Detailed introduction of Yibin TV Station

Yibin Radio and Television currently has more than 300 employees, more than 100 sets (stations) of acquisition, editing and broadcasting equipment, and a leading 6+2 channel large-scale TV and digital broadcast vehicle in the west , two transmitting towers. Taiwan has four self-operated channels and three broadcast frequencies: news, public life, city information, and infotainment. It broadcasts 93 hours of TV programs and 57 hours of radio programs every day. In addition to covering nine counties in the first district of Yibin, covering 13,283 square kilometers and a population of 5.26 million, the signals of Yibin Radio and Television Station can also effectively cover parts of Zigong, Luzhou, Leshan, and Neijiang in Sichuan, Zhaotong in Yunnan, and Bijie in Guizhou. The mixed coverage area It covers an area of ??more than 50,000 square kilometers and has a population of about 30 million.

"Yibin News", "News Express", "News Forum", "Jiudu Broadcast", "Jiudu Forum", "Wealth Yibin", "Education Time and Space", "Rule of Law Yibin", " Self-operated radio and TV programs such as "Fun in Yibin" are competing for brilliance, and news external publicity has been ranked first among the province's, city and state TV stations for many years. The carefully produced large-scale TV documentaries "China Lizhuang (1940-1946)", "The Central Museum during the Anti-Japanese War", "National Drama School in Jiang'an" and "Literary Master Zeng Zhaoyu" show the profound historical and cultural value and richness. The humanistic resources have been broadcast on CCTV and other media, and have been highly praised by experts, scholars and all walks of life.

Yibin Radio and Television Station has firmly established the concept of "focusing on publicity with a politician's perspective, and focusing on management with an entrepreneur's concept". It has achieved outstanding results in publicity and business innovation. In 2006, it was identified as one of the province's most popular broadcasting stations by the Provincial Party Committee and the Provincial Government. The first batch of pilot units for cultural system reform and cultural industry development. Yibin Hezhong Media Co., Ltd., a Taiwan-controlled company, has seven branches including advertising and real estate information. The interactive and healthy development of Taiwan's media industry and non-media industry has enabled Taiwan's operating income to rank among the top TV stations in the province, city and state for many years in a row.

Yibin Radio and Television Station has always focused on the construction of talent teams, striving to create an "olive-shaped" talent team, establishing talent awareness and talent resource awareness, establishing a scientific talent incentive mechanism, and implementing the "chief" and "post pacesetter" policies. " and other talent systems fully mobilize the enthusiasm and creativity of talents, and build a platform for employees to display their personal talents and realize the value of life.

The great tide of the Three Rivers surges, the momentum moves but the heart follows! In accordance with Yibin's development positioning of building a strong economic city in the upper reaches of the Yangtze River in the Sichuan-Yunnan-Guizhou region, Yibin Radio and Television people are riding the wind and waves and setting sail. The open Yibin Radio and Television Station welcomes you! The creative inspiration for the new logo comes from Yibin’s city image positioning of creating an “international ecological landscape garden city on the upper reaches of the Yangtze River”. The overall structure of the new Taiwan logo is circular, with the unique terrain pattern of the confluence of three rivers in Yibin, the largest city on the Yangtze River, as the core identification element. The freehand technique of traditional Chinese calligraphy is used to outline the magnificent momentum of the passionate rushing, blending and convergence of the rivers, showing Yibin's open-mindedness. Openness, passionate entrepreneurship, and ecological harmony.

In the overall design of the new logo, the artistic treatment of the "Confluence of Three Rivers" is a highlight. It is not only a realistic representation of the geographical environment of the confluence of the Jinsha River, Minjiang River and Yangtze River in Yibin, but also cleverly combines "Yibin" with "Yibin". The first letter "Y" in the pinyin of the word "Yi" is hidden in it. At the same time, through the dynamic extension of the river, it creates a high-spirited and free artistic conception, reflecting the strong and soft, broad and profound connotation of the Yangtze River culture. The color design of the new logo is fresh and bright, and the ecological green space of different shades is harmonious with the blue and white river. The entire design is fashionable and powerful, symbolizing Yibin’s openness, galloping spirit, and leaping development.