Why are there new trends for China tourists to travel to Europe?

Twenty years ago, it was a "luxury" idea for China people to travel around Europe by air for at least 10 hours. With the gradual improvement of living standards and the continuous development of Sino-European relations, more and more French tourists are no longer satisfied with the "China-Italy 12 one-day tour", and their way of traveling to Europe is also showing a new trend. The number of tourists from China to Europe is increasing every year 10%.

Recently, Dai Bin, President of china tourism academy, pointed out at the Tourism Conference of the European Parliament that since the signing of the ADS agreement, the number of tourism exchanges between China and Europe has increased by 10.6% annually. In 20 16, I visited various EU countries.

The number of citizens in China is 34,965,438+700,000. According to preliminary calculation, tourism has brought1149 million dollars to Europe, which has made remarkable contributions to local economic growth and social employment.

In addition, China tourists' satisfaction with Europe has never been as high as it is today. According to the latest data, in the second quarter of 20 17, all the tourists from China were French, Spanish, German, Italian and British.

Intention evaluations are 79.35, 78.85, 78.54, 77.6 1 and 77.38 respectively, which are higher than the world average in the same period and stable. Among them, urban landscape, natural ecology, exotic culture

And other aspects are particularly prominent, which has won wide acclaim from China tourists.

With the huge display of China tourists' spending power in Europe, all European governments, including enterprises and institutions, welcome China tourists with open arms. Therefore, the capacity of China's direct flights to Europe is also increasing year by year, with an annual increase of more than 20% in the past three years, and visas are becoming more and more convenient. Now Europe has begun to provide China tourists with visas on arrival, even if there is no visa.

Willing to try early, China tourists pay more attention to experience.

Today, Europe has become the third largest destination for China tourists. The analysis of European tourism data shows that in the past ten years, China tourists have shown great maturity when traveling to Europe. Consumers are very mature and confident, with more and more personalized needs, willing to adopt early adopters, pay attention to experience and care about happiness. Young tourists, in particular, pay more attention to the in-depth experience and feelings of tourism.

European minority countries are experiencing explosive growth.

In addition to the most popular countries, in 20 17, many tourists no longer chose the "unchanged option", and many ethnic minority countries gradually entered the sight of China tourists, among which the biggest growth was Serbian. Up to now, the number of tourists visiting Chinese mainland in 20 17 was 8.66 times that in 20 16, which is closely related to the visa-free policy for tourists from this year.

In addition, in 20 17, the number of tourists from China flying to the Kingdom of Macedonia, Montenegro, Portugal, Bulgaria, Croatia, Luxembourg, Czech Republic, Hungary, Finland and Austria all increased by more than 50%, which shows that the destination of tourists from China is no longer restricted and the tourism consumption is escalating.

In addition, although September is still the time with the largest number of tourists to Europe, more and more China tourists choose to go to Northern Europe to see the snow in winter.

The number of female tourists in China far exceeds that of men, and they prefer to spend money on seats.

For a long time, the number of female tourists visiting Europe far exceeds that of men, and they are also the main consumer in Europe. Big data shows that the proportion of female users is rising. From 2065438 to 2007, the proportion of men and women traveling in Europe reached 1 to 1.35, and the number of female users was 26. 15% more than that of male users, including many cases of "single women traveling on the road".

In the past three years, most male and female tourists to Europe were born after 80, with an average age of over 30. Among them, 20 17 years, the average age of women is 33 years, and the average age of men is 35 years.

Some analysts believe that people in this age group have higher incomes and higher requirements for the quality of travel. They not only have higher requirements for accommodation and catering services in their destinations, but also have corresponding needs for transportation services when traveling.

Because the one-way flight time to Europe is generally more than 6 hours, more people take the initiative to buy check-in and seat selection services than short trips. According to statistics, female passengers are more concerned about "where to sit" than male passengers. Among the users who choose seats when paying check-in, 6 1.99% are women, mainly over 27 years old.

Europe is good.