College students' entrepreneurial project plan at school

College students' entrepreneurial project plan (5 general remarks)

In the rapidly developing society, business plans are used more and more. Business plan will not only enhance the confidence of entrepreneurs themselves, but also enhance the confidence of investors and partners in entrepreneurs. How is the general business plan made? The following is my collection of college students' entrepreneurial project plans (generally 5 copies). Welcome to read the collection.

College Students' Entrepreneurial Project Plan 1 The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the enterprise spirit of "innovation, enterprising, honesty and enthusiasm" and the enterprise management concept of "harmony without difference, strictness without leakage", serving the public and giving back to the society.

I. Services and products

Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality.

Second, the market competition analysis

Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (Mainland) accounts for 65% of the total population in China, with a low population quality and an illiterate and semi-illiterate population of X billion. Among the rural employed population, 35.9% are illiterate and semi-illiterate, and the primary school education level accounts for 37.2%. The number of college students per 10,000 population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.

In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:

1, the cost is low, the teachers hired are all college students, and the teaching cost is low;

2. The company has a perfect training and assessment system, and the course quality is guaranteed;

3. It has a distance education platform, teaching CDs and so on. , and rich in teaching resources.

Third, marketing.

In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.

Four. Description of capital contribution

The company plans to register a capital of X million RMB, of which each founder will raise xx million RMB to ensure the management of the company by the team.

Verb (abbreviation for verb) Return on investment and exit.

At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.

Risk analysis of intransitive verbs

Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.

Seven. Business forecasting and financial analysis

According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.

College students' entrepreneurial project plan 2 I. Basic situation of entrepreneurship

1, enterprise name: Yuetang Store

2. Industry type: service industry

3. Industry development prospect: Shanghai has a huge food consumption market, and many people like delicious food. Especially soup, is deeply loved by people, especially those from Hong Kong, Macao and Taiwan and Guangdong.

4. Main products (services) and business scope: various soups.

5. Personal information of entrepreneurs: I like all kinds of food.

6. Basic conditions for starting a business: project formulation-Cantonese soup shop

Part of the funds are self-raised and part of them are borrowed.

The site is located near mature residential areas and commercial circles.

7. Current difficulties and plans: The current difficulties are insufficient funds, and I intend to raise funds by myself.

Second, the project market analysis

Reason for choosing the project: the soup market is still to be developed, belonging to the sunrise industry, and good food is acceptable.

Reason for choosing the venue: it is suitable for being located near mature residential areas and commercial circles, which is convenient for developing customer base and expanding market.

Basic information of market survey: Shanghai's gourmet market, all kinds of food stalls and snacks are very popular. Small and medium-sized restaurants and teahouses do not have a specific range of special soups, while restaurants and hotels basically only sell home-cooked dishes. There is no conflict between them. Market survey shows that Shanghai people generally attach importance to the quality of life, diet and their own health, and the market potential is huge.

There are about 1 000 households in the pedestrian street (within the radius of 200 ~ 500m), most of them are working-class people, and their consumption capacity is good. Living business circle (within the radius of 500 ~ 1000m), high-grade residential area, with about 400 households, avant-garde consumption concept and high consumption level. There are about 3,000 households near the business circle (within a radius of1000 ~ 2,000m) and in the central city, with many kinds of snacks, but no soup snacks. Generally speaking, the market potential is great and the consumption structure is reasonable.

Target customer analysis: the customer target is the residents and working groups around the store, and the customers are mostly working class, businessmen, tourists and students. All the above customers have certain spending power. As long as the service price positioning is moderate, I believe it can be recognized by customers.

Analysis of competitors: There are two hotels, three snacks and special restaurants near the pedestrian street, such as Gll wonton, KFC, McDonald's and Christine's cake shop, all located here, which shows that this place has strong consumption power and is a place for businesses to compete. Although there are many competitors, our services are different, so these competitors are not rivals in the same industry competition.

Market positioning of products (services): services are positioned at the mid-range price of catering industry. Win customers with high-quality products and services.

Third, marketing.

Product service function product recommendation function cost price sales price

The old chicken soup of Radix Adenophorae, Rhizoma Polygonati Odorati and Millet is nutritious and delicious, nourishing 8 yuan 16 yuan.

The soup of bamboo shoots, lotus seeds and grouper is delicious, nutritious and nourishing. 10 yuan 18 yuan.

Steamed rice with ham, mushrooms and chicken is nutritious and delicious. 8 yuan 15 yuan.

Promotion methods: membership system, holiday preferential system, gift promotion system, door-to-door delivery system and advertising promotion system.

Distribution channel: form a chain by adding stores.

Competitive advantage: there are relatively few related industries with their own characteristics, and it is easy to attract customers in mature business districts.

