Yahoo’s major events

2015

Yahoo announced on June 4, 2015 that it would shut down a series of services including Yahoo Maps. Yahoo is restructuring its business to focus on search and digital content.

In 2014

Yahoo announced that it would close the search engine Yahoo Directory, as well as Yahoo Education, video sharing Qwiki and other services.

Yahoo announced on November 11, 2014 that it would acquire the video advertising platform Brightroll for US$640 million.

Yahoo said it will combine its paid desktop and mobile video advertising spaces with Brightroll's platform to increase the advertising value of each of its platforms.

Yahoo expects the all-cash acquisition to close in the first quarter of 2015.

2013

China Yahoo Mail started its overall migration on April 18, 2013, and stopped service on August 19, 2013.

Marissa Mayer became CEO of Yahoo on July 20.

With Alibaba’s acquisition of Yahoo China, relying on Alibaba’s powerful BtoB and BtoC platforms, Yahoo has begun to turn a new page in China’s search engine market. I believe Alibaba will take Taobao and Alipay , Alibaba, Alimama and other business kingdoms are well run, how can they lack their own search engines? I believe that the Yahoo market will have greater market space. This can be seen from the fact that Yahoo's market share has reached 9%. In the 2009 "Top Ten Famous Chinese Search Engines in the World" rankings selected by the World Brand Value Laboratory, Yahoo ranked third!

Selling part of Alibaba's equity in 2012

On May 21, 2012, Alibaba Group will acquire US$6.3 billion in cash and no more than US$800 million in new Alibaba Group preferred shares. , repurchasing half of Yahoo’s shares in Alibaba Group.

2008 Yahoo Word of Mouth

Yahoo Word of Mouth, a company formed by the integration of Yahoo China and Koubei.com, launched the first topic after the "powerful integration" - 2008 Beijing Olympics Life Service . It is understood that the carefully built Olympic life service platform will provide people across the country with full life service information and interaction during the Olympics, and solve the life problems that people encounter due to watching games and traveling in other places.

On September 7, 2007, Yahoo China officially launched the first ever "lifetime mailbox". This mailbox has unlimited capacity, uses the new domain name of

@, and opened ID registration to all netizens in the early morning of the 10th.

On June 5, 2007, Yahoo China launched OmniSearch, the world's first search platform that realizes a new "one page" experience, and began to move towards the field of intelligent search.

On May 15, 2007, Yahoo China announced that it will officially change its name to Yahoo China from now on. At the same time, Yahoo China's new business system has also been adjusted, forming a "troika"-style business unit structure.

On November 28, 2006, Zeng Ming, the former senior vice president of the General Staff Department of Alibaba Group, officially became the president of Yahoo China and concurrently served as the executive vice president of Alibaba Group

September 28, 2006 On the same day, Alibaba and Yahoo held the "2006 Yahoo Search Creative Festival Three-Director Commercials Premiere". Three "Yahoo Search Commercials" shot by three famous domestic directors - Chen Kaige, Feng Xiaogang, and Zhang Jizhong held their world premiere.

On September 19, 2006, Alibaba Yahoo announced the launch of a month-long search quality inspection on Yahoo Search - Yahoo's "Search Bug" operation, aiming to further improve the quality of search results by leveraging the wisdom of the country's 123 million Internet users. Search quality.

On August 15, 2006, Yahoo’s new search product was officially launched. The new product includes two aspects: on the one hand, Yahoo’s homepage is adjusted around community-based search, and on the other hand, Yahoo’s professional search engine independent domain name is officially launched. Meet the needs of personalized search.

On July 13, 2006, Yahoo and Microsoft began to conduct public tests of the interconnection between their instant messaging tools in parts of the world, including the Chinese market. The two parties will jointly build the world's largest instant messaging community for individual users, with more than 350 million users.

On May 18, 2006, Alibaba Yahoo launched Yahoo World Cup Search, the world's first vertical search project specifically for the World Cup. It is reported that this is the first time search technology has been introduced into the sports field.

On May 9, 2006, Alibaba and Yahoo launched a 3.5G large-capacity mailbox, and users can also get 20M super-large attachment services.

On January 16, 2006, Alibaba and Yahoo launched the public beta version of its knowledge search product - "Knowledge Hall".

On January 4, 2006, Alibaba Yahoo announced the launch of the "2006 Yahoo Search Creative Festival", investing 30 million yuan, and inviting three famous domestic directors, Chen Kaige, Feng Xiaogang, and Zhang Jizhong, to focus on "Yahoo Search" Each participant will create a short video advertisement with a duration of no less than 2 minutes on the theme.

In November 2005, Alibaba announced that Alibaba Yahoo’s business focus would shift to the search field in the future.

In August 2005, Alibaba and Yahoo Global reached a strategic cooperation, fully acquired Yahoo China, and changed its name to Alibaba Yahoo.

In November 2004, Yahoo&3721 released the search bidding product line, and Yahoo China became the largest and most comprehensive search marketing service provider in China.

In July 2004, Yahoo China took the lead in launching 1G email, ushering in the 5G era of Chinese email.

In November 2003, Yahoo China invested US$120 million to wholly acquire 3721 Company, a leading company in providing Chinese Internet services (wwThe company accounts for more than 90% of the Chinese Internet service market.

In September 1999, Yahoo.com was officially launched.