What problems should be paid attention to in the planning of parent-child tourism products

The problems that should be paid attention to in the planning of parent-child tourism products are as follows

Behind the popularity of parent-child travel, there is a hidden problem of "pseudo-parent-child travel products prevailing". Some parent-child travel products are sightseeing products with wrapped coats, and there are no parent-child activities throughout.

One is the lack of innovation in product development, serious homogenization and no new ideas.

At present, there are many kinds of parent-child tourism products on the market, but there are few parent-child tourism products with distinctive themes, exclusiveness and characteristics.

Second, the product supply is insufficient and the gap is huge.

According to statistics, there are currently 240 million new middle class groups in China, accounting for 17.3% of the total population, which is huge.

They have the characteristics of high spending power, strong willingness to spend and high demands on parenting education, and are the backbone of the parent-child tourism consumption market in the future.

Third, the providers of products and services are mixed, and the industry standards are not uniform.

At present, not all parent-child tourism products on the market come from tourism enterprises. Online travel platforms can provide parent-child travel products, offline travel agencies can provide parent-child travel products, and even scenic spots, hotels, schools, and some off-campus tutoring institutions can provide parent-child travel products independently.