Traditional Culture Encyclopedia - Travel guide - Are there any special requirements for applying for the major of tourism and management?
Are there any special requirements for applying for the major of tourism and management?
Core course of tourism management specialty
1. Introduction to Tourism
Introduction to Tourism is a basic elective course for tourism management majors, and the research object of this course is tourism activities. The main contents include the basic concept and theory of tourism, the composition of tourism activities and the influence of tourism activities. Through the study of this course, students can understand and master the basic concepts, theories and knowledge of tourism and lay the foundation for the study of specialized courses.
2. Tourism economics
Tourism economics is a compulsory course for tourism management majors. The research object of this course is tourism economic activities, that is, to investigate tourism activities from the economic aspect. The main content of the course is divided into three parts: the commercialization of tourism activities and tourism products, the realization of tourism economic activities and the benefits generated by tourism economic activities. Through the study of this course, students are required to analyze various contradictory movements and phenomena in tourism economic activities by using the principles they have learned, and understand that the satisfaction of tourists, tourism enterprises and the governments of tourist destination countries or regions is an essential factor for the smooth operation of tourism economic activities.
3. Tourism psychology
Tourism Psychology is a required course for tourism management majors, and it is an applied discipline that applies the basic principles, theories and methods of psychology to the tourism service industry. It mainly studies tourists' behavior, tourism service psychology and tourism management psychology.
Through the study of this course, students can systematically master the basic principles and methods of tourism psychology and apply them to the management of tourism enterprises such as hotels and travel agencies.
4. Professional English
Specialized foreign language is one of the basic courses for tourism majors, and it is a course aimed at improving students' learning and research ability for English majors. Courses are mainly divided into two aspects: tourism English and hotel English. The former focuses on cultivating students' reading, writing and translation abilities, reading related English texts such as Introduction to Tourism, Tourism Planning and Tourism Marketing, and teaching English-Chinese translation of professional knowledge, so as to read original English documents and publish scientific research results in English.
At the same time, hotel English pays more attention to cultivating students' listening and speaking ability. By studying the functions and responsibilities of different departments in the hotel, such as reservation department, front desk reception department, catering department, housekeeping department, engineering department and accounting department, we can simulate English customer service scenes and strengthen listening and speaking practice to improve students' professional application ability.
5. Hotel management principles
Principles of Hotel Management is a compulsory course for tourism management majors. Based on the basic principles of hotel management, this course studies and discusses the meaning, origin and development, types and grades of hotels, as well as the future development trend of hotel industry-hotel chains and groups. Study and discuss the basic hotel management theory, focusing on organizational management, planning management, strategic management, safety management and other theories. Its purpose is to ask students to understand and master the basic theories and methods of hotel management and improve their management quality.
6. Catering management
"Catering Management" is one of the professional courses of tourism management, a science to study the laws of hotel catering management and catering enterprises, and the main content of the knowledge system of students majoring in tourism management.
"Catering Management" takes the catering management process as the main line, and comprehensively and systematically introduces the operation process, concepts, theories and methods, business philosophy, menu planning, procurement, acceptance, storage and distribution of food raw materials, kitchen business and production management, banquet service and organization, catering sales management and catering promotion. This is a practical management course.
7. Dietary nutrition and hygiene
Dietary nutrition and hygiene is one of the professional knowledge courses of tourism management specialty. It is the main content of the knowledge system of students majoring in tourism management. Through the study of this course, students can master the basic theories and skills of dietary nutrition and hygiene; Understand the relationship between diet and human health; Master the measures of balanced diet and the principles and methods of nutrition recipe design; Master the measures and methods of reasonable cooking; Understand the basic knowledge of food poisoning and master the measures to prevent food poisoning; Understand the importance of food hygiene management, master the hygiene requirements and management methods in the process of catering production and service, and meet the needs of catering management.
8. Travel Agency Management
Travel Agency Management is a compulsory course for tourism management majors, which mainly involves the basic concepts, principles and methods of travel agency management, and discusses the human resources, marketing, business risks, finance and organization of travel agencies.
Through the study of this course, students can master the characteristics and laws of travel agency management and cultivate the ability of travel agency management.
9. Tourism planning and development
Tourism planning and development is a compulsory course for undergraduate education of tourism management major in colleges and universities. The course takes the tourism system composed of tourists, tourist destinations, tourism enterprises and institutions as the research object, and takes the optimal allocation of tourism resources and the structural planning process of reasonable planning of tourism system as the main research content.
The purpose of offering this course for undergraduates majoring in tourism management is to enable students to master the basic theories and laws of tourism development and lay a solid foundation for future tourism development and management.
10. Development and management of hotel human resources
The development and management of hotel human resources is a professional basic course for tourism management majors in commercial colleges. Through teaching, students can master the basic principles and practical methods of human resource development and management in theory, understand the particularity and importance of hotel human resource management, and focus on cultivating students' understanding and application ability of important links of hotel human resource management, such as human resource planning, job analysis, employee recruitment and employment, training, salary management, job performance evaluation, rewards and punishments, etc.
1 1. Front desk and room management
"Front Desk and Room Management" is a professional course to study the contents, methods and laws of hotel front desk and room management. Based on the process of hotel reception room sales and room product production, this course comprehensively and systematically expounds the management of reception room sales and room product production from the characteristics of room products.
