Thesis proposal report on traditional architectural design

Traditional architectural design thesis proposal report template

The unforgettable college life is about to end, and everyone is about to begin the most difficult stage of graduation design, and before doing the graduation project, you must first write the proposal Report, come and refer to the proposal report you need! Below is a traditional architectural design thesis proposal report template that I have collected for everyone. It is for reference only. Let’s take a look.

1. The origin, purpose, significance (including application prospects), current situation and level at home and abroad of the topic

1. Design elements in traditional Chinese architecture and the application of concepts in graphic design

China is one of the four ancient civilizations in the world and has a long history. The working people have created a brilliant Chinese architectural civilization with their own blood, sweat and wisdom. China's ancient architecture is the oldest and most complete architectural system in the world. From single buildings to courtyard combinations, urban planning, garden layout, etc., it is in a leading position in the history of world architecture. Chinese architecture uniquely embodies the " The architectural thought of "harmony between man and nature".

Several characteristics of traditional Chinese architecture in graphics, text, color, shape and structure:

Graphics. In traditional Chinese architecture, they generally appear in the form of animal faces, with the characteristics of insects, fish, birds, beasts and other animals, and are composed of eye lines, nose lines, eyebrow lines, ear lines, mouth lines, and horn lines. The facial structure is relatively distinct, and it is precisely these characteristics that lead people to a mysterious art world;

Text. Our country’s Chinese characters have a long history, and the font styles are rich in changes. The characters used in traditional Chinese architecture are generally traditional Chinese fonts;

Color. Red and yellow are most commonly used in traditional Chinese architecture. The five elements include gold, wood, water, fire and earth. Earth occupies the central position. Because the Chinese nation has lived on the Loess Plateau for generations, they have developed a kind of admiration and admiration for yellow. The feeling of attachment, while red means happiness, auspiciousness and wealth;

Styling structure. This is reflected in the doors, large windows, large depth, and large eaves, giving people a feeling of relaxation. The semi-enclosed space formed under the large eaves not only provides protection from the sun and rain, but also has a broad view and direct access to nature;

Through the above introduction to the characteristics of traditional Chinese architecture, such as the Forbidden City - the Forbidden City is Our country is also the most complete and largest ancient palace complex in the world. Its artistic language and means of expression are very rich. Through the perfect combination of graphics, text, color, modeling structure and many other elements, it jointly constitutes the modeling beauty of traditional Chinese architectural art. The style of traditional Chinese architecture is vividly expressed to form the perfect architectural idea of ??"harmony between man and nature". At the same time, these traditional architectural features are applied to the "Clay Figure Zhang" graphic poster of the Expo souvenir, fully highlighting its Chinese elements.

2. The unique charm of traditional Chinese architecture is reflected in the "Clay Figure Zhang" packaging design

"Traditional packaging" mainly refers to human traditional cultural packaging. Traditional culture is the civilizational achievements gradually accumulated by mankind in all aspects of production and life during the long historical period in the past. It is also the crystallization of existing human wisdom. It is the inheritance and development of the knowledge and skills of the predecessors by future generations. Base. Different regions or countries have different traditional cultures, such as the clay figurine crafts of "Clay Figure Zhang" and the colorful sculptures of Clay Figure Zhang. The traditional clay figures are decorated with colors and props to form a unique style, while highlighting the characteristics of traditional Chinese culture. .) Through the introduction of the clay figurine crafts of "Clay Figure Zhang", it fully reflects that "traditional packaging" is traditional cultural packaging.

