What are the specific measures for Jiangsu's tourism recovery?

Jiangsu introduced 15 measures to accelerate the overall recovery of the cultural tourism market.

On February 10, Jiangsu Provincial Department of Culture and Tourism and Jiangsu Provincial Department of Finance officially issued "Specific Policies and Measures on Accelerating the Overall Recovery of the Cultural and Tourism Market in Jiangsu Province" (hereinafter referred to as "Measures"), further increasing policy support, enriching the supply of quality products, and increasing the promotion of consumer guide, so as to make continuous efforts to promote the overall recovery of the cultural and tourism market.

In 2022, Jiangsu's cultural tourism economy generally showed a development trend of bottoming out, steady recovery and pressure fluctuation. Zhou Bianyou, micro-tourism and other formats are heating up rapidly, night cultural tourism consumption has become a new growth point, and the market characteristics such as accelerated integration of online and offline consumption are obvious. In the whole year, it received 534 million domestic and foreign tourists, and achieved a total tourism income of 926.382 billion yuan.

The Measures put forward four aspects 15 policy measures. The "Measures" clearly stipulate that1.1.60 billion yuan of cultural and tourism development funds will be arranged to support projects such as boosting consumption, industrial integration and digital empowerment; The interest rate of the provincial tourism industry development fund will be lowered by 1 percentage point, and the proportion of newly started projects in the whole year will not be less than 30%; We will launch special financial products such as "Su Travel Loan" and increase support for financial service platforms such as "Agricultural Travel E Loan".

The "Measures" require the launch of "infinite space non-legacy scenic spots" demonstration projects 15, demonstration small theaters and small theater fine plays 10, rural tourism new business innovation demonstration projects 100, and 30 non-legacy workshops; Combined with the Hundred Drama Festival (Kunshan), the boutique route 10 of "Watching Hundred Drama Tour in Jiangsu" was launched; Choose to launch 10 non-legacy theme tourist routes.

According to the "Measures", Jiangsu encourages qualified areas to issue red envelopes and coupons for digital RMB cultural tourism, and build 3 to 5 digital RMB cultural tourism application clusters; Pilot travel agencies and online travel enterprises operate outbound travel services to relevant countries, launch 10 boutique inbound tour routes in Jiangsu, and organize delegations to participate in international exhibitions such as Hong Kong Authorized Exhibition and Macau International Tourism (Industry) Expo.

In addition, the "Initiative" focuses on optimizing the consumption service environment of the cultural tourism market, proposes to transform the mobile payment environment of cultural tourism sites, and identifies 30 provincial-level cultural tourism consumption convenient payment demonstration zones; Promote the reform of "one thing, one discussion" and optimize the services related to enterprises; Follow up the quality and safety supervision of the cultural tourism market, implement flexible and accurate law enforcement, and issue the List of Minor Violations in the Cultural Market of Jiangsu Province to effectively create a good consumption environment and improve the level of consumer services. (End)