How to monitor and analyze tourism public opinion more comprehensively

Generally speaking, tourism public opinion monitoring and analysis is tourist public opinion management.

Tourist public opinion refers to the public’s emotions, evaluation and reputation towards the tourism industry, attractions, hotels, restaurants and other tourism-related enterprises or things. It can affect the ecological environment, image and credibility of the tourism industry, and is directly related to the development and prosperity of the tourism industry. With the popularity of social media and the development of network technology, the spread and influence of tourists' public opinions have become more extensive and far-reaching, becoming one of the key issues in the tourism industry.

With the recovery of the tourism industry, tourists’ evaluation and feedback on tourist attractions have become extremely important. These feedbacks can not only help tourism practitioners improve services and increase satisfaction with scenic spots, but also have an impact on tourists’ own experience. important impact.

However, tourist feedback information is often scattered, diverse, and uncontrollable. If these feedbacks are not effectively monitored, it will have an immeasurable impact on the operation and reputation of the scenic spot. Therefore, for the monitoring of tourists' public opinion feedback, the following solutions can be carried out:

1. Establish a tourist feedback platform

In order to facilitate tourists to submit feedback information, a tourist feedback platform can be established. Through this platform, tourists can choose the feedback type, fill in relevant information, and evaluate the tour experience. Managers can regularly check these feedbacks and conduct statistical analysis on the problems reported by tourists to improve services and deficiencies and increase tourist satisfaction.

2. Tourist Questionnaire

When tourists leave the scenic spot, tourists can be invited to fill in a questionnaire, including the time of visit, evaluation of the scenic spot, service quality, etc. In this way, more detailed feedback information from tourists can be obtained, and tourists' needs and expectations can be effectively understood. In response to the information fed back by tourists, the scenic spot can also promptly improve and optimize related services, enhance the scenic spot's brand image, marketing capabilities and guide tourists to play.

3. Social media monitoring

In today’s era of popular social media, many tourists are willing to share their travel experiences and feelings through social media. Therefore, scenic spots can use social media public opinion monitoring systems such as WeChat Procurement Information to grasp feedback from tourists. Feedback on social media can analyze tourists’ needs, concerns and problems in order to improve and promote relevant services or attractions.

4. Designate service personnel to be responsible for monitoring

In order to better grasp and process tourists’ feedback information, scenic spots can designate some service personnel to be responsible for monitoring tourist feedback information. These personnel can monitor tourists’ feedback information. The feedback information is recorded and immediately classified, analyzed and processed. During the processing process, it is necessary to pay attention to the authenticity and accuracy of tourist feedback, respond to tourist needs in a timely and effective manner, improve tourist satisfaction, and create a good atmosphere for harmonious team development.

5. Summary and statistical analysis of feedback information

Scenic spots can summarize and statistically analyze tourist feedback information to determine the nature and scope of the problem, and be careful not to cover up the facts , evaluate problems and errors realistically. Through the analysis of data, scenic spots can further optimize services, improve tourist satisfaction, and increase the image and competitiveness of scenic spots.

6. Carry out special lectures and activities

In response to the problems and hot topics reported by tourists, the scenic spot can carry out special lectures and activities to focus on the charm and characteristics of the scenic spot and solve the concerns of tourists problem. During the event, tourism practitioners can communicate face-to-face with tourists, understand tourists’ ideas and needs, and better improve service levels and business management.

The above is the tourist public opinion feedback monitoring solution, which can enable the scenic spot to grasp and process tourist feedback information in a timely and effective manner, improve service quality and reputation, and further promote the development of the scenic spot and enhance its competitiveness.