How to integrate the design elements of traditional architecture into the traditional packaging structure of the "Clay Figure Zhang" World Expo souvenirs, design the packaging box as a magnificent palace, and fully integrate traditional architectural elements into the "Clay Figure Zhang" "Zhang" Expo souvenirs are included in the traditional packaging (the palace has a magnificent image and rigorous layout, giving people a strong spiritual infection. Chinese traditional culture focuses on consolidating the order of the world. Unlike Western and Islamic architecture, which are mainly religious buildings, the highest achievement of Chinese architecture is the palace. . At the same time, it is a building with the most outstanding expressions of traditional Chinese architectural elements such as grandeur, vitality, richness, and mountain forest feng shui.) The traditional elements in the palace are applied to the hexahedron of the packaging box to create a packaging box that represents Chinese characteristics.

3. The expression of graphics, text and color in the packaging design of "Clay Figure Zhang" Expo souvenirs

The graphics, text, color and other elements in packaging design are to convey product information and enhance the corporate brand The main content of the image.

Traditional Chinese decorative patterns (key patterns) are used in graphics, which are widely used in traditional Chinese architecture (for example, in beams and other parts of buildings, pavilions, and pavilions) Very widely used), the auspicious concepts contained in our country's traditional decorative patterns reflect our country's long-standing cultural heritage. The accumulation of history makes Chinese traditional culture feel mysterious. By perceiving traditional Chinese culture and studying traditional auspicious patterns, we can better understand the aesthetic tastes and expressions of beautiful things of people in different eras.

The application of traditional architectural decorative patterns (repeated pattern) into the packaging box highlights the traditional Chinese elements, and ultimately pushes the "Clay Figure Zhang" Expo souvenir packaging to a higher level.

Fonts are the main content that conveys product information and enhances corporate brand image. Fonts, like graphics, are visual symbols and are an important part of visual communication design. It is mainly responsible for visualizing information transmission and is the main medium for communication in visual communication.

The use of fonts in traditional architecture to highlight solemn and other characteristics (such as palace plaques - the writing effect is slightly wider and flat, the horizontal paintings are long and the straight paintings are short, and the "silkworm head and swallow tail" and "twists and turns" are emphasized). In the design, traditional Chinese fonts are used to design the logo of "Clay Figure Zhang" to highlight the characteristics of the packaging and better convey product information to consumers.

The main color of the packaging is red, which symbolizes heat, vitality, willpower, fire, strength, anger and blood circulation. For example, our ancient palaces basically use red as the main color. I used red to express the atmosphere and grandeur on the packaging box, and also to express the enthusiasm and vitality of the Chinese people for the Shanghai World Expo.

4. As the application of souvenirs in business has gradually become a design craze, I combined my graduation project ("Clay Figure Zhang" World Expo souvenir packaging series design) to study the modern packaging design. Unique charm

(2) Purpose and significance:

Taking the "Clay Figure Zhang" World Expo souvenir packaging design as the research object, fully combine its content and form, and use the packaging box as The design of the grand palace conveys the information to the audience in the most concise, clear and clear manner, arouses their interest, strives to convince them of the conveyed content, and readily accepts the propaganda content in the aesthetic process, inducing them to take final action.

(3) The current situation of traditional elements at home and abroad:

Traditional Chinese design elements are a unique landscape and precious wealth of oriental culture. It has a wide range of themes, rich connotations, and diverse forms. It has a long history and is irreplaceable by other art forms. In the world of art, its unique oriental cultural charm is shining brightly.

The application of traditional culture in modern advertising

Advertising creativity has penetrated from the commodity world into the deep soil of traditional culture, which not only infuses positive cultural connotation into advertising, but also builds a new Value orientation and implementation of reasonable advertising strategies are very important.

Advertising creativity comes from life and culture. Culture will also enhance the connotation of advertising creativity and bring cultural added value to advertising products. The uniqueness of a nation's culture will inevitably bring a unique personality to advertising creativity, thus enhancing the appeal and recognition of creativity. In today's consumer era, the key to how advertising products gain competitiveness lies in the cultural value they convey, whether the brand image they create is personalized, whether it is different from similar products and recognized by consumers, and whether it can meet consumers' psychological needs. Therefore, unique and rich national cultural resources can increase the power of advertising creativity and bring unexpected effects to advertisers.

