Traditional Culture Encyclopedia - Travel guide - What types does the tourism market strategy include?
What types does the tourism market strategy include?
Hello, dear.
As follows:
There are many types of tourism marketing strategies, which can be divided from different angles. For example, from the competitive position of tourism enterprises, it can be divided into four types: market leadership, market challenge, market follow-up, and market gap competition strategy. This section is based on the general way and direction of strategic implementation of tourism enterprises, that is, to carry out in-depth expansion on the basis of existing business of enterprises.
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