Fourth, enterprise organization.

Quantity, job title, number of people, job content, salary limit, etc.

1 store manager and manager 1 solely responsible 1000

2 Chef 2 Soup Cooking 1200 yuan

3 Waiter 2 Room Service and Lobby Service 800 yuan

Enterprise organization and management measures: In terms of management measures, adopting attendance system, salary system and commission system is conducive to improving employees' work enthusiasm and doing their own work well.

Economic analysis of verb (verb's abbreviation)

Investment budget and financing plan:

1. The joining investment is 50,000 yuan, of which the joining fee is 20,000 yuan and the deposit is 20,000 yuan. 1 10,000 yuan is used to buy the catering utensils of Guangdong soup.

2. Liquidity forecast, including ① organization expenses10.8 million yuan, including advertising expenses of 4,000 yuan and decoration expenses10.4 million yuan. ② 654.38+00,000 yuan was added to the store counter and soup ingredients. (3) The working capital for three months is estimated to be 20,000 yuan, including 65,438+2,000 yuan for three months' rent, 9,000 yuan for salary and 4,000 yuan for daily expenses. (4) Unforeseen expenses are 4,000 yuan.

Analysis of risk factors of intransitive verbs

Risk factor analysis:

1, site selection is risky.

2, personnel use

3, product quality assurance

4. Evaluation of the consumption power of people around you.

Risk prevention countermeasures:

1, the venue can be chosen by professionals.

2. Personnel should be carefully screened and trained regularly.

3. The product quality should be checked from the source, and every working procedure should be done carefully.

4, do a good job in market research, have enough estimates of the consumption power of the crowd.

Seven, the initial business objectives of the enterprise.

1. According to the market forecast, the average daily sales volume will reach 300 copies within three months after opening, and 900 copies will be completed from June to September. The first year was basically flat, with a slight surplus. Focus on stabilizing customers, cultivating members and stabilizing the enterprise system.

2. The second and third years will focus on development. While developing personal consumption, we also develop group consumption, so that the turnover can reach the accumulation of funds, thus developing other stores.

College Students' Entrepreneurship Project Plan 3 I. Background

After nearly two years of rapid development, the industry has spawned a large number of P2P platforms, but the concentration of the industry is getting higher and higher, gradually forming a national and regional oligarchy, and the competition in the whole industry is gradually becoming fierce, but also full of opportunities. The customer acquisition cost of the whole industry has also been pushed to a very high level. At present, the cost of acquiring an investment user in the industry has exceeded 3,000, while the per capita investment amount is only 30,000 to 50,000, not counting the loss of users. Therefore, if we want to get 1 10,000 effective investment users, the marketing cost will exceed 30 million, which has not taken into account some additional expenses such as personnel cost and rent.

The difficulty in getting customers in the industry is actually the result of blind imitation and over-marketing. We take cooperation with travel agencies as a starting point, give credit to travel agencies, and locate this group that pursues freedom and happiness after 1980s and 1990s. On the one hand, we will stage tourism consumption finance, on the other hand, we will manage their money and make a travel fund. Save them money and facilitate their travel. At the same time, the late development of app, cut into tourism socialization, design high-end routes, and tailor-made tourist routes for users.

Second, the industry analysis

At present, the number of users in the entire p2p industry is nearly 2 million, while the number of users of Internet finance has exceeded 654.38 billion. According to xx statistics, more than 90% of Internet finance users are post-70s, post-80s and post-90s, and these people not only have the habit of Internet finance, but more than 60% of them are first-time parents, because when the competition in the Internet finance industry is becoming increasingly fierce, there is no lack of innovation in the industry, which is similar to being a beginner.

Baby wallet is specially designed for new parents who have Internet financial habits. It is positioned in the emotional marketing of parents who love their children, and it has quickly gained more than 65438+ 10,000 registered users in one month. There is not too much marketing promotion, just relying on friends' recommendation and viral marketing. When they quickly accumulate users, they can cut into the maternal and child e-commerce market in the future.

At present, the existing 1 100 million internet financial users are also the main users of the tourism market. According to statistics, more than 70% of the post-80s and post-90s travel more than once a year, while the domestic tourism market has an existing market share of nearly 3 trillion. More than 50% post-80s and post-90s consumers travel more than twice a year. These users have a good credit environment and a certain repayment ability and willingness, including the current xx. Including xx Bank, xx Bank has also begun to cut into travel agencies and cooperate with some large domestic ota companies to provide credit to its users.

At present, the market development of China's consumer finance is less than 30%, far below the level of Europe and the United States. Now, a large number of real estate companies, e-commerce companies and banks are already laying out and carefully reclaiming this blue ocean. According to xx statistics, the scale of domestic consumer finance market will reach X trillion in 20xx. Tourism consumption finance will occupy a relatively large market share.