Through the study of this course, students should master the work content and management focus of hotel front desk and guest room management, and have a comprehensive understanding and intuitive impression on hotel front desk and guest room.
12. Entertainment industry management
Entertainment management is a subject that studies the general laws and management methods of entertainment items in the business activities of tourism enterprises, and guides and improves the business activities of entertainment enterprises. This course focuses on the business activities of modern entertainment enterprises, systematically and comprehensively expounds the business characteristics and development trend of modern entertainment enterprises, and introduces in detail the representative project types, operation processes and service characteristics. At the same time, students are also required to master the personnel management, pricing and marketing methods of entertainment enterprises.
13. Bar management
The course "Liquor Knowledge and Bar Management" is an optional course in the direction of hotels for tourism management majors. Drawing lessons from the theory and practice of bar industry management at home and abroad, this course mainly teaches world famous wine knowledge, the essence and management characteristics of bars, bar design and configuration, bar service, bar sales, bar business management, bar cost control and bar business evaluation and analysis.
Through the study of this course, students should learn the skills and methods of planning, business operation, cost control and management before bar opening, and improve their ability to correctly observe, analyze and solve the problems of bar management.
14. Cooking
Cooking is a theoretical discipline to study and learn the food raw materials and cooking technology of dishes, and it is also a professional basic course for tourism management majors. At the same time, cooking technology experiment is the main part of cooking course.
The main contents of Cuisine include: knowledge of raw materials, processing of raw materials, side dishes, seasoning, cooking and technological experiments. Through the teaching of Culinary Science, students can focus on learning and understanding the cooking technology theory in the experimental class, systematically apply and master the processing skills and cooking methods, so as to verify the learned Cooking Technology Theory. In the future management of tourist hotels, we should combine the theory and practical knowledge of "dishes" to cultivate the ability to work independently, learn to distinguish dishes, and be good at analyzing and solving problems.
15. Professional rules and skills of tour guides
Business rules and skills of tour guides are a specialized course for students majoring in tourism management. Based on the characteristics of the tourism market in the new century and the international standards of tour guides, this course strives to comprehensively and deeply explain the relevant theories of tour guide service, comprehensively and systematically introduce the latest requirements of tour guide operation rules, and enable students to have scientific and practical modern tour guide skills initially.
16. Kitchen management
Kitchen Administration is a management method to study the general rules of catering project management in hotel business activities, and it is a discipline to guide and improve catering business activities. It is an optional course for tourism management majors in higher commercial schools, and it is also an important course for students to learn the direction of catering management after systematically studying basic and core professional courses. This course focuses on the production process of kitchen production activities, and comprehensively and systematically expounds it from many aspects.
Principles and Practice of Service Science
The principle and practice of service science is an optional course for tourism management majors. Based on the basic principles of service industry, this course studies and discusses the basic theories of service industry, such as basic characteristics, classification, basic management concepts, service products and their characteristics, service organization and service quality. On this basis, the basic quality requirements of operators and service providers of tourist hotels are studied, and the service project design and service skills of tourist hotels are studied to ensure that tourist hotels improve their service level and quality, so as to improve the overall service level of China's tourism industry, especially the tourist hotel industry, establish a good image and participate in the competition of world tourism.
18. Food culture
Food culture is a specialized elective course, which includes the development and utilization of food raw materials, technology, science and art in the process of food consumption, and customs, traditions, thoughts and philosophy based on food. It is about the knowledge of what human beings or a nation eat under what conditions, how to eat, and what to do after eating.
This course reveals the law in the spirit of reappearing history; Clear facts and sum up experience; Careful science, inheriting the essence; Based on the principle of expounding the essence of scientific inheritance, this paper makes a special introduction. It is said that it reproduces the law revealed by history because human diet life is a comprehensive reflection of civilization benchmark and cultural features in a certain historical stage; The achievements made are unmatched by other nationalities and are national treasures.
The phenomenon of food culture has universality and profound connotation, and any food phenomenon can be answered through its background. Dietary culture should ultimately embody and reflect the national cultural self-restraint and historical achievements on the spiritual level. From this specific field, it shows the quality and wisdom of this nation, and also indicates the development prospects and the tasks we face.
19. Tourism geography
Tourism geography is an elective course for tourism management majors, and the research object is tourism resources, the tourism object of tourism regional complex. Its main contents include tourism geography, tourism resource geography, tourism traffic geography and tourism information map, in which tourism resource geography includes general knowledge of tourism resources and related knowledge principles of development and appreciation. Through the study of tourism geography, students can have a full understanding of tourism resources, master the general theoretical knowledge of tourism resources, and lay a good foundation for tourism development planning and the study of tour guide professional courses.
20. Food microbiology
"Food Microbiology" is an optional course for hotel management majors. It is a subject that studies the morphological structure, growth and reproduction, genetic variation, physiological and biochemical characteristics of microorganisms related to food, as well as the distribution and function of microorganisms in nature and their relationship with humans and other organisms. Through the study of this course, students are required to master the basic theory of microbiology and the basic knowledge of microbiology related to food, so as to provide the necessary theoretical basis for students to learn the knowledge of preventing spoilage and improving the hygienic quality of products in food processing and storage.
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