Why did A Mobile Phone Tour Yunnan win the grand prize?

Caiyun.com Special Commentator Lee Hyo Ri.

Recently, IDC Asia-Pacific announced the 20021IDC Asia-Pacific Smart City Award in recognition of the outstanding contributions made by the winning cities to the digital transformation of residential, commercial and public spaces. The project "A Mobile Phone Tour Yunnan" was rated as the best smart city project in Asia-Pacific by IDC Government Insights in the category of "economy, tourism, art, library, culture and public space".

In recent years, "Internet plus tourism" has gradually become the new normal of travel, and people are used to querying travel strategies and making travel plans through the Internet. The "One Mobile Phone Tour Yunnan" global tourism intelligent platform makes full use of technologies such as the Internet of Things, cloud computing, big data and artificial intelligence to deepen the intelligent tourism experience and create a smart, healthy and convenient provincial-level global tourism ecosystem for Yunnan. Since its launch, it has made tourists feel a smooth and smooth travel experience and promoted the transformation and upgrading of Yunnan's tourism industry.

"Traveling in Yunnan with a mobile phone" not only helps to rectify the chaos in the tourism industry and promote the upgrading of the tourism industry, but also allows tourists to experience the ubiquitous freedom and services. Visitors only need "key to key" to meet their travel needs. Whether it's a trip or a service complaint, the convenient way greatly enhances the sense of acquisition and happiness of travel. "A mobile phone travels to Yunnan" not only provides new ideas and experiences for the governance of the national tourism market, but also activates a pool of spring water in the local tourism industry and improves the modern governance level of the city.

Numbers are the best proof. The "Tour Yunnan" App and applet for tourists have been iterated over 70 times since they were launched. The cumulative download volume of app is nearly 25 million times, and the number of users exceeds 7.8 million, which makes more than 200 million tourists experience the convenience and wisdom of Yunnan tourism. The big data collected through tourists' feedback can also provide reference for relevant departments' regulatory decision-making and enterprise marketing, and continuously improve the competitiveness of tourism in managing water bodies and tourism markets.

It is worth mentioning that during the epidemic prevention and control last year, a passenger stranded in Wenshan sent a distress message through the platform of "a mobile phone travels to Yunnan" and got help from the government in time. It can be seen that "a mobile phone travels in Yunnan" can not only help the development of the tourism industry, but also strengthen the connection between the people and government departments, which provides convenience for precise governance. Through the timely release of information and the feedback of tourists' travel experience, "a mobile phone travels in Yunnan" has built a two-way communication channel, greatly reducing the time, capital and labor costs and truly achieving efficient social governance.

As a platform with the most comprehensive geographical information of scenic spots, the most services provided by tour guides and the fastest handling of travel complaints in China, "One Mobile Phone Tour Yunnan" also won the 20 19 China International Travel Expo Cultural Tourism Integration Innovation Award, the 20 19 PMI (China) Project Management Award, and the 20021China Digital Media Award, and was included in the industry gold award. "A mobile phone travels to Yunnan" can win honors frequently, which shows Yunnan's determination to carry out the "tourism revolution" to the end, and also provides a strong boost for Yunnan's high-quality development.