Third, our development direction.

Different from other Internet financial platforms, we focus on tourism segmentation. A considerable number of Internet financial users, who are also tourists, cut into the tourism industry in stages through tourism consumption, increasing extra income for a large number of travel agencies, expanding the market and increasing profit points. At the same time, it is convenient for tourists to manage their wealth and assets, so that their wealth can appreciate. However, our platform is only an intermediary. Later, high-end tourist routes were developed to customize services for tourists.

In the later stage of the platform, an app will be developed, and functions such as making friends socially and applying for a travel agent by self-recommendation will be added. Through social ways and time sharing, it greatly increases the interest of travel, at the same time increases the brand of the company, increases the viscosity and usage frequency of customers, and precipitates a lot of content.

China tourism has experienced self-help tour and group tour. At present, the public has reached a certain level of affluence, so they are more in pursuit of spiritual experience, high-end tourism, vacation and leisure, and even such travel agencies. Relaxed and lively travel mode will be the mainstream in the future.

We plan to achieve a turnover of over 65438+ 1000 billion yuan within one year. Based on an average of 5,000 transactions, we need to achieve more than 200,000 transactions. In the early stage, we mainly cooperated with travel agencies, so it is easy to expand the scale. In the later stage, in addition to the phased products of tourism consumption, financial products can also be designed for the arrears of travel agencies and hotels, which can better penetrate into the tourism industry.

Fourth, the company planning

In the early stage, the company mainly developed mobile phone WeChat, cooperated with travel agencies, designed financial products and set up a marketing team. At present, the mobile Internet is a trend, and mobile phones connect people with various consumption scenarios. Through the cut-in of mobile WeChat, we can get traffic and users through product innovation and new media marketing, and connect all travel agencies through this product. The initial plan of the team is 8- 10 people, including business personnel negotiating with travel agencies, new media operation, customer service, financial product design, risk control personnel, art technicians, etc.

Verb (abbreviation for verb) Proportion of each business segment

In the later stage, we will design high-end tourist routes, increase new profits by organizing tours and other all-round services, and develop an app with the functions of tourism socialization and community sharing, and encourage users to be active through the points system and tourist coins. The accumulated travel money can be exchanged for some outdoor products and even rewarded for free travel. Through the sharing of words, pictures and travel diaries, there is a lot of content in the platform, which can be spread and marketed through WeChat and self-media.

It is planned to achieve a turnover of 1 100 million yuan during the year, and at the same time, it has 10-20 self-designed exclusive tourist routes, with more than 1000 trips and more than 654,380+million users. At the same time, venture capital will be introduced for the A round, and then the market will be expanded, including setting up its own risk control team, collection team, marketing and brand, and cooperating with tourism real estate companies to design holiday tours and other products. I hope to keep the balance of payments within one year and occupy a certain market share. And can continue to make profits.

Analysis of profitability of intransitive verbs

According to our planned transaction volume of 65.438+0 billion and 4% interest margin, the gross profit we can get from travel agencies can reach 4 million, and the customized route is calculated at 6,000 yuan per person, with a gross profit margin of 654.38+05%. The gross profit is nearly 900,000. It is conservatively estimated that the income can reach 500-100000 within one year. According to the calculation of 10PE, venture capital was introduced in round A, and the company's valuation exceeded 100 million.

If capital is introduced in the later stage, it will accelerate the introduction and development, expand business, especially get through travel agencies all over the country. Different from Tuniu, we started as a tourist consumer finance, and later we can integrate lines to provide value-added services. According to the forecast, we can break even within one year. Compared with domestic ota companies, we have a very clear profit model from the beginning, which can differentiate competition instead of falling into the strange circle of burning money to obtain users.

The later business segment can also involve cooperation with hotels, tourism real estate, holidays and other projects to create additional value for users, but it is only expected for the time being, and its income-generating capacity is unpredictable.

At present, the penetration rate of domestic online travel companies to the tourism industry has not exceeded 10%, but it has exceeded 50% in European and American countries, and there is still much room for improvement. With the continuous improvement of domestic income level, outbound travel and high-end customized travel will break out in the future. Among them, the market share of tourism consumption finance, outdoor and holiday tourism will continue to increase. In the next decade, tourism will be a rapidly developing industry.