Taking a series of real estate newspaper advertisements as an example, traditional architectural forms are used as the entry point for advertisements; it combines the artistic height of traditional Chinese paintings in traditional Chinese art works and uses them innovatively in the design field to highlight the oriental ideology. and the concept of perfect home life quality. By accurately grasping the essence of Chinese arts such as ink painting and calligraphy, designers have formed their own expressive style with strong oriental culture, perfectly blending traditional national culture and art into modern design concepts.

Chinese traditional elements are so widely used, how to make foreigners like Chinese traditional elements

In contemporary Japanese graphic design, the in-depth research and utilization of traditional elements can be said to be earlier than ours , but Japanese designers mainly look for available graphic design elements from the perspective of formal beauty of traditional elements. We can see a large number of works that are shaped by traditional elements and add modern plane composition concepts using the expression of traditional Chinese elements. From this, we feel the charm of Chinese culture and the unique influence of traditional elements on the world's graphic design field. On the basis of traditional Chinese culture, contemporary Chinese designers try to express Chinese graphic art represented by traditional elements from different perspectives, and use traditional Chinese architectural elements as graphic design elements to express concepts. Compared with foreign designers, Chinese designers seem to be more willing to explore some design elements and inspiration from the deep meaning of Chinese culture contained in traditional elements to express the pure characteristics of traditional Chinese culture.

In short, whether it is the inheritance of tradition or the reference of foreign culture, we must pay attention to the creative transformation work to achieve "the past is used for the present, and the foreign is used for China." Inheriting tradition does not mean imitating the past; emphasizing the national characteristics and Chinese style of design does not mean copying Chinese symbols into modern design works.

2. The main content of the project research, research methods or engineering technical plans and the measures to be taken

(1) The main content of the project research:

China The important application of traditional architectural elements in packaging design is also the most important element of packaging design.

Looking at packaging design from an information, visual, and artistic perspective, we can appreciate that it is a design element with great vitality and appeal. It has an irreplaceable design effect that other design elements and design methods cannot replace. Combined with my graduation creation, I further analyze how to use logos in packaging design. I hope people can correctly receive and grasp this information, and let customers take action while giving them a beautiful feeling.

1. Collect a large amount of relevant information to understand the origin, development and characteristics of traditional Chinese architectural elements. Trace the performance and characteristics of traditional Chinese architecture, and collect the architectural characteristics of the China Pavilion at the Shanghai World Expo for comparison. Then conduct specific design analysis from the perspective of composition, expression, and color.

2. Understand the development and connotation of packaging, as well as the current situation of traditional packaging design, especially traditional element-shaped packaging. Collect a large number of traditional packaging design materials, especially analyze the application of traditional Chinese architectural elements in the "Clay Figure Zhang" Expo souvenir packaging.

3. Carry out design innovation and reflect the specific application of Chinese architectural elements in the packaging design of Clay Figure Expo souvenirs in the graduation creation.

(1) Purpose of creation

With the improvement of living standards, tourism has become an indispensable part of people's lives. When traveling, I will definitely buy some travel-related souvenirs. At the same time, the Shanghai World Expo is an event for the world, and there will be many international tourists. Therefore, my clay figurine packaging design is to highlight Chinese culture and charm to attract international tourists.

(2) Creative Concept

This time the packaging design boldly uses traditional Chinese architectural elements (China Pavilion at the World Expo) as elements to display Chinese culture and charm in the most intuitive way and Chinese characteristics.

(3) Creative ideas

In addition to the unique form of my packaging box design, the most important thing is the clever layering of the lid of the packaging box. principle, highlighting the integrity of the lid, and at the same time using the principle of plane composition to achieve the effect of three-dimensional composition as a whole. Through the combination of traditional Chinese architectural elements (China Pavilion at the World Expo) and packaging boxes, the entire packaging is full of traditional Chinese cultural atmosphere.

(2) Research methods or engineering technical solutions:

1. Document collection method: collect cases that combine traditional Chinese architectural elements with traditional packaging;

2. Practical investigation method: For the Olympic Games and souvenir packaging design, conduct a detailed study on the application of traditional Chinese elements on the packaging;

3. Copying and analysis method: use hand-drawing or computer operation to copy and draw A case of combining a logo with a traditional packaging box;

4. Re-creation design method: Combine the copied cases to draw the graduation design draft, including hand-drawn renderings and the production of a series of finished products of the graduation design.

(3) Measures to be taken:

1. Strengthen the study of theoretical knowledge from books during research, so as to better select topics for graduation projects;

2. Go online to collect excellent packaging design pictures, learn from them, and apply them to your graduation project topics;

3. Communicate more with teachers and classmates, and listen to everyone’s greetings suggestions to improve your design.

3. Existing foundation and necessary conditions

(1) Existing foundation:

1. Theoretical foundation: I have completed college for three and a half years Academically, you have basically mastered the theoretical knowledge and practical abilities related to graphic design; you are proficient in Photoshop, Coreldraw, CAD, 3DsMAX, Flash, Dreameaver, Office and other commonly used software;

2. Equipment basics: Equipped with computers and Drawing equipment, etc.;

3. Information base: Having some information on packaging design and related books, the rich network resources on the Internet can provide you with thinking reference and design reference;

4. The teacher will take you out for inspection many times. < /p>

3. Communicate more with teachers and classmates, listen to everyone’s good suggestions, and improve your own design.

(3) Reference books: References

[1] Chen Lu, Yang Xiujuan "Chinese Traditional Elements Integration Library" China Construction Industry Press 2008

[2] Liu Baoyue's "Compilation of Chinese Packaging Standards" China Standards Press, 2006

4. Overall work tasks, schedule arrangements and expected results

(1) General work tasks:

Carefully read and understand the conditions given in the mission statement, and under the guidance of the teacher, complete the design plan within the specified time, and make the "Clay Figure Zhang" Expo souvenir packaging and brand promotion design drawings, and further systematically Consolidate the knowledge learned and effectively apply it to the packaging and brand promotion of the "Clay Figurine Zhang" Expo souvenirs.

1. The design and production of the graduation project for the packaging and branding of the "Clay Figure Zhang" World Expo souvenirs;

2. Write down the packaging and branding of the "Clay Figure Zhang" World Expo souvenirs Graduation project description;

3. "Clay Figure Zhang" Expo souvenir packaging and brand promotion graduation design display board and ppt electronic presentation;

4. "Clay Figure Zhang" Expo souvenir packaging and Graduation project description for brand promotion: design concept of more than 3,000 words;

(2) Schedule:

November 16, 2009: Graduation project task book issued;

November 17, 2009 - December 15, 2009: Early stage of graduation project, searching for materials and collecting information;

December 1, 2009 - February 28, 2009: Graduation project Preliminary ideas and drafts (more than 2 drafts and written discussions) initial guidance and inspection of graduation project;

March 1, 20xx - March 30, 20xx: Graduation project plan determination and deepening. Draw plane renderings, color matching and complete series arrangements, etc. Graduation project mid-term counseling inspection;

April 1, 20xx - May 19, 20xx: Graduation project adjustments and modifications. Draw plane renderings, layout production and inspection;

May 20, 20xx - May 29, 20xx: Graduation project arrangement and graduation project post-counseling inspection, printing, and drawing;

May 30, 20xx: Graduation defense and graduation project exhibition preparation;

June 1, 20xx - June xx, 20xx: Graduation project exhibition.

(3) Expected results:

1. Packaging box design, including handbag and outer box design;

2. 2 brochures and bookmarks ;

3. Print advertisement;

4. "Clay Figure Zhang" Expo souvenir packaging series design description, about 3,000 words.

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