 million yuan of various funds for infrastructure construction. Major steps have been taken in the development of key projects, upgrading the project grade and improving the functions of scenic spots, especially the classic tourism projects such as Red River Canyon rafting and Royal Polar Ocean World. The attraction and popularity of tourism products in our city have been greatly improved. Our city's tourism products have changed from a single sightseeing type in the past to a complex one integrating sightseeing, sightseeing, leisure and entertainment, forming four key tourist areas such as pre-Qin history and Manchu folk customs, and 10 boutique tourist routes such as departure tour and ecological tour. The tourism boutique system has begun to take shape.

(4) Strengthen publicity and promotion, and the tourism market is expanding rapidly.

In 20* years, the city's tourism propaganda work focused on the basic tourist market, carried out all-round and multi-level publicity and promotion activities with prominent themes and various forms, and vigorously promoted the city's key tourism products and boutique routes. Intensified media publicity, conducted a one-month concentrated advertising campaign in Liaoning for the first time, three months in New Taipei and three months in the entertainment channel, and set up a 14 large-scale tourist billboard in Shenyang and the city for the first time, which was widely publicized in newspapers and magazines such as Liaoshen Evening News, * Evening News and Tourists, causing great publicity both inside and outside the province. Organized key scenic spots and travel agencies in the city to participate in international and domestic tourism fairs and East Asia international tourism fairs for two consecutive years, and won the best booth award and the best organization award of China-ASEAN Expo; Organize counties and tourism enterprises to travel to Changchun, Siping and seven cities in the province; Further improve the implementation of the "reward policy for travel agencies * cities inside and outside the region", which has received extensive attention and positive response from travel agencies inside and outside the region; Through a series of activities, such as travel agency conferences, media meetings, "May Day" and "Eleventh" Golden Week, etc. 18, the number of tourists coming to Fuzhou has been rising, and the tourism market has become increasingly prosperous. At present, there are 2 10 foreign travel agencies operating tourist routes in our city, and domestic travel agencies also take the city tour as their main business, and the number of land connections is increasing year by year. Our city has become a tourist destination with certain attraction and influence inside and outside the province.

(5) Strengthen infrastructure construction, and constantly improve urban tourism functions.

Focus on improving the infrastructure and supporting projects of key scenic spots, and strive to improve the tourism identification system. This year, the municipal government invested 6.5438+0.5 million yuan to set up 33 tourist guides, traffic signs and scenic spots signs at the exit and important scenic spots in expressway; 20 kilometers of new scenic tourist roads; Newly built parking lot of 20,000 square meters; Set up 9 tourist toilets. The development of supporting projects in key scenic spots has also achieved remarkable results. This year, seven tourist projects with a certain scale, such as three Shilugou, and five tourist farms, such as Dafangzi Village, have been added. The construction of Xanadu Scenic Area, Jinshan Stone Buddha, Gangshan Scenic Area, Gaowan Characteristic Tourism Commodity Market and Tourism Farm has all achieved initial results.

(six) to strengthen industry management, and gradually standardize the order of the tourism market.

Strengthen the supervision of the tourism market and comprehensively improve the management level. Focusing on standardizing the business behavior of travel agencies, the quality evaluation of travel agencies and industry selection competitions were carried out, which further strengthened industry management, greatly improved service awareness and quality, and continuously improved the satisfaction rate of tourists. Especially after the establishment of the Tourism Law Enforcement Team, taking the special rectification of the tourism market as a breakthrough, various law enforcement systems were established, market supervision and inspection were strengthened, the integrity files of 50 travel agencies were established, the evaluation system of travel agencies was standardized, and more than 70 key scenic spots, travel agencies and star-rated hotels in the city were comprehensively inspected and rectified. A special rectification campaign of "zero-negative tour fee" was launched, which severely punished the travel agencies that violated the rules and regulations, greatly shaking the city's tourism industry. Seriously deal with and solve tourism complaints, the tourist satisfaction rate is over 95%, and the order of the city's tourism market has obviously improved. Successfully completed the first national tour guide qualification examination and established a good image of the tourism industry. The tourism industry association and three industry branches of travel agencies, hotels and tourist attractions have been established. Strengthen industry self-discipline, focus on handling zero-negative tour fees and standardizing travel agency quotations, organize travel agencies to sign self-discipline conventions, and announce them to the public through the media. At the same time, the routes in Qingyan Temple have been strictly regulated, and the compulsory consumption has been eliminated, and the order of the tourism market has obviously improved.

(seven) adhere to mutual benefit and make a breakthrough in regional cooperation in tourism.

Continue to strengthen regional tourism cooperation with central cities such as Shenyang, and actively promote the integration of Shenyang and Fuzhou tourism. With Shenyang * * *, we will hold a series of activities such as Shenyang-Fuzhou Happy Tour, carry out joint promotion activities with central cities in the province, and jointly produce tourism publicity materials, so as to integrate our key tourism products into the boutique tourism routes of central cities in Liaoning, and a regional cooperation pattern of sharing resources, customers, complementary advantages and common development is being formed with surrounding cities. At the same time, in order to promote the process of Shenyang-Fuzhou tourism urbanization, according to the idea of "Shenyang-Fuzhou tourism urbanization" by the municipal party Committee and the municipal government, and according to the idea of complementary and dislocation development of tourism resources, the "Shenyang-Fuzhou tourism urbanization development plan" was compiled; Set out to plan a tourism image of the twin cities with one theme, multiple routes and multiple connections, and * * * with Shenyang, create fine routes such as history and culture, leisure and vacation, green forests, festivals, food culture and ethnic customs 10; With Shenyang * * *, a seminar on "Shenyang-Fuzhou City Tourism" was held, and how to promote the integration in product development, project promotion and infrastructure construction in the next step was discussed in depth, and the key points of tourism development and the future development direction of tourism in our city were clarified.

(eight) adhere to innovative ideas, tourism festivals are increasingly branded.

The 20th China Manchu International Tourism Festival was successfully held. The attraction and influence of the event, the participation and attention of the masses have been significantly improved, attracting nearly a thousand Chinese and foreign travel agencies to participate extensively, and the media inside and outside the province have paid close attention to it with high density and high intensity coverage. Travel agencies in our city and major scenic spots have signed a large number of agreements with overseas travel agencies to transport tourists, with more than 300,000 participants. It not only effectively improves the attraction and influence of tourism, but also becomes a grand festival for citizens, enhances the cohesion of the city, and further improves its popularity in the country and even the world. At the same time, * Manchu Customs International Tourism Festival won the nomination of the first "Festival in China" activity creativity award.