College Students' Entrepreneurial Project Plan 4 I. Entrepreneurial Background

In recent years, China's catering industry has developed rapidly, with a variety of catering products and a rapid increase in the number of shops. Various types of restaurants and hotels emerge one after another, and the industry competition is becoming increasingly fierce. At the same time, the landing of foreign fast food also poses a severe challenge to the catering industry in China. With the large-scale March of foreign fast food, a new catering business model-chain operation has gradually attracted the attention of practitioners. Chain operation has changed the traditional small-scale production and operation mode, effectively reduced operating costs, expanded market share and brought huge scale benefits to enterprises. People of insight in China have begun to regard chain as an effective means to develop production and operation. For example, Beijing Quanjude Roast Duck Group, Dong 'an Catering Group, Tianjin Goubuli Group, Dalian Bohai Hotel Group, etc. are all at the forefront of the chain operation of the domestic catering industry, which has promoted the large-scale development of the industry. But in general, the chain operation in China, especially in the catering industry, is still in its infancy. Vigorously developing chain operation is an effective way and the only way for the catering industry to improve its economic benefits.

Second, the store profile

Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. Mainly used for breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features snacks. Variety, full taste and rich nutrition give diners more choices. Lunch and dinner are mainly healthy dishes. This restaurant adopts self-help fast food, which gives customers a simpler dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.

Initial period (1-March)

The main products are meals aimed at different health conditions of three groups in the city, and the marketing strategy is to occupy the market share of catering and health care drugs in China through effective marketing strategies; Establish a good brand image of "green food" and enhance its popularity and reputation; Recover the previous investment and promote the market with heart.

Mid-term (1 year)

Consolidate and expand the existing market share, further improve the restaurant management system and improve the scientific management level of enterprises; Set out to prepare for the construction of enterprise identification system, unified characteristic and superior food and unified management mode necessary for brand expansion.

Long-term (2 years)

By then, the restaurant operation has entered a stable and good state. With the strength and influence of the enterprise, when the service scope can no longer meet the needs of potential customers, we will open up new market space and expand the radiation scope and influence of restaurants through franchising.

Third, development strategy.

1, this restaurant should advertise before opening, because the main customer base is aimed at students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simple advertising can be done in the form of leaflets or multimedia.

This restaurant adopts buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant has also set up unique couple packages according to different festivals, which will also become a major feature of our restaurant.

Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so the geographical location will not be too far from the campus gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and people who order takeout separately have to pay the necessary delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.

4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually.

College Students' Entrepreneurship Project Plan 5 I. Overview of Project Enterprises

Second, the business description

The plan and objectives to be achieved mainly include:

1, investment in scientific research funds

2. Take information technology as the main body (including: integrated wiring, database maintenance, video monitoring, print advertising).

Third, products and services

Production and operation plan. Mainly includes the following contents:

1, information technology as the main body (including: integrated wiring, database maintenance, video surveillance, print advertising)

2, the company's production technology ability

3, quality control and quality improvement ability

4. Production equipment to be purchased

5, the project production control process

Fourth, marketing.

X target market, should solve the following problems:

1, integrated wiring, database maintenance, video surveillance, print advertisement 2, mainly for mid-range customers.

We upgraded our company to a qualified comprehensive professional company with a two-year business plan.

4. First, based on the Huadu market, gradually develop to the Pearl River Delta.

5, using the existing market platform to gradually carry out business X industry analysis, should answer the following questions:

1, the marketing organization is mainly composed of project department, marketing team and construction.

2. At present, the marketing channel aims at utilizing existing resources and team development.

3. The advertising strategy is based on online websites.

Verb (short for verb) management team

Ten, a comprehensive introduction to the company management team, mainly including:

1, the company's management organization, major shareholders, key employees, salary, stock options, labor agreement, reward and punishment system and the composition of various departments should be clearly displayed.

2. Show the fighting capacity and uniqueness of your company's management team, as well as the unique cohesion and fighting spirit. X List key people (including founders, directors, managers and key employees, etc.). ). One of the key figures. How many full-time employees does company X have? How many part-time employees are there in Company X? X has no key position for suitable candidates? X. What are the advantages and disadvantages of the management team? Talent strategy and incentive system? X external support:

Financial prediction of intransitive verbs

X. Financial analysis includes the following three aspects:

1, which mainly provides cash flow statement, balance sheet, income statement and annual financial summary report.

2. Investment plan:

(1) Clarify the equity ratio arrangement of both investors.

(2) Investment fund revenue and expenditure arrangement and financial report preparation

(3) arrangements for investors to participate in the company's operation and management.

3. Planned progress and corresponding fund allocation and financing demand project implementation progress. X investment and income x briefly describe the amount, exit strategy, expected return amount and timetable of venture capital in this period?

Seven. capital structure

X statement of current capital structure

Please explain what kind of investors you are looking for. (Including investors' understanding of the industry, financial and management support, etc. )

Eight. Risk analysis

Risks faced by X enterprise and its countermeasures

Nine. Other explanations

leave out

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