Traditional Culture Encyclopedia - Travel guide - The government that is unfavorable to the tourism industry supervises how the government intervenes in the tourism market.
The government that is unfavorable to the tourism industry supervises how the government intervenes in the tourism market.
The main measures to adjust the balance between tourism supply and demand are as follows
1. Make a scientific tourism plan on the basis of market investigation and forecast.
2. Use various economic and legal means to adjust the balance between supply and demand.
3. Tourism promotion strategy
4. Tourism product strategy
2. Means of government intervention in tourism development
Overview of French tourism
As early as the Middle Ages, Paris has become a gathering place for princes, nobles, wealthy businessmen and scholars from all over Europe. By the19th century, Paris had already enjoyed the capital of the world, and the world was proud to be in Paris.
France is one of the earliest countries in the world to develop tourism. The French Alpine Club was born in 1857. alfons Rubin founded the first French travel agency in Lyon in 1873, the London camping club in France in 1875 and the first French local tourism association in Grenoble in 1889. The French government has always attached importance to tourism. 19 10, the French government decided to set up the National Tourism Administration, and tourism became the first private industry intervened by the French government. Since then, the state has formulated a series of tourism laws and regulations, such as the Tourism Charter, which has provided a strong guarantee for the rapid and coordinated development of tourism.
Social (welfare) tourism originated in France and developed rapidly. Some government welfare funds will be used to subsidize some non-profit tourism companies to develop tourism, so that low-income families can enjoy the right to travel and vacation. There are nearly 700 social (welfare) tourist resorts and camping centers in France, covering coasts, mountains and villages.
Now France is a big tourist country in the world with a developed tourism industry. In 200 1 year, the number of international tourists reached 76.5 million, accounting for11%of the world tourism market, ranking first in the world. The main source countries are Germany, Britain, the Netherlands, Switzerland, Belgium, Italy, the United States and Japan.
The tourist reception conditions in France and the United States are excellent, from living facilities, food to service quality.
By the end of 1996, there were 150 civil airlines in France, including Airbus. There are 125 airports in France, 89 of which can take off and land all kinds of passenger planes.
Transportation and infrastructure are operated by the French state-owned railway company, which is a state-owned monopoly. The company has 6,543,800+8,000 employees, an annual turnover of over 54 billion francs, and transports about 800 million passengers every year.
There are more than 20,000 star-rated hotels and 590,000 rooms in France, accounting for 4.9% of the world total. All kinds of hotels have 6.5438+0.7 million beds, including campsites, youth hostels and holiday homes.
1996, the turnover of inland river transportation in France was 10 billion francs, carrying 8.2 million tourists. At present, there are 328 inland river transport companies with 2600 employees in France. There are more than 250,000 passenger ships, of which 2,000 are used for leasing. France has 8568 kilometers of inland waterways and rivers.
There are more than 70 theme parks in France, such as Disneyland. There are more than 1 100 national art museums in France, with 46 million visitors every year. There are 3,805 travel agencies in France, the largest of which is 17, and there are 25 12 retail outlets, accounting for 66% of the total. The largest French travel companies are club med, New Frontier International Travel Company, Hawass Travel Company, Kony Travel Agency and Tunjilong International Travel Company.
Tourism is the third largest foreign exchange earning industry in France, which plays a positive role in balancing France's international trade balance in the United States.
3. The disadvantages of government intervention in the tourism market
The development modes for tourism resources include:
At present, there are three types of tourism resource-oriented development models in China:
1. government-led
It refers to the full implementation of the government-led tourism resource development model on the premise of allocating resources based on the market.
2. Government intervention
It refers to the way that the government cooperates with enterprises or other organizations to develop tourism resources.
3. Facing the market
A model developed and operated entirely by enterprises or profit-making organizations.
4. How does the government intervene in the tourism market environment?
Hello, at present, China is in a period of rapid tourism development. Almost all provinces, municipalities and autonomous regions in China have made the decision to accelerate the development of tourism. There are 24 provinces, municipalities and autonomous regions that regard tourism as a leading industry or a pillar industry. Conditional to become a regional leading industry or pillar industry. We can't help but ask, can tourism in these provinces really become bigger, better and stronger? There must be a lot of blindness in following suit. Tourism is by no means a pollution-free industry that people often say. Because a large number of tourists are crowded in scenic spots, or because of improper tourism development strategies, decision makers lack systematic planning, development will lead to the destruction of natural ecology and social environment. Tourism is not a risk-free industry, and it is wishful thinking to invest less, get quick results and get high returns. In fact, the real profit of domestic tourism development is only 1P ratio 3, the break-even ratio is about 1P ratio 3, and the loss is not less than 1 ratio 3. Only those who lose money are paid by the government, and no one is responsible. From this point of view, it is dangerous to develop tourism only by emphasizing benefits and ignoring costs, risks and ecological losses. The ecological environment is precious. Without it, there will be no sustainable development. Ecological service function is the foundation of human survival and modern civilization. Science and technology can affect the ecological service function, but it cannot completely replace the ecological service function. Improper tourism development will destroy the original ecosystem and lead to the reduction of the functional value of ecological services, which should be paid full attention to. In a word, tourism development can not only emphasize benefits, but also exaggerate benefits. Can you ignore risks or costs? We can't just emphasize the comprehensive income and ignore the comprehensive loss. Therefore, it is necessary to make profit and loss analysis and risk assessment. I hope I can help you.
5. Theoretical basis of government intervention in tourism market.
First, the demand for tourism services is public, that is, the demand for tourism services is the same demand of unspecified people, not the demand of specific individuals or groups.
Second, the nature of tourism public service is auxiliary, that is, tourism public service mainly solves the problem that non-competitive and non-exclusive products and services that market mechanism can provide can be provided or completely provided, and it is a useful supplement to the market. Therefore, the market can provide tourism services by the market as much as possible to avoid excessive government intervention in the supply of tourism services, but it cannot be completely divorced from the role of the government.
Third, the government is the responsible subject of tourism public service, that is, no matter who produces and how to provide it, the government is always the responsible subject of tourism public service, and the government entrusts the production or provision of tourism public service to enterprises or non-governmental organizations to complete the supply of tourism public service.
Fourthly, the content of tourism public service has a distinct era, that is, with the development of economy and society to different stages, the content of tourism public service is also changing, not